{"id":39096,"date":"2018-08-14T01:41:24","date_gmt":"2018-08-14T08:41:24","guid":{"rendered":"http:\/\/www.tvmasmagazine.com\/?p=39096"},"modified":"2018-08-15T15:15:48","modified_gmt":"2018-08-15T22:15:48","slug":"las-ott-generan-gran-revolcon-en-la-industria-musical","status":"publish","type":"post","link":"https:\/\/tvmasmagazine.com\/en\/2018\/08\/14\/las-ott-generan-gran-revolcon-en-la-industria-musical\/","title":{"rendered":"OTT&#8217;s generate a great commotion\u00a0in the music industry"},"content":{"rendered":"<p><\/p>\n<h1>TV\/Cinema\/Music<\/h1>\n<p><strong><span lang=\"ES-CO\">Like\u00a0<\/span>the TV industry has had to face the challenge of competing with digital platforms, these\u00a0have also generated a great\u00a0commotion\u00a0in the music industry with impact on artists, entrepreneurs and consumers.<\/strong><\/p>\n<div id=\"attachment_39036\" style=\"width: 243px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.tvmasmagazine.com\/wp-content\/uploads\/2018\/08\/Lorena-Miraglia.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-39036\" class=\"wp-image-39036 size-medium\" src=\"http:\/\/www.tvmasmagazine.com\/wp-content\/uploads\/2018\/08\/Lorena-Miraglia-233x350.jpg\" alt=\"\" width=\"233\" height=\"350\" srcset=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2018\/08\/Lorena-Miraglia-233x350.jpg 233w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2018\/08\/Lorena-Miraglia-100x150.jpg 100w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2018\/08\/Lorena-Miraglia-768x1151.jpg 768w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2018\/08\/Lorena-Miraglia-683x1024.jpg 683w\" sizes=\"auto, (max-width: 233px) 100vw, 233px\" \/><\/a><p id=\"caption-attachment-39036\" class=\"wp-caption-text\">Lorena Miraglia<\/p><\/div>\n<p style=\"font-weight: 400;\">\u00a0This transformation has been very well understood by\u00a0<strong>Loli Miraglia<\/strong>, who as founder and CEO of\u00a0<strong>SDO Entertainment<\/strong>, after a long experience in the music industry and the production of musical content for film and TV has managed to integrate the development of new artists with local focus and Regional projection.<\/p>\n<p style=\"font-weight: 400;\">&#8220;Just as there are artists of great trajectory that today remain in force, there are new fast-growing artists in recent genres such as trap and youtubers, which are rapidly evolving into digital platforms, generating great\u00a0<em>engagement<\/em>\u00a0with its\u00a0audience.&#8221; And\u00a0 adds that &#8220;the industry is adapting to the new way of distributing musical content because today artists can control more revenue\u00a0and monetization of their works, thanks to digital platforms and have more power over the creativity of their works.&#8221; The businesswoman commented to TVMAS.<\/p>\n<p>About her\u00a0decision to enter the music segment explains: &#8220;Since the birth of SDO Entertainment, music is a business that somehow was always present, because our contents have\u00a0a musical presence from beginning to end.\u00a0&#8220;We have an alliance\u00a0with some local and regional producers and are part of AADET (Argentine Association of Theater Entrepreneurs) and a multi-platform audiovisual cluster called BACA which is\u00a0integrated by\u00a0many of the major local producers such as Turner, Pol-ka, Underground, Metrovision,\u00a0etc.&#8221;<\/p>\n<p style=\"font-weight: 400;\">This sum of added values has allowed this company a rapid growth in the market in its four years of existence and to carry out\u00a0important agreements and alliances. &#8220;With Clar\u00edn Medios Digitales we have an agreement for the production of the children&#8217;s musical,\u00a0<em>Gaturro<\/em>, the recognized local franchise that has already expanded to several territories of the Region. Also agreements with local producers such as Five Pro Events that has large productions such as Cirque Du Soleil, and recently signed with Universal Music Publishing of Co-Edition\u00a0Editorial. In the audiovisual segment we have two series formats\u00a0already presented in NATPE and Mipcom Cannes under the distribution of Glowstar Media, called\u00a0<em>Alquimia para Ana<\/em>, and\u00a0<em>Motorhome Pop<\/em>, among others.&#8221;<\/p>\n<p style=\"font-weight: 400;\">Esta suma de valores agregados le ha permitido a esta compa\u00f1\u00eda un r\u00e1pido crecimiento en el mercado en sus cuatro a\u00f1os de fundada y realizar importantes acuerdos y alianzas. \u201cCon Clar\u00edn Medios Digitales tenemos un acuerdo para la producci\u00f3n del musical infantil,\u00a0<em>Gaturro<\/em>, la reconocida franquicia local que ya se ha expandido a varios territorios de la Regi\u00f3n. As\u00ed mismo acuerdos con productoras locales como Five Pro Events \u00a0que tiene grandes producciones como Cirque Du Soleil, y recientemente firmamos con Universal Music Publishing de Co-Edici\u00f3n Editorial. En el segmento audiovisual tenemos dos formatos de series ya presentadas en NATPE y Mipcom Cannes bajo la distribuci\u00f3n de Glowstar Media, llamadas\u00a0<em>alquimia para Ana<\/em>, y\u00a0<em>Motorhome Pop<\/em>, entre otras\u201d.<\/p>\n<p style=\"font-weight: 400;\">READ THE COMPLETE\u00a0INTERVIEW IN THE PRINTED EDITION OF\u00a0TVMAS\u00a0MAGAZINE<\/p>\n<p style=\"font-weight: 400;\">\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>TV\/Cinema\/Music Like\u00a0the TV industry has had to face the challenge of competing with digital platforms, these\u00a0have also generated a great\u00a0commotion\u00a0in <a class=\"more-link\" href=\"https:\/\/tvmasmagazine.com\/en\/2018\/08\/14\/las-ott-generan-gran-revolcon-en-la-industria-musical\/\">&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,80,1,79,13],"tags":[],"class_list":["post-39096","post","type-post","status-publish","format-standard","hentry","category-cine","category-ott","category-sin-categoria","category-tv-abierta","category-ultimas-noticias"],"_links":{"self":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/39096","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/comments?post=39096"}],"version-history":[{"count":5,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/39096\/revisions"}],"predecessor-version":[{"id":39108,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/39096\/revisions\/39108"}],"wp:attachment":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/media?parent=39096"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/categories?post=39096"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/tags?post=39096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}