{"id":5007,"date":"2013-07-01T05:29:10","date_gmt":"2013-07-01T08:29:10","guid":{"rendered":"http:\/\/www.tvmasmagazine.com\/?p=5007"},"modified":"2015-03-17T19:04:59","modified_gmt":"2015-03-17T18:04:59","slug":"viacom-y-america-movil-firman-alianza-estrategica-en-peru","status":"publish","type":"post","link":"https:\/\/tvmasmagazine.com\/en\/2013\/07\/01\/viacom-y-america-movil-firman-alianza-estrategica-en-peru\/","title":{"rendered":"VIACOM AND AMERICA MOVIL SIGN STRATEGIC ALLIANCE IN PERU"},"content":{"rendered":"

<\/p>\n

The agreement will allow Carlos Slim\u2019s company, to exclusively market the advertising (On Air and Online) signals as MTV, Nickelodeon, Comedy Central and Vh1<\/b><\/h3>\n
\"John

John Mafoutsis, senior vice president of advertising sales and brand solutions for VIMN BeViacom – The Americas<\/p><\/div>\n

Viacom International Media Networks (VIMN) The Americas announced its strategic alliance with America Movil (CLARO) in Peru. The announcement was made by John Mafoutsis, senior vice president of advertising sales and brand solutions for VIMN BeViacom – The Americas and Gustavo Leal, director of value added for Claro.<\/p>\n

Under the terms\u00a0of the agreement, Claro\u00a0is the\u00a0exclusive\u00a0sales representative\u00a0of\u00a0VIMN\u00a0The Americas\u00a0in this market and\u00a0responsible forbringing to the\u00a0multiplatform\u00a0brands\u00a0VIMN\u00a0<\/wbr>The Americas: MTV, Nickelodeon, Comedy Central\u00a0and VH1 to\u00a0Peruvian companies.<\/p>\n

\u201cIn this important phase of our growth in the region, we are pleased to have America Movil as a strategic partner in Peru,\u201d said Mafoutsis. “Undoubtedly, the Peruvian market is key to the development of VIMN The Americas and be closer to the advertisers in this territory, reinforces our commitment to providing great content, service and first-class innovative solutions,\u201d he said.<\/p>\n

For its part, Gustavo Leal, director of value added services at Claro, said: “This agreement will allow us to exclusively market Viacom advertising spaces in Peru and thus offer companies increasingly direct communication tools that will to publicize their products and services. Now we address the Peruvian market in a timelier schedule offering online television and national and regional coverage, “concluded the executive.<\/p>","protected":false},"excerpt":{"rendered":"

The agreement will allow Carlos Slim\u2019s company, to exclusively market the advertising (On Air and Online) signals as MTV, Nickelodeon, …<\/a><\/p>\n","protected":false},"author":1,"featured_media":5008,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,73,17,13],"tags":[],"class_list":["post-5007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","category-telenovelas-series","category-television","category-ultimas-noticias"],"_links":{"self":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/5007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/comments?post=5007"}],"version-history":[{"count":2,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/5007\/revisions"}],"predecessor-version":[{"id":9046,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/5007\/revisions\/9046"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/media\/5008"}],"wp:attachment":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/media?parent=5007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/categories?post=5007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/tags?post=5007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}