![\"RodPerth](\"http:\/\/www.tvmasmagazine.com\/wp-content\/uploads\/2015\/11\/RodPerth-headshot-PRESIDENTE-NATPE-CONTENT-FIRST-754x1024.jpg\")
<\/a>Rod Perth, Presidente and NATPE CEO
<\/em><\/p><\/div><\/p>\nThe National Association of Television Program Executives (NATPE) today revealed results from the first in a series of surveys of NATPE members on the future of the content industry. The initial survey focused on the current television content boom to assess the effects that the influx of scripted shows will have on the industry over the next two years.<\/p>\n
Survey results included:<\/p>\n
\n- More than half of members polled (54%<\/strong>) believe that the number of scripted shows will increase over the next two years.<\/li>\n<\/ul>\n
\n- In an interesting dichotomy, around half of members polled both think that scripted television quality will increase (47%<\/strong>) and budgets will decline (45%<\/strong>).<\/li>\n<\/ul>\n
\n- 75%<\/strong>\u00a0of those polled believe that streaming video on demand services (such as Netflix, Hulu and Amazon Instant Video) will play the biggest role in bringing new scripted shows to the market in the next two years.<\/li>\n<\/ul>\n
\n- A majority of NATPE members\u00a0polled\u00a0(58%<\/strong>) feel that marketing and promotion trumps other factors (i.e. the reputation of cast, creators or platform) when driving viewer tune in.<\/li>\n<\/ul>\n
\u201cThis survey of our members\u2019 opinions reveals that content creators and providers believe that the proliferation of scripted content is not slowing over the next two years,\u201d NATPE President and CEO, Rod Perth, said of the findings. \u201cFuture surveys will deal with content-related subjects like advertising and virtual reality, among other issues. These surveys are part of an expanded initiative to further enhance the services NATPE provides to our membership.\u201d<\/p>\n
NATPE is currently gearing up for the annual NATPE Miami Market and Conference, returning to Miami Beach January 19 \u2013 21, 2016. This year\u2019s newly expanded campus will span both the Fontainebleau Miami Beach and neighboring Eden Roc resort. The conference operate under the banner theme\u00a0\u201cBe Creative. Be Fearless. Be Ready.\u201d encouraging attendees to be imaginative, tenacious and equipped to succeed in the ever-expanding, interdependent content community.\u00a0 Please visit\u00a0https:\/\/www.natpe.com\/market\/<\/a>\u00a0for updates. \u00a0Amanda Ospina, editor and director of TV<\/strong>MAS<\/span>magazine is a NATPE\u2019s member.<\/p>\n<\/p>","protected":false},"excerpt":{"rendered":"
The National Association of Television Program Executives (NATPE) today revealed results from the first in a series of surveys of …<\/a><\/p>\n","protected":false},"author":1,"featured_media":36990,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,11,80,17,79,47],"tags":[],"class_list":["post-36989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-festival","category-negocios","category-ott","category-television","category-tv-abierta","category-tv-de-pagp"],"_links":{"self":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/36989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/comments?post=36989"}],"version-history":[{"count":2,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/36989\/revisions"}],"predecessor-version":[{"id":36992,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/36989\/revisions\/36992"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/media\/36990"}],"wp:attachment":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/media?parent=36989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/categories?post=36989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/tags?post=36989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"RodPerth](\"http:\/\/www.tvmasmagazine.com\/wp-content\/uploads\/2015\/11\/RodPerth-headshot-PRESIDENTE-NATPE-CONTENT-FIRST.jpg\")
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