{"id":37851,"date":"2016-11-24T11:10:02","date_gmt":"2016-11-24T19:10:02","guid":{"rendered":"http:\/\/www.tvmasmagazine.com\/?p=37851"},"modified":"2016-11-24T11:10:02","modified_gmt":"2016-11-24T19:10:02","slug":"en-mip-cancun-globo-presento-su-miniserie-justicia","status":"publish","type":"post","link":"https:\/\/tvmasmagazine.com\/en\/2016\/11\/24\/en-mip-cancun-globo-presento-su-miniserie-justicia\/","title":{"rendered":"Miniseries \u2018Justi\u00e7a\u2019 at the MIP Cancun"},"content":{"rendered":"

\"AppleMark\"<\/a><\/p>\n

During the 2016 MIP Cancun, Globo held the exclusive pre-launch for miniseries \u2018Justi\u00e7a\u2019 for the Latin American television market. Boasting an original and provocative narrative, crossing over several independent stories, and aired in a way that broke the standards of traditional TV programming, \u2018Justi\u00e7a\u2019 won over the Brazilian audience. While it aired, it had a daily reach of approximately 41 million viewers, and a total reach of approximately 134 million viewers. Its star-studded cast includes Adriana Esteves and Cau\u00e3 Reymond (both from \u2018Brazil Avenue\u2019), as well as Leandra Leal and Marina Ruy Barbosa (both from \u2018Empire\u2019), among many others. The initiative marks the Brazilian company\u2019s effort to deliver fresh and innovative content to its partners around the world throughout the year.<\/strong><\/p>\n

\u2018Justi\u00e7a\u2019 invites viewers to reflect upon human issues and moral values, opening with the arrest of four people of different origins and backgrounds in 2009, in Recife, northeastern Brazil.<\/strong> The story than fast forwards seven years, as the characters are released from prison after doing their time, and get ready to go back to their lives.<\/p>\n

Written by Manuela Dias (\u2018Dangerous Liaisons\u2019) and with art direction by Jos\u00e9 Luiz Villamarim (\u2018Brazil Avenue\u2019), \u2018Justi\u00e7a\u2019 featured an unprecedented action: Its first four episodes were made available on Globo Play \u2013 Globo\u2019s VOD application \u2013 before its premiere on network TV. The strategy designed to bring audiences closer was maintained while the miniseries aired, and Globo Play subscribers had early access to each daily episode. That allowed \u2018Justi\u00e7a\u2019 to reach more than 3 million unique users, and more than 25 million video viewers.<\/strong><\/p>\n

\u2018Justi\u00e7a\u2019 will be officially launched in January, during the 2017 Natpe.<\/h4>\n

<\/p>","protected":false},"excerpt":{"rendered":"

During the 2016 MIP Cancun, Globo held the exclusive pre-launch for miniseries \u2018Justi\u00e7a\u2019 for the Latin American television market. Boasting …<\/a><\/p>\n","protected":false},"author":1,"featured_media":37852,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,18,76,73],"tags":[141,160,166,163,162,161,164,142,117,125,165,122],"class_list":["post-37851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-festival","category-latnoamerica","category-regiones","category-telenovelas-series","tag-cancun","tag-globo","tag-globo-play","tag-justicia","tag-lanzamiento","tag-latino-america","tag-miniserie","tag-mip-cancun","tag-natpe","tag-ott","tag-series","tag-tv"],"_links":{"self":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/37851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/comments?post=37851"}],"version-history":[{"count":1,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/37851\/revisions"}],"predecessor-version":[{"id":37853,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/37851\/revisions\/37853"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/media\/37852"}],"wp:attachment":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/media?parent=37851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/categories?post=37851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/tags?post=37851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}