Ignacio Sanz de Acedo, CEO and Managing Director ¡Hola! TV
¡Hola! TV, owned by Atresmedia group and the magazine HOLA, with little more than a year in the air has met its targets for distribution, following a deal with two major operators in Central America: TIGO-Amnet and Claro TV.
And is that Ignacio Sanz de Acedo, CEO and Managing Director of ¡Hola! TV has not only achieved presence throughout Central America, but also fulfills his goal of ending this 2014 year with eight million households.
The channel has agreements with leading pay TV operators in Latin America and the U.S. Hispanic market, achieving a 3% audience share, according to the latest report from Business Bureau. Its offer includes over 500 hours of own production, Sanz de Acedo said “quality, backed by a very strong brand, has allowed us to star in one of the most successful launches and face 2015 by which we will continue to grow in distribution and content. We will strengthen the advertising area, developing strategic alliances to promote content and expand the brand.”