{"id":37855,"date":"2016-11-25T06:00:38","date_gmt":"2016-11-25T14:00:38","guid":{"rendered":"http:\/\/www.tvmasmagazine.com\/?p=37855"},"modified":"2016-11-26T18:56:29","modified_gmt":"2016-11-27T02:56:29","slug":"con-el-triunfo-de-trump-televisa-tendra-una-caida-en-la-publicidad","status":"publish","type":"post","link":"https:\/\/tvmasmagazine.com\/en\/2016\/11\/25\/con-el-triunfo-de-trump-televisa-tendra-una-caida-en-la-publicidad\/","title":{"rendered":"With the triumph of Trump, Televisa will have a fall in advertising"},"content":{"rendered":"

\"televisa\"<\/a>

Emilio Azcarraga, president of Televisa<\/p><\/div><\/p>\n

‘Televisa\u00a0prepare for a fall in advertising revenue due to a reduction in advertisers’ budgets following the victory of Donald Trump in the US presidential elections.’<\/p>\n

Salvi Folch, CFO of the Mexican media giant, told the Morgan Stanley TMT conference in Barcelona that the company \u00a0prepares for a drop in advertiser spending this year, according to Bloomberg.<\/p>\n

Televisa sells advertising in advance, without possibility of reversing or the operation. Given the new landscape, the company could even change its traditional marketing model. “Now, most Mexican companies are revising\u00a0their budgets and commit without flexibility can be a challenge,” Folch acknowledged.<\/p>\n

The Executive said the uncertainty – after Trump’s victory – means “there is less visibility for the coming\u00a0year and Televisa has already heard from advertising agencies that customers can reduce the pace of\u00a0negotiations for the rest of 2016.”<\/p>\n

“We are extremely optimistic about the Mexican economy, but this will have an impact and is impacting our clients; it\u00a0Is affecting our decisions,”\u00a0he added.<\/p>\n

\n

<\/p>","protected":false},"excerpt":{"rendered":"

‘Televisa\u00a0prepare for a fall in advertising revenue due to a reduction in advertisers’ budgets following the victory of Donald Trump …<\/a><\/p>\n","protected":false},"author":1,"featured_media":37856,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,17,79,47],"tags":[168,125,169,167,122,170,171,172],"class_list":["post-37855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ott","category-television","category-tv-abierta","category-tv-de-pagp","tag-donald-trump","tag-ott","tag-publicidad","tag-televisa","tag-tv","tag-tv-abierta","tag-tv-de-pago","tag-ultimas-noticias"],"_links":{"self":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/37855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/comments?post=37855"}],"version-history":[{"count":3,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/37855\/revisions"}],"predecessor-version":[{"id":37859,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/37855\/revisions\/37859"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/media\/37856"}],"wp:attachment":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/media?parent=37855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/categories?post=37855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/tags?post=37855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}