{"id":38477,"date":"2018-02-14T00:27:41","date_gmt":"2018-02-14T08:27:41","guid":{"rendered":"http:\/\/www.tvmasmagazine.com\/?p=38477"},"modified":"2018-02-14T08:47:00","modified_gmt":"2018-02-14T16:47:00","slug":"ae-networks-latin-america-apostara-por-formatos-cortos-multiplataforma","status":"publish","type":"post","link":"https:\/\/tvmasmagazine.com\/en\/2018\/02\/14\/ae-networks-latin-america-apostara-por-formatos-cortos-multiplataforma\/","title":{"rendered":"A&E Networks Latin America betting on multiplatform short formats"},"content":{"rendered":"

\"\"<\/a>

Eduardo Ruiz-President of A&E Networks<\/p><\/div><\/p>\n

Eduardo Ruiz, President of A & E Networks Latin America, said that by 2018 the company will focus on\u00a0shows for all platforms but in short formats.”<\/i>\u00a0The next FIFA World Cup is the ideal event for the development of diverse types of content. That’s why the company opted for\u00a0The History of Football<\/i>, a 24-7 program for 14 days with short, medium and long format content.\u00a0“We will produce more than 60 hours in Europe, in Asia and Latin America. This is a global event for History, it is the first time we do something of this magnitude,”<\/i>\u00a0he said.
\n<\/span><\/p>\n

At the end of 2017 A<\/span>&E Networks launched the franchise\u00a0<\/span>History\u00a0of Words<\/i>, 1 minute\u00a0shorts<\/span>\u00a0explaining\u00a0the\u00a0e<\/wbr>tymology of words. He will also be the advertising sales representative in Mexico for Playground, the number 1 platform on Facebook and is producing for his YouTube channel in both Portuguese and in Spanish.<\/span><\/div>\n

The transformations in A&E networks brought new executives to reach the proposed goals for the future.
\n<\/span><\/p>\n

In Buenos Aires was added Laurea Lozes, (former project leader of Cablevisi\u00f3n’s Flow launch in Argentina).\u00a0“All the digital team is going to report to her,”\u00a0<\/i>explained Ruiz. At the end of last year, there was a change in management at the Brazilian office, with Ra\u00fal Costa Jr in charge, who spent several years at the head of Viacom in Brazil and before that was at Discovery.
\n<\/span><\/p>\n

\"\"<\/a>Finally, A&E Networks incorporated Iv\u00e1n Bargueiras, formerly Discovery, to lead the advertising, revenue and new business sales team.\u00a0“The idea is to assemble the best possible team and these three people are veterans of the industry in their respective areas, in their respective markets. These experts will help us solidify A+E Networks Latin America,”\u00a0<\/i>concluded Ruiz.<\/p>\n

<\/p>","protected":false},"excerpt":{"rendered":"

Eduardo Ruiz, President of A & E Networks Latin America, said that by 2018 the company will focus on\u00a0shows for …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84,80,47,13],"tags":[],"class_list":["post-38477","post","type-post","status-publish","format-standard","hentry","category-innovadores","category-ott","category-tv-de-pagp","category-ultimas-noticias"],"_links":{"self":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/38477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/comments?post=38477"}],"version-history":[{"count":2,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/38477\/revisions"}],"predecessor-version":[{"id":38481,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/38477\/revisions\/38481"}],"wp:attachment":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/media?parent=38477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/categories?post=38477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/tags?post=38477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}