![\"Eduardo](\"http:\/\/www.tvmasmagazine.com\/wp-content\/uploads\/2013\/06\/eduardolebrija.png\")
With the premiere\u00a0of\u00a0‘Roast’ by\u00a0Hector\u00a0Suarez, the\u00a0Comedy Central\u00a0signal\u00a0reachedunexpect<\/p>\n
<\/p>\n
“Mexico\u00a0is one of\u00a0the most important markets\u00a0worldwide to\u00a0VIACOM, we’ve\u00a0been\u00a0talking about being successful and profitable\u00a0because we have\u00a0major investments\u00a0of our partners and\u00a0allies,\u00a0and this we have\u00a0been able to\u00a0monetize,” said\u00a0Senior Vice President andGeneral Manager\u00a0VIMN The\u00a0Americas.<\/p>\n
He stressed that\u00a0the commitment of the\u00a0company is the\u00a0local product,\u00a0“In\u00a0all our channelswe have\u00a0made \u200b\u200bproduction\u00a0in\u00a0Mexico,\u00a0it is not easy\u00a0and we have\u00a0much investment\u00a0in it.Comedy\u00a0in\u00a0Mexico\u00a0is produced\u00a0differently,\u00a0a\u00a0prime example\u00a0was the first ‘Roast\u00a0‘, it\u00a0is a phenomenon in\u00a0every way.<\/p>\n
It lifted\u00a0the audience of a\u00a0channel that\u00a0is only a year\u00a0and we managed\u00a0the objective.Comedy\u00a0Central\u00a0is a signal that\u00a0has been\u00a0much\u00a0liked\u00a0and our\u00a0first objective was todistribute it, is now\u00a0beginning to bear fruit\u00a0at the commercial level.”<\/p>\n
<\/p>\n
On the importance\u00a0of digital platforms,\u00a0linked to\u00a0pay TV and\u00a0the\u00a0growth\u00a0of these,\u00a0Lebrijasaid:\u00a0“Digital platforms\u00a0are necessary,\u00a0they can not live\u00a0without each\u00a0other,\u00a0the marketmatured in\u00a0that aspect,\u00a0the idea is that\u00a0the\u00a0channel is\u00a0ligated\u00a0to the platform.\u00a0We’reprepared for what’s next in\u00a0the digital world,\u00a0now\u00a0we go to TV Everywhere,\u00a0where audiences\u00a0around the world\u00a0can see your\u00a0channel in a\u00a0tablet, PC\u00a0or\u00a0phone,” concluded the\u00a0executive.<\/p>\n
<\/p>\n
It should be noted\u00a0that among VIACOM’s new\u00a0projects, are the\u00a0Millennial\u00a0Awards,\u00a0an awards show\u00a0dedicated to\u00a0this generation, which ensures\u00a0Lebrija,\u00a0has been well receivedby advertisers.\u00a0Also\u00a0continues this year\u00a0the\u00a0MTV World\u00a0Stage\u00a0together with referencecapsules\u00a0to the State\u00a0of Nuevo Leon\u00a0led\u00a0by singer\u00a0Danna\u00a0Paola,\u00a0Los Kids Choice AwardsMexico<\/i>\u00a0and\u00a0Verano<\/i>\u00a0Nick<\/i>.\u00a0 TVMAS\u00a0spoke with\u00a0the executive\u00a0on developments\u00a0in\u00a0programming and\u00a0futurelaunch of\u00a0TV Everywhere\u00a0platforms With the premiere\u00a0of\u00a0‘Roast’ by\u00a0Hector\u00a0Suarez, the\u00a0Comedy Central\u00a0signal\u00a0reachedunexpected\u00a0levels of\u00a0audience,\u00a0the neighborhood’s family,\u00a0100% Mexican\u00a0animated series,was in the\u00a0ranking\u00a0of …<\/a><\/p>\n","protected":false},"author":1,"featured_media":4840,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49,73,13],"tags":[],"class_list":["post-4838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrevistas","category-telenovelas-series","category-ultimas-noticias"],"_links":{"self":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/4838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/comments?post=4838"}],"version-history":[{"count":3,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/4838\/revisions"}],"predecessor-version":[{"id":9056,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/4838\/revisions\/9056"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/media\/4840"}],"wp:attachment":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/media?parent=4838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/categories?post=4838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/tags?post=4838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}