![\"Ricky](\"http:\/\/www.tvmasmagazine.com\/wp-content\/uploads\/2015\/09\/Ricky-Martin.jpg\")
<\/a>Ricky Martin and Deadline Hollywood’s Legal editor and chief TV critic Dominic Patten.<\/p><\/div><\/p>\n
The Paley Center for Media hosted an intimate evening on Thursday, September 10th<\/sup> featuring a special screening of Univision Network\u2019s La Banda<\/em> and a question and answer with the show\u2019s executive producer and judge, international music superstar Ricky Martin.\u00a0 The event was part of the Center\u2019s annual celebration of the fall TV season, PaleyFest Fall TV Previews at its Los Angeles location. PaleyFest Fall TV Previews is a weeklong series of premiere screenings and exclusive panels where TV fans go to see the next TV hits first. La Banda<\/em> will make its highly anticipated debut Sunday, September 13th<\/sup> at 8 p.m. ET\/PT (7 p.m. CT) on Univision Network. The music-based reality-competition was developed by Univision Communications Inc. (UCI), Simon Cowell\u2019s SYCO Entertainment and Haim Saban\u2019s Saban Brands and co-produced with FremantleMedia Latin America.<\/p>\n Among the audience were Sandra Smester, Executive Vice President of Programming, Univision Communications Inc., Gert Verpeet, Executive Producer of La Banda, FremantleMedia Latin America, and Mary Rafferty McCarthy, Senior Vice President, U.S. Consumer Products, Saban Brands.\u00a0 Additional event attendees consisted of nearly 200 media industry professionals and fans that had the opportunity to ask questions.<\/p>\n The evening began with a special sneak peek screening of La Banda<\/em> and was followed by a question and answer with Ricky Martin, moderated by Deadline Hollywood’s Legal editor and chief TV critic Dominic Patten. During the Q&A, Martin shared details about the show, the first global show of its kind in search of the next Latino Super Group, where fans play an important role in the selection and creation of La Banda. Martin is joined by Grammy award-winning internationally recognized artists Alejandro Sanz and Laura Pausini as judges of the competition. Alejandra Espinoza is the host. The winning band will be managed by Ricky Martin himself and will also have the support of the team behind global superstars One Direction and Fifth Harmony. Ricky starts his One World U.S. and Canada tour\u00a0on September 15, 2015<\/a>.<\/p>\n Fans can join the conversation and get to know everything about La<\/em> Banda<\/em> by following @LaBanda on\u00a0Instagram<\/a>, Periscope, Twitter\u00a0<\/a>and Vine<\/a> using #LaBanda; and liking La Banda on Facebook.com\/labandatv<\/a>.\u00a0Fans can also interact live with the show via the Univision Conecta App. Fans can see more of the show\u2019s action by adding LaBandaTV on Snapchat and subscribing to\u00a0YouTube.com\/LaBandaUnivision<\/a>, in addition to visiting LaBandaOficial.com.<\/p>\n What is\u00a0 SYCO Entertainment?<\/strong><\/p>\n Syco Entertainment, a joint venture between Simon Cowell and Sony Music, is one of the world\u2019s\u00a0leading global music, film and television production companies responsible for some of the\u00a0most successful global TV and music franchises and is the world\u2019s most successful producer of international talent. Syco Music was named the UK\u2019s number 1 record label for both A&R and sales in 2014 and is home to internationally successful artists who have sold more than 300 million records to date. Syco is the record label home to Labrinth, One Direction, Susan Boyle, Little Mix, IL Divo, Fifth Harmony, and Ella Henderson amongst others. Syco\u2019s television assets include the global franchises The X Factor and Got Talent. Around the world,\u00a0The X Factor airs in 168 countries and is watched by more than a half billion people. Artists discovered by the format have sold more than\u00a0180\u00a0million records worldwide, including\u00a0200\u00a0number ones and\u00a0380\u00a0top 10 records.\u00a0The Got Talent format officially holds the Guinness Book of World Records title for highest number of adaptations, making it the\u00a0\u201cWorlds Most Successful Reality TV Format,\u201d\u00a0having been commissioned in an impressive 68 territories worldwide.\u00a0America\u2019s Got Talent airs in 186 countries around\u00a0the globe and has been the #1 US summer reality series for\u00a0the\u00a0past decade.\u00a0Syco Film produced the 2013 #1 global box office hit ” One Direction: This Is Us,\u201d\u00a0a 3D concert movie with Sony Pictures and have recently partnered with Animal Logic (The Lego Movie, Happy Feet) to produce a\u00a0number\u00a0of music-based\u00a0live\u00a0action-hybrid animated movies.<\/p>\n \u00a0What is\u00a0 Saban Brands?<\/strong><\/p>\n Formed in 2010 as an affiliate of Saban Capital Group, Saban Brands (SB) acquires and develops a world-class portfolio of properties in the entertainment and lifestyle sectors.\u00a0SB applies a global 360-degree management approach to growing and monetizing its brands through content, media, marketing, distribution, licensing and retail to markets worldwide and consumers of all ages. Saban Brands Entertainment Group (SBEG)\u00a0develops innovative branded content that resonates with consumers across all media platforms. SBEG\u2019s growing entertainment portfolio of brands includes\u00a0Power Rangers, Julius Jr., Popples,\u00a0Cirque du Soleil \u2013\u00a0Luna Petunia, La Banda, Emojiville (working title)\u00a0and others in development.\u00a0Saban Brands Lifestyle Group (SBLG) drives major expansion within the company\u2019s diverse portfolio of fashion and lifestyle properties. SBLG\u2019s portfolio currently includes Paul Frank, Macbeth,\u00a0Mambo\u00a0and\u00a0Piping Hot.\u00a0SB operates a global network of offices in Los Angeles, New York, London and Sydney. For more information, visit\u00a0www.sabanbrands.com<\/a>.<\/p>\n <\/p>","protected":false},"excerpt":{"rendered":"