{"id":41246,"date":"2019-06-19T12:11:20","date_gmt":"2019-06-19T19:11:20","guid":{"rendered":"http:\/\/www.tvmasmagazine.com\/?p=41246"},"modified":"2019-06-19T12:11:20","modified_gmt":"2019-06-19T19:11:20","slug":"serie-aruanas-tendra-lanzamiento-global-en-mas-de-150","status":"publish","type":"post","link":"https:\/\/tvmasmagazine.com\/en\/2019\/06\/19\/serie-aruanas-tendra-lanzamiento-global-en-mas-de-150\/","title":{"rendered":"Series \u2018Aruanas\u2019 to premiere worldwide in more than 150 countries"},"content":{"rendered":"

Three idealistic friends set up Aruana, an ENGO that investigates the activities of a mining company which operates in the Amazon rainforest, a place of harsh reality where strange events occur: an anonymous cry for help, people mysteriously falling ill, assassination and threats to indigenous people.<\/strong><\/p>\n

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Aruanas, Globo and Maria Farinha Films series<\/p><\/div>\n

The activists, each one following their own investigative trails, have come up with a mosaic of evidence that leads them to a scheme of environmental crimes involving illegal mining and a renowned national mining company.\u00a0 While these women unravel a dangerous web of crimes and secrets, they also have to deal with their own ghosts and personal dramas. This could be the real life story of any organization dedicated to defending one of the most important rainforests on the planet. But rather, it is the narrative of \u2018Aruanas\u2019, a Brazilian fictional series loosely based on real facts, which will premiere in more than 150 countries, in partnership with around 28 NGO\u2019s all over the world. The action drama thriller has a very clear goal: to warn against the global environmental crisis and promote the appreciation and protection of the extraordinary work of activists.<\/u><\/u><\/p>\n

In a Globo and Maria Farinha Films co-production, \u2018Aruanas\u2019 goes far beyond the action-thriller genre by shedding light on the debate about the conservation of biodiversity and, consequently, of the future of life on Earth. Written by Estela Renner and Marcos Nisti, with the collaboration of Pedro Barros, the series seeks to elevate the importance of environmental advocates, who work at the risk of their own lives to defend justice, equality and a more sustainable world for society and future generations. The actresses Ta\u00eds Ara\u00fajo\u00a0(\u2018Shades of Sin\u2019<\/i>), Debora Falabella\u00a0(\u2018Brazil Avenue\u2019<\/i>), Leandra Leal (\u2018Empire\u2019<\/i>), Camila Pitanga (\u2018Side by Side\u2019)<\/i>\u00a0and Thain\u00e1 Duarte (\u2018If I close my eyes now\u2019<\/i>) are part of the cast.<\/u><\/u><\/p>\n

Directed by Carlos Manga Jr. and Estela Renner, the series, which brought Greenpeace on board as a technical collaborator, has the support of some of the most important environmental and human rights organizations in the world, such as Amnesty International, WWF, Global Witness, UN Environment, UN Women, Open Society Foundations, Instituto Betty & Jacob Lafer, Rainforest Foundation, Avaaz,\u00a0350.org<\/span><\/a><\/span>, Instituto Socioambiental,\u00a0<\/span>\u00a0Amazon Environmental Research Institute\u00a0(<\/span>IPAM), SOS Mata Atl\u00e2ntica Foundation, IMAZON, Conectas Human Rights, Justi\u00e7a Global, ISER, Greenfaith and Articulation of the Indigenous People of Brazil (APIB).\u00a0<\/b><\/u><\/u><\/p>\n

Sustainability beyond just the theme\u00a0<\/b><\/u><\/u><\/p>\n

In \u2018Aruanas\u2019, sustainability and respect for the environment were concepts that blurred the lines between fiction and reality and permeated the entire making of the series. Reflecting the commitment to sustainability and social responsibility of Globo and Maria Farinha, first audiovisual production company in Brazil to receive a B Corp certification, the series recycled and reused clothing in 90% of all its costumes, in a green effort aimed to cut down on waste. Besides the cast and director, the series had 47% of female crew members, an initiative to promote gender equality and empower women. The cast included 131 bit part actors and 2000 extras and background actors, of which 33.8% lived in the Amazonian rainforest region.<\/u><\/u><\/p>\n

Distribuition and global reach<\/b>\u00a0<\/u><\/u><\/p>\n

\u2018Aruanas\u2019 will premiere worldwide on\u00a02 July\u00a0in more than 150 countries, with subtitles in 11 different languages: English, Spanish, French, Italian, German, Dutch, Russian, Arabic, Hindi, Turkish and Korean. The series will be made available on\u00a0aruanas.tv<\/span><\/a><\/span>, a platform\u00a0powered by\u00a0Vimeo, where it can be purchased for US$12,90. From July to October 50% of online sales will be donated to an initiative (to be revealed) designed to protect the Amazon rainforest. In Brazil, \u2018Aruanas\u2019 will be made fully available on Globoplay, the streaming platform of the Globo Group. In a special broadcast on July 3, the first episode will be aired on Globo, the largest free-to-air TV channel in Brazil, reaching 100 million viewers a day. The first episode will also be made available on Globo\u2019s international channels to its 4 million subscribers. \u00a0<\/u><\/u><\/p>\n

\u00a0<\/u><\/u>Due to the relevance and pressing nature of the theme series, \u2018Aruanas\u2019 will premiere worldwide, with pre-screenings in London on\u00a0June 18,\u00a0New York on\u00a0June 24 and in\u00a0Brazil \u2013 in Sao Paulo on\u00a0June 27. In Portugal, the premiere screening event will be held in July, the date is yet to be confirmed. Journalists, digital influencers, activists, environmental and social experts, and heads of organizations and government agencies have been invited to the kick-off screenings. In July, a network of activists and donors, chosen by important NGO\u2019s present in many countries, will be able to watch the full series firsthand and for free to act as multipliers to help raise the awareness of issues related to the Amazon rainforest.<\/u><\/u><\/p>\n

\u00a0<\/u><\/u>For a sustainable future\u00a0<\/b><\/p>\n

<\/u><\/u>Although \u2018Aruanas\u2019 is a fictional series the main source of inspiration for its creation came from real life. The first season, with ten episodes, is set in the Amazon rainforest, a backdrop which offers a realistic outlook on global challenges such as environmental conservation and climate change. In 2018 alone, the Amazon recorded a deforestation increase of 14%,\u00a0the worst rate in a decade.\u00a0<\/u><\/u><\/p>\n

<\/u>\u00a0<\/u>\u2018Aruanas\u2019\u00a0is an invitation for us to dream of a more just and sustainable future. It is entertainment put at the service of a pressing and important global cause, by taking the debate about the conservation of rainforests and work of environmental activists to the whole world.<\/p>\n

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