{"id":42952,"date":"2019-11-17T07:45:22","date_gmt":"2019-11-17T15:45:22","guid":{"rendered":"http:\/\/www.tvmasmagazine.com\/?p=42952"},"modified":"2019-11-17T07:45:22","modified_gmt":"2019-11-17T15:45:22","slug":"nextv-ceo-latin-america-2019-en-miami","status":"publish","type":"post","link":"https:\/\/tvmasmagazine.com\/en\/2019\/11\/17\/nextv-ceo-latin-america-2019-en-miami\/","title":{"rendered":"NexTV CEO Latin America 2019 in Miami"},"content":{"rendered":"<p>BUSINESS \/ EVENTS<\/p>\n<p><strong>With a program that included 24 panel and interview offerings during November 5 and 6 in Miami, the event organized by Dataxis concluded<\/strong><\/p>\n<div id=\"attachment_42955\" style=\"width: 360px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-42955\" class=\"wp-image-42955 size-medium\" src=\"http:\/\/www.tvmasmagazine.com\/wp-content\/uploads\/2019\/11\/MARIANO-JUAN-MARTINEZ-VILLANUEVA-NICOLAS-COATES-Y-DIONE-1-350x233.jpg\" alt=\"\" width=\"350\" height=\"233\" srcset=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2019\/11\/MARIANO-JUAN-MARTINEZ-VILLANUEVA-NICOLAS-COATES-Y-DIONE-1-350x233.jpg 350w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2019\/11\/MARIANO-JUAN-MARTINEZ-VILLANUEVA-NICOLAS-COATES-Y-DIONE-1-150x100.jpg 150w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2019\/11\/MARIANO-JUAN-MARTINEZ-VILLANUEVA-NICOLAS-COATES-Y-DIONE-1-768x512.jpg 768w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2019\/11\/MARIANO-JUAN-MARTINEZ-VILLANUEVA-NICOLAS-COATES-Y-DIONE-1-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><p id=\"caption-attachment-42955\" class=\"wp-caption-text\">M\u00f3nica Gonz\u00e1lez Piriz, Nicolas Coates, Mariano Varela, Juan Martinez, Luis Guillermo Villanueva and Dione Bermudez.<\/p><\/div>\n<p>Issues that concern the community of cable operators, programmers and technology developers were addressed by industry leaders in the region.<\/p>\n<p>The specialists shared their ideas and experiences at the Biltmore Hotel, of Coral Gables in Miami, with the presentation as every year by Ariel Barlaro, VP Americas of the French consultant Dataxis.<\/p>\n<p>The first panel was about\u00a0<strong>the transformation of Pay TV Operators<\/strong>, with Bruno Pruneda, General Director of\u00a0 StarTV satellite service in Mexico; Fabiana Orlotti, CEO of Montecable of Uruguay, Javier Ruete, COO of TCC of Uruguay and Mauro Peluso, Co-Founder and Board Director of Toolbox. The discussion focused on the challenges of individual consumption versus traditional modalities, excessive advertising load, &#8220;packages&#8221; online content and OTTs. The conclusion was that the OTTs are evolving at five different speeds: programmers, operators and three at the client level facing problems such as rights, although there has been a maturation process in programmers with a certain brake on the change of individual delivery.<\/p>\n<p>Another of the interesting panels was\u00a0<strong>how to deploy a direct service to the consumer<\/strong>, with Alexander Mar\u00edn, EVP of Distribution and Networks for Latin America, the Caribbean and Canada of Sony Pictures Television (SPT) and Eduardo Ruiz, president of A+E Latin America, who analyzed the OTT offer branding, the challenge of how to monetize, bet directly on the consumer or continue with the help of affiliates. The dilemma of advertising and production costs. Finally, Ruiz assured that Netflix is \u200b\u200banother channel that distributes content and you have to have content in all possible windows. Marin said that, in Latin America, there is still growth opportunity and that they will not go directly to the consumer, but will continue to do so with their affiliates.<\/p>\n<p>The theme moderated by Miguel Smirnoff,\u00a0<strong>Video challenges for independent Operators in Latin America<\/strong>\u00a0had as participants Rodrigo Aliaga, Director of Digital TV Cable, of Bolivia; Sergio Restrepo, President of Cable M\u00edo &#8211; Tevecom of Colombia, and Jes\u00fas Luna Hidalgo, Partner and COO of Fibra TV, with operation in Quer\u00e9taro, Mexico. They discussed the adoption of the streaming service, migration to smart technologies. All three agreed on a positive vision of the role that their companies can play in a context of consumption shifted from the concept of \u2018home\u2019 to that of \u2018individuals\u2019. Technology was discussed: ATSC 3.0: VOD and OTT.