![\"Fernando](\"http:\/\/www.tvmasmagazine.com\/wp-content\/uploads\/2013\/08\/Fernando-Rond\u00f3ntex.png\")
<\/a>Fernando Rond\u00f3n, director of Televisa Home Entertainment<\/p><\/div><\/p>\n
The director of Televisa Home Entertainment spoke with TVMAS on the launching of Audio Ninja, a game that only in 24 horas was placed on the top ten digital downloads<\/p>\n
“It’s a game that we’re moving in conjunction with the Colombian companies Brainz and Cocodrilo Dog Games, we projected a while ago and finally were able to realize it,” said Rondon.<\/p>\n
When asked about why not bet completely to this market, the executive said: “Televisa is not directly developing video games, we are partnering with preliminary studies and it’s hard to find projects that have legs to make it a success. It’s a highly competitive market in where you must go warily, as from the point of view it is profitable as it is in the development stage and we must have a return on investment. There exists a risk, but it’s measured somewhat because it must be a success to be profitable.”<\/p>\n
For Televisa Home Entertainment, does the physical market remains profitable?<\/p>\n
“The physical distribution market is very hurt, there is business but with great things, the golden age is over in which everything you knocked-off would be sold, and the numbers are dramatic to previous years. Historical series of Televisa, Telenovelas and Caracol’s products are those that are still being sold very well.<\/p>\n
In the case of video games the process is slower because you cannot put one out every month, Audio Ninja took 2 and a half years to develop, and you must know what to bet on to avoid falling into the pile of applications,” concluded the director of\u00a0 Televisa Home Entertainment.<\/p>\n
Significantly, Audio Ninja was initially launched with great success in Colombia and in Mexico was placed in the top ten<\/p>\n
Apple Store downloads in just 24 hours, to continue throughout Latin America and Europe.<\/p>\n
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