FORMATS/PRODUCTION
Viacom International Studios Americas today announced the sale of its format “ADDA, amar después de amar”, to Green Pixel Production House to be adapted for the Greek television network, Alpha. Production has already begun and its air date will be announced at a later date.
ADDA, Amar después de amar
This series was a hit in Argentina on Telefe in 2017, with a share audience of 37.4%. This original version has sold to markets such as Vietnam, Israel, Honduras, Chile, Bolivia, Poland and Uruguay, among others. The format has been successfully adapted in Mexico and the Middle East.
This premiere property is part of the exclusive product catalogue of Viacom International Studios, with its own IP. Its original version (70×60´) was produced following the highest international quality standards. The format offers a transmedia experience, which extends the main plot to digital platforms through a blog and the 18-episodes web series “La Búsqueda de Laura” (“The Search for Laura”).
Is a love story with an intriguing narrative thread in two time periods; an attractive tale where friendship between two married couples appears to be the starting point for a forbidden love.