<\/p>\n<p>Juan Pablo Conti interviewed Tom Wirth, SVP Americas of Nagra, about\u00a0<strong>trends and opportunities in Latin America, with a focus on the evolution of content consumption,<\/strong>\u00a0in which Wirth summarized that &#8216;consumers pay for content, and prepaid sales continue being important for the industry&#8217;, and described\u00a0his company&#8217;s involvement in combating the illegal use of content to alleviate service providers&#8217; concern about increased piracy.<\/p>\n<p style=\"text-align: center;\">\n\t\t<!-- MasterSlider -->\n\t\t<div id=\"P_MS69e101f140cb7\" class=\"master-slider-parent msl ms-parent-id-36\" style=\"max-width:1000px;\">\n\n\t\t\t\n\t\t\t<!-- MasterSlider Main -->\n\t\t\t<div id=\"MS69e101f140cb7\" class=\"master-slider ms-skin-default\" >\n\t\t\t\t \t\t\t\t \n\t\t\t\t<div  class=\"ms-slide\" data-delay=\"3\" data-fill-mode=\"fill\"  >\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/tvmasmagazine.com\/wp-content\/plugins\/master-slider\/public\/assets\/css\/blank.gif\" alt=\"\" title=\"\" data-src=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2019\/11\/LOREN-ZAPATA-OKI-1.jpg\" \/>\n\n\t\t\t\t\t<div class=\"ms-info\"><p style=\"text-align: center;\">\u00a0Lorena Zapata\u00a0 and Juan Pablo Conti<\/p><\/div>\n\n\n\t<div class=\"ms-thumb\" ><div class=\"ms-tab-context\"><div class=\"&quot;ms-tab-context&quot;\"><\/div><\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div  class=\"ms-slide\" data-delay=\"3\" data-fill-mode=\"fill\"  >\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/tvmasmagazine.com\/wp-content\/plugins\/master-slider\/public\/assets\/css\/blank.gif\" alt=\"\" title=\"\" data-src=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2019\/11\/EDY-RUIZ-Y-ALEX-MARIN-1.jpg\" \/>\n\n\t\t\t\t\t<div class=\"ms-info\"><p style=\"text-align: center;\">Eduardo Ru\u00edz and Alexander\u00a0Mar\u00edn<\/p><\/div>\n\n\n\t<div class=\"ms-thumb\" ><div class=\"ms-tab-context\"><div class=\"&quot;ms-tab-context&quot;\"><\/div><\/div>\n<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t<!-- END MasterSlider Main -->\n\n\t\t\t \n\t\t<\/div>\n\t\t<!-- END MasterSlider -->\n\n\t\t<script>\n\t\t(function ( $ ) {\n\t\t\t\"use strict\";\n\n\t\t\t$(function () {\n\t\t\t\tvar masterslider_0cb7 = new MasterSlider();\n\n\t\t\t\t\/\/ slider controls\n\t\t\t\tmasterslider_0cb7.control('arrows'     ,{ autohide:false, overVideo:true  });\n\t\t\t\tmasterslider_0cb7.control('slideinfo'  ,{ autohide:false, overVideo:true, dir:'h', align:'bottom',inset:false , margin:10   });\n\t\t\t\t\/\/ slider setup\n\t\t\t\tmasterslider_0cb7.setup(\"MS69e101f140cb7\", {\n\t\t\t\t\t\twidth           : 1000,\n\t\t\t\t\t\theight          : 500,\n\t\t\t\t\t\tminHeight       : 0,\n\t\t\t\t\t\tspace           : 0,\n\t\t\t\t\t\tstart           : 1,\n\t\t\t\t\t\tgrabCursor      : true,\n\t\t\t\t\t\tswipe           : true,\n\t\t\t\t\t\tmouse           : true,\n\t\t\t\t\t\tlayout          : \"boxed\",\n\t\t\t\t\t\twheel           : false,\n\t\t\t\t\t\tautoplay        : false,\n\t\t\t\t\t\tinstantStartLayers:false,\n\t\t\t\t\t\tloop            : false,\n\t\t\t\t\t\tshuffle         : false,\n\t\t\t\t\t\tpreload         : 0,\n\t\t\t\t\t\theightLimit     : true,\n\t\t\t\t\t\tautoHeight      : false,\n\t\t\t\t\t\tsmoothHeight    : true,\n\t\t\t\t\t\tendPause        : false,\n\t\t\t\t\t\toverPause       : true,\n\t\t\t\t\t\tfillMode        : \"fill\",\n\t\t\t\t\t\tcenterControls  : true,\n\t\t\t\t\t\tstartOnAppear   : false,\n\t\t\t\t\t\tlayersMode      : \"center\",\n\t\t\t\t\t\thideLayers      : false,\n\t\t\t\t\t\tfullscreenMargin: 0,\n\t\t\t\t\t\tspeed           : 20,\n\t\t\t\t\t\tdir             : \"h\",\n\t\t\t\t\t\tparallaxMode    : 'swipe',\n\t\t\t\t\t\tview            : \"basic\"\n\t\t\t\t});\n\n\t\t\t\t\n\t\t\t\twindow.masterslider_instances = window.masterslider_instances || [];\n\t\t\t\twindow.masterslider_instances.push( masterslider_0cb7 );\n\t\t\t });\n\n\t\t})(jQuery);\n\t\t<\/script>\n\n<\/p>\n<p>The panel\u00a0<strong>\u201cThe new multiscreen audiences\u201d<\/strong>\u00a0featured David Docker, of Cable Bahamas, Emilio Aliaga, of Azteca Digital, Guillermo Sierra, of HITN, and Thomas McCarthy, of Bitmovin. Aliaga said that Azteca&#8217;s evolution is to be in the points where television does not arrive and therefore, his company is reacting to not becoming obsolete. Sierra contributed by saying that for young audiences, mobile is the main device, therefore, Premium content is a part of the equation.<\/p>\n<p><strong>\u201cIntegration of OTT in Pay-TV\u201d<\/strong>\u00a0moderated by M\u00f3nica Gonz\u00e1lez Piriz and the participation of Dionne Berm\u00fadez, of HBO Latin America, Juan Mart\u00ednez, of Irdeto, Luis Guillermo Villanueva, of Somos Next and FlixLatino, Mariano Varela, of Claxson Interactive Group, and Nicol\u00e1s Coates, of Sling Latino, part of Dish Network. Varela defended the importance of the user experience \u201cThe important thing is to be flexible, regardless of the subscription channel, which can be a bundle (package), an add-on (channel that is added to a package).&#8221; For Berm\u00fadez, &#8220;flexibility is the most important, no matter where the user comes from.&#8221; The other panelists agreed that the integration of the different technologies used, which allows to reach an audience that we would not reach otherwise, must be taken into account.<\/p>\n<p>Another interesting panel was\u00a0<strong>&#8220;the new OTT and VOD distribution for film and TV producers&#8221;<\/strong>, with Ariel Tobi, CEO of Snap TV, Jos\u00e9 Fregoso, of Mediagenix, Sergio Pizzolante, of CTMOBS, and Alfonso de Anda, of Kabron Productions. Tobi said that \u201cToday between 70 and 80% of income comes from a good\u00a0tour of pay TV and a small percentage on free TV, and there is a fight over the\u00a0Premium window that VODs and Premium Play dispute.&#8221; And as for the production, he said that &#8216;the level of production quality is a demand, which requires more time and this increases costs to about 400 or 500,000 dollars per episode&#8217;. &#8220;Directors and interpreters also find out about this and ask for more money.&#8221; Fregoso said that given the complication of contracts with many more instances to consider and see how these revenues are distributed, revenue sharing is very complex, they have developed software for the calculation.<\/p>\n<p>And with these interesting exhibitions and interviews, the event, with only talks and no interactive forum with the auditorium, ended with a networking cocktail on the hotel terrace in front of the imposing golf course, promising to return next year. The only media-trade magazines that were present were, Prensario, Produ and TVMAS.<\/p>","protected":false},"excerpt":{"rendered":"<p>BUSINESS \/ EVENTS With a program that included 24 panel and interview offerings during November 5 and 6 in Miami, <a class=\"more-link\" href=\"https:\/\/tvmasmagazine.com\/en\/2019\/11\/17\/nextv-ceo-latin-america-2019-en-miami\/\">&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[244,80,79,47],"tags":[],"class_list":["post-42952","post","type-post","status-publish","format-standard","hentry","category-eventos","category-ott","category-tv-abierta","category-tv-de-pagp"],"_links":{"self":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/42952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/comments?post=42952"}],"version-history":[{"count":1,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/42952\/revisions"}],"predecessor-version":[{"id":42956,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/42952\/revisions\/42956"}],"wp:attachment":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/media?parent=42952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/categories?post=42952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/tags?post=42952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}