{"id":40473,"date":"2019-03-16T15:49:14","date_gmt":"2019-03-16T22:49:14","guid":{"rendered":"http:\/\/www.tvmasmagazine.com\/?p=40473"},"modified":"2019-03-20T09:51:49","modified_gmt":"2019-03-20T16:51:49","slug":"con-el-slogan-el-poder-de-tres-nbcu-firmo-acuerdos-con-globosat-y-televisa-networks","status":"publish","type":"post","link":"https:\/\/tvmasmagazine.com\/en\/2019\/03\/16\/con-el-slogan-el-poder-de-tres-nbcu-firmo-acuerdos-con-globosat-y-televisa-networks\/","title":{"rendered":"With the slogan \u201cThe Power of Three\u201d NBCU signed agreements with Globosat and Televisa Networks"},"content":{"rendered":"

AD SALES\/PAY TV<\/p>\n

In a fantastic cocktail at\u00a0Telemundo Center<\/b>\u00a0Studios in Miami, NBC Universal made the announcement of the\u00a0agreement with the intention of offering its properties to the advertising market and satisfying the panregional community of pay TV.<\/strong><\/p>\n

\"\"

Klaudia Bermudez, Manuel Belmar y Diego Zagal.<\/p><\/div>\n

The opening of the event was in charge of the Miami Symphony with a mosaic of recognized songs from Brazil, Mexico and other Latin America countries. Arlyne Hands-Obreg\u00f3n, VP Ad-Sales of NBC Universal was the host of the meeting that brought together media, executives, advertisers and talents of the three companies. Among them, Klaudia Berm\u00fadez-Key, SVP-General Manager of NBC Universal International Networks Latin America; Diego Zagal, Commercial Director of Televisa Networks, and Manuel Belmar, COO of Globosat who offered their visions and showed their satisfaction for the achievement of this agreement.<\/p>\n

“The market imposes its laws and has demanded us more and it has been a journey to reach this alliance that we present today and which we have called\u00a0The Power of Three<\/strong><\/em>.”<\/p>\n

\"\"

Arlyne Hands-Obreg\u00f3n<\/p><\/div>\n

In this way, clients and agencies will have access to 29 screens throughout Latin America: “There is no group of channels that can say the same at this time; together we go for the # 1 rating in Mexico, Central America, South America and Brazil,” detailed the executive.<\/p>\n

Manuel Belmar, COO of Globosat, emphasized that “Talking about Globosat is talking about Brazil, we are the first network in the country and we bring a value offer to contribute to this alliance”. Among the figures he mentioned, said that Globosat has 103 million followers in its social networks, 17 million subscribers, 98% penetration in pay TV and the largest portfolio of TV channels in Brazil.<\/p>\n

On behalf of Televisa, Diego Zagal explained that they have a solid and consistent commercial offer for agencies and sponsors. “Among the 3 of us we take on important targets, such as women and family; this synergy makes us competitive and powerful and is a “win-win” for everyone. Televisa Networks contributes 30 million users to this agreement, distributed among well-defined TV channels by audiences.”<\/p>\n

Klaudia Berm\u00fadez-Key SVP-General Manager of NBCUniversal International Networks Latin America, closed the event with a flourish: ‘We have an unprecedented power to make a great change in the panregional market and now we are united three giants of the industry, it’s just the beginning of an alliance and a great commitment.’<\/p>\n

\"\"

Marcello Coltro y Carolina Sintes<\/p><\/div><\/p>","protected":false},"excerpt":{"rendered":"

AD SALES\/PAY TV In a fantastic cocktail at\u00a0Telemundo Center\u00a0Studios in Miami, NBC Universal made the announcement of the\u00a0agreement with the …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84,80,79,47],"tags":[],"class_list":["post-40473","post","type-post","status-publish","format-standard","hentry","category-innovadores","category-ott","category-tv-abierta","category-tv-de-pagp"],"_links":{"self":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/40473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/comments?post=40473"}],"version-history":[{"count":2,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/40473\/revisions"}],"predecessor-version":[{"id":40483,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/40473\/revisions\/40483"}],"wp:attachment":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/media?parent=40473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/categories?post=40473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/tags?post=40473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}