Bob Greenblatt, Chairman of NBC Entertainment
Keshet Media Group announced that Bob Greenblatt, Chairman of NBC Entertainment, will give a lecture on INTV November 4 and 5 in Jerusalem about the convergence of innovation and technology in the television industry, organized by Keshet CEO Avi Nir, and Nir Barkat, Mayor of Jerusalem.
“We are delighted to welcome Bob to Israel, and we’re eager to have him sharing his valuable insight in the conference this year. Bob, with his outstanding history of creating quality content and good eye for emerging trends television industry, embodies the spirit of innovation that we hope to cultivate in INTV. We cannot think of anyone more qualified for opening of the conference, especially during an exciting period of transformation and globalization of the industry,” said Avi Nir.
As Chief Executive of NBC Entertainment, Greenblatt oversaw a radical change in the performance in the network’s prime time, leading NBC to # 2 for the year 2012-13 in adults 18-49. Prior to NBC, Greenblatt served as President of Entertainment, Showtime Networks, where he monitored the list of original programming that drastically altered the brand and repositioned the company as a leader in Premium cable television.