Nathalie Lubensky, Vicepresidente Senior y Gerente General de canales de Sony Pictures Television Latin America.
Sony Channel subscribers from 2015 can enjoy new options. Including their favorite comedies and platforms in ways that reflect their needs, tastes and lifestyles. “Providing our audiences access to the full season of ‘Deadbeat’ and other comedies on multiple devices reflects new trends in content consumption in our region, and allows us to ensure that our subscribers can enjoy even more of the new programming that we will be offering in our channel next year”, stated Nathalie Lubensky, Senior Vice President and General Manager of Channel Sony Pictures Television Networks Latin America. With the release in January of “Deadbeat”, the first of four comedies that the channel will launch in early 2015, Sony Channel subscribers will have access to every episode of the first season through Sony Plus, the recently announced service TV Everywhere and Catch-up SVOD signal. Besides “Deadbeat”, they will strengthen its offering of comedy in 2015 with the launch of three expected sitcoms: “The McCarthys”, “Marry Me” and “Your Familiy or Mine”. The signal rejoined the genre to its regional programming in August 2014, when it began broadcasting nine full seasons of “How I Met Your Mother” one of the most acclaimed and award-winning comedy in television history. “Deadbeat” is an American comedy with a supernatural twist. The show revolves around a lazy psychic who helps some lingering ghosts of New York to settle old scores with the living to reach their final rest. It is noteworthy that Sony Channel scored its best ratings in the last two years among general audiences in Argentina in the 25-49 years of age and medium-high purchasing power, an increase in audiences of 58% and an increase in market share of 89% compared to October 2012. To what do you credit for such a success? According to Nathalie Lubensky, to have listened to the audience and they have integrated a new ‘look’, new programming and new social experiences. And success has been the result.