{"id":50355,"date":"2021-01-14T04:23:23","date_gmt":"2021-01-14T12:23:23","guid":{"rendered":"https:\/\/www.tvmasmagazine.com\/?p=50355"},"modified":"2025-05-30T18:12:18","modified_gmt":"2025-05-30T21:12:18","slug":"tara-maitra-y-jennifer-ball-en-bbc-studios","status":"publish","type":"post","link":"https:\/\/tvmasmagazine.com\/en\/2021\/01\/14\/tara-maitra-y-jennifer-ball-en-bbc-studios\/","title":{"rendered":"BBC STUDIOS names Tara Maitra and Jennifer Ball"},"content":{"rendered":"

APPOINTMENTS | STRATEGIES<\/span><\/strong><\/p>\n

\"Tara

Tara Maitra y Jennifer Ball<\/p><\/div>\n

BBC Studios – Americas announces the appointments of Tara Maitra as Chief Commercial Officer and Jennifer Ball as Senior Vice President, Marketing.\u00a0 Both newly created roles have been established to bolster the BBC brand and its portfolio of IP across content partners and audiences directly.\u00a0 Maitra will lead the commercial growth strategy for the U.S. by identifying new revenue-generating opportunities and impactful partnerships, while amplifying the existing licensing, home entertainment, and BBC Learning businesses.\u00a0 Maitra will also oversee operations.\u00a0 Ball will focus on elevating the company\u2019s audience-first marketing and media strategy to deliver value to key global partners, as well as the BBC brand.<\/p>\n

The news comes on the heels of the recent BBC Studios announcement to launch BBC SELECT, the company\u2019s latest digital streaming channel focused on culture, politics, and ideas, early this year – which Maitra and Ball will be supporting in their respective roles.\u00a0 Based in New York, both Maitra and Ball will report directly to Rebecca Glashow, President, BBC Studios – Americas.<\/p>\n

Previous to this role, Maitra was the Chief Revenue Office at BDEX, a data exchange platform designed to help companies identify target audiences, where she oversaw revenue growth, business development, and marketing efforts. Prior to her role as CRO, Maitra spent 11 years at TiVo holding various leadership roles. In her last role, she served as Senior Vice President overseeing TiVo\u2019s content strategy, media insights, and data solutions for the advertising industry. She also had oversight of TiVo\u2019s human resource department. Before TiVo, Maitra held executive roles at Comcast, Primedia, and NBC.<\/p>\n

Prior to joining the team, Ball led an independent consulting company focused on identifying and leading go-to-market content strategies for multi-industry clients.\u00a0 Before consulting, Ball was Head of Marketing and Brand at Promax, after spending over nine years at Univision as EVP, Marketing and Content Partnerships.\u00a0 Ball was named a Cablefax Most Power Woman in Cable for four consecutive years, and a Multichannel News Wonder Woman in 2012.<\/p>","protected":false},"excerpt":{"rendered":"

APPOINTMENTS | STRATEGIES BBC Studios – Americas announces the appointments of Tara Maitra as Chief Commercial Officer and Jennifer Ball …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,17,79,47],"tags":[],"class_list":["post-50355","post","type-post","status-publish","format-standard","hentry","category-ott","category-television","category-tv-abierta","category-tv-de-pagp"],"_links":{"self":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/50355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/comments?post=50355"}],"version-history":[{"count":4,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/50355\/revisions"}],"predecessor-version":[{"id":69198,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/50355\/revisions\/69198"}],"wp:attachment":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/media?parent=50355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/categories?post=50355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/tags?post=50355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}