Through press released by both CBS and Viacom,\u00a0<\/b>the two Titans confirm that their boards have created special committees to\u00a0“evaluate a possible combination.” However, they clarify that\u00a0<\/b>“there is no guarantee that this process will result in a transaction or on what terms this\u00a0negotiation may occur.”<\/i><\/span><\/p>\nOne of the majority shareholders of the two companies,\u00a0Shari Redstone,\u00a0<\/b>daughter of media mogul Sumner Redstone, had long been pushing the idea for both companies to operate together, as they did from 2000 to 2006. But she found a brake: CBS CEO Leslie Moonves, who rejected the idea.<\/p>\n
For investors in both companies, such a large move could be convenient,<\/b>\u00a0since the shares of both operators are going down, as they did three years ago, despite being part of a market in which the shares in general are on the\u00a0rise.<\/p>\n
Both Viacom and CBS recognize that they must grow\u00a0<\/b>to remain competitive in a media industry that now prioritizes the scale.\u00a0Last year,\u00a0The Walt Disney Company agreed to buy most of 21st Century Fox<\/u>\u00a0in an agreement that will form a colossus of entertainment for the streaming era.\u00a0At the same time,\u00a0<\/b>AT&T is still negotiating an acquisition of Time Warner.<\/u><\/p>\n
In case of a merger,\u00a0<\/b>the combined company would generate profits of approximately $ 27 billion,\u00a0with 40% from advertisers, 30% of affiliate fees and another 30% of content and other minor segments, as predicted by UBS analyst John Hodulik.<\/b><\/p>\n
In the event of a merger, the combined company would generate profits of approximately $27 billion, with 40% from the advertisers, 30% of the affiliate fees and another 30% of the contents and other minor segments, as\u00a0predicted by the analyst from UBS John Hodulik.<\/p>\n
\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"For more than a decade of operating separately and failed negotiations, they announce that they are willing to merge again. …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,79,47,13],"tags":[],"class_list":["post-38377","post","type-post","status-publish","format-standard","hentry","category-ott","category-tv-abierta","category-tv-de-pagp","category-ultimas-noticias"],"_links":{"self":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/38377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/comments?post=38377"}],"version-history":[{"count":1,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/38377\/revisions"}],"predecessor-version":[{"id":38379,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/38377\/revisions\/38379"}],"wp:attachment":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/media?parent=38377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/categories?post=38377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/tags?post=38377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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