“There is no doubt that podcasting has become a powerful tool that attracts new audiences, supports the brands and investments of leading media and technology companies.” JP Bommel<\/strong><\/span><\/p>\n This is the first event that the National Association of Television Program Executives (NATPE) dedicates to audio and its connection with the content industry. On July 14, he will lead a virtual debate on the interaction between audio and television, to bring the IP of the podcast to the screen, as a tool for television brands to offer this service to their audience.<\/strong><\/p>\n The opening theme will be the \u201cState of the IP Union\u201d and the \u201cState of the Intellectