![\"shadow\"](\"http:\/\/www.tvmasmagazine.com\/wp-content\/uploads\/2015\/08\/shadow1.jpg\")
<\/a>La sombra de Helena<\/em> <\/strong><\/p><\/div><\/p>\n Helena’s Shadow<\/em> and The Life We Lead<\/em> have just premiered in Ecuavisa, one of the largest and most important broadcasting networks in Ecuador. The channel has been a Globo partner for many years and has broadcast other great successes of the Brazilian network, such as \u2018Brazil Avenue\u2019, \u2018Trail of Lies\u2019, \u2018Cat’s Cradle\u2019, \u2018The Enchanted Tale\u2019, \u2018Brave Woman\u2019, \u2018Irrational Heart\u2019 and \u2018Pages of Life\u2019. They have all led the ratings on their respective time slots. ‘The Life We Lead’, which has already been licensed to 100 countries, is being rebroadcast in the Ecuadorian channel.<\/p>\n \u2018Helena’s Shadow\u2019 is set in Rio de Janeiro and was also shot in Vienna (Austria) and Brazil’s country side, and is wowing audiences around the world. The telenovela has been licensed to TV5 (Mongolia), Las Viet (Vietnam), and ATV (Peru), among others. It also aired aired on SIC (Portugal), where it was among the 20 most-watched programs in the country (Source: GFK). The story premiered on Ecuavisa on July 21st and reached 25% share on the first day.<\/p>\n \u2018Helena\u2019s Shadow\u2019 portrays the comings and goings in the lives of cousins Laerte (Gabriel Braga Nunes, \u2018Irrational Heart\u2019) and Helena (Julia Lemmertz, \u2018Looks & Essence\u2019). On their wedding day, Laerte\u2019s obsessive jealousy separates him from Helena. Twenty years later, he meets Luiza (Bruna Marquezine, \u2018Brave Woman\u2019), the daughter of his former lover. They fall in love, which deeply affects Helena\u2019s marriage and her relationship with her daughter, who ends up repeating her mother\u2019s mistakes. The telenovela features an all-star cast, including Giovanna Antonelli (\u2018The Clone\u2019), Reynaldo Gianecchini (\u2018Shades of Sin\u2019), and Natalia do Vale (\u2018Brave Woman\u2019).<\/p>\n \u2019The Life We Lead\u2019, which debuted on August 3rd, tells the moving story of sisters Ana (Fernanda Vasconcellos, ‘Pages of Life’) and Manuela (Marjorie Estiano, ‘Empire’), while they deal with tragedy and find paths that lead to happiness. Filmed in HD with meticulous cinematography and beautiful scenarios in Brazil and Argentina, the telenovela has won over audiences. When broadcast in Access primetime,<\/em> the plot reached an average of 24 points and a 52% share (Source: Ibope). In Uruguay (Teledoce) and Costa Rica (Teletica), the telenovela was a primetime leader. Europe has also surrendered to this beautiful production. In Portugal, on Globo\u2019s basic channel, the plot was one of the most watched programs on cable TV in the country. \u2018The Life We Lead\u2019 also had its broadcasting rights acquired by the Fox (Netherlands) MundoFox (current MundoMax, Hispanic United States), TDM (Macao), VIVA Plus (Israel), Abu Dhabi TV (Middle East), among others.<\/p>\n ‘The Life We Lead’ is written by L\u00edcia Manzo (‘The Cleaning Lady’) and is directed by Jayme Monjardim (‘The Clone’). The telenovela also features renowned actors such as Thiago Lacerda (‘Precious Pearl’), Daniela Escobar, St\u00eanio Garcia e Paulo Betti (\u2018The Clone\u2019), Regiane Alves (\u2018Women in Love\u2019), Nicette Bruno (\u2018The Buzz\u2019), Leona Cavalli (\u2018Destiny River\u2019), among others.<\/p>\n \u00a0<\/p>\n Watch the trailer for \u2018Helena\u2019s Shadow\u2019 here<\/a>.<\/p>\n Watch the trailer for \u2018The Life We Lead\u2019 here<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"