{"id":38915,"date":"2018-05-29T00:45:33","date_gmt":"2018-05-29T07:45:33","guid":{"rendered":"http:\/\/www.tvmasmagazine.com\/?p=38915"},"modified":"2018-05-28T21:56:59","modified_gmt":"2018-05-29T04:56:59","slug":"tv-azteca-busca-posicionamiento-en-entretenimiento-en-vivo","status":"publish","type":"post","link":"https:\/\/tvmasmagazine.com\/en\/2018\/05\/29\/tv-azteca-busca-posicionamiento-en-entretenimiento-en-vivo\/","title":{"rendered":"TV Azteca seeks positioning  in live entertainment"},"content":{"rendered":"<p><div id=\"attachment_38916\" style=\"width: 413px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.tvmasmagazine.com\/wp-content\/uploads\/2018\/05\/benjamin-salinas.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-38916\" class=\"wp-image-38916\" src=\"http:\/\/www.tvmasmagazine.com\/wp-content\/uploads\/2018\/05\/benjamin-salinas-350x263.jpg\" alt=\"\" width=\"403\" height=\"303\" srcset=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2018\/05\/benjamin-salinas-350x263.jpg 350w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2018\/05\/benjamin-salinas-150x113.jpg 150w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2018\/05\/benjamin-salinas.jpg 468w\" sizes=\"auto, (max-width: 403px) 100vw, 403px\" \/><\/a><p id=\"caption-attachment-38916\" class=\"wp-caption-text\">Benjamin Salinas<\/p><\/div><\/p>\n<p style=\"font-weight: 400;\">As part of its announced evolution, live production is its priority. However, the\u00a0CEO, Benjam\u00edn Salinas announced that they will grow in the live entertainment segment only 10% this 2018. But he foresees that in 2019, growth will be 47%.<\/p>\n<p style=\"font-weight: 400;\">Affirms that live entertainment is the audience&#8217;s\u00a0preference, so they will work with their own content as with co-productions.<\/p>\n<p style=\"font-weight: 400;\">With its agile and interactive format,\u00a0<em>Exatl\u00f3n<\/em>\u00a0seized audience levels, reaching more than 10 million people per broadcast\u00a0and achieving that 50% of its audience was less than 33 years (<em>millennials and centennials<\/em>), and ensuring that when there is quality in entertainment, young people watch television.<\/p>\n<p>&#8220;Mexicans are\u00a0looking for live entertainment of the highest quality and that is what we&#8217;re going to create to satisfy the demand of our audiences,&#8221; said Salinas.<\/p>\n<p>TV Azteca has signed an agreement with AcunMedya, a Turkish production company, founded in 2005, which has made adaptations of live entertainment programs in diverse\u00a0countries. In Mexico, together with TV Azteca, has co-produced\u00a0<em>Exatl\u00f3n<\/em>\u00a0and\u00a0<em>Mi Pareja Puede.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>As part of its announced evolution, live production is its priority. However, the\u00a0CEO, Benjam\u00edn Salinas announced that they will grow <a class=\"more-link\" href=\"https:\/\/tvmasmagazine.com\/en\/2018\/05\/29\/tv-azteca-busca-posicionamiento-en-entretenimiento-en-vivo\/\">&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84,79,47,13],"tags":[],"class_list":["post-38915","post","type-post","status-publish","format-standard","hentry","category-innovadores","category-tv-abierta","category-tv-de-pagp","category-ultimas-noticias"],"_links":{"self":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/38915","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/comments?post=38915"}],"version-history":[{"count":1,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/38915\/revisions"}],"predecessor-version":[{"id":38917,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/38915\/revisions\/38917"}],"wp:attachment":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/media?parent=38915"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/categories?post=38915"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/tags?post=38915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}