Partners in the project include Prensario International, a pioneering publication with almost 50 years in the entertainment business, the National Association of Television Program Executives (NATPE), and EventsTM\u2019s Isabella M\u00e1rquez, the traditional organizer of the suites for LA Screenings Independents at the Intercontinental Hotel. The organized e-meetings will recover the personal interaction and flow of business lost to the content industry from the canceling trade shows and marketplaces.<\/p>\n
Nicolas Smirnoff, director, Prensario International, explained: \u201cVirtualScreenings 2020 will take place the same days that LA Screenings, both\u00a0independent and majors: from May 12 to 21. It will target about 5,000 key\u00a0buyers from around the world, who will access to content screenings of the main\u00a0providers of the international market, in a very easy and friendly way\u201d.<\/p>\n
![\"\"](\"https:\/\/www.tvmasmagazine.com\/wp-content\/uploads\/2020\/04\/NICOLAS-SMIRNOFF-263x350.jpg\")
Nicolas Smirnoff<\/p><\/div>\n
Isabella M\u00e1rquez, CEO, EventsTM, added: \u201cNow is a time for us to be creative\u00a0and find new ways to come together. The desire for content, which has never\u00a0been higher than in 2020 has not changed just because of the world\u2019s event. I am so happy to work with such amazing partners to present an alternative\u00a0solution to this year\u2019s LA Screenings.\u201d<\/p>\n
![\"\"](\"https:\/\/www.tvmasmagazine.com\/wp-content\/uploads\/2020\/04\/isabellamarquez_l.a.screening-350x217.jpg\")
Isabella Marquez<\/p><\/div>\n
JP Bommel, CEO, NATPE, concluded: \u201c\u201cMy first thought goes to the safety and\u00a0health of the distributors, buyers and partners who were planning to attend LA\u00a0Screenings Independent in May, they are a part of our family. At NATPE, our\u00a0mission is to be the indispensable resource in the evolution of content as the\u00a0conduit to connectivity, business insights and opportunity. In these challenging\u00a0times, I am pleased that we will be able to fulfill that promise by delivering a\u00a0virtual alternative to the market through this great partnership with Prensario and\u00a0Events TM. We want our clients and partners to know that we are in this crisis\u00a0together and we\u2019ll continue to find ways for them to do business.\u201d<\/p>\n
The interface of the platform aims to be very simple. Buyers will register\u00a0themselves for free to allow access to a home page with the logos of the\u00a0distributors. Once there, they will be able to watch trailers, previews or complete\u00a0episodes of the contents offered, along with the company information and\u00a0complementary digital tools and services.<\/p>\n
All global distributors are invited to participate. This includes the Hollywood\u00a0studios to independent producers, also leading distributors in Latin America,\u00a0Turkey, Europe and Asia.<\/p>\n
![\"\"](\"https:\/\/www.tvmasmagazine.com\/wp-content\/uploads\/2020\/04\/JP-BOMMEL-TRES-350x233.jpg\")
JP Bommel<\/p><\/div>\n
\u201cThe response from the industry has been great. In fact, we launched the\u00a0initiative pushed by many customer requests. We want not only to replace the\u00a0cancelled markets, but also to create new, empowered tools for the digital era. The \u2018Virtual Screenings\u2019 must recover the business flow and add important digital value\u2019, concluded Smirnoff.<\/p>\n
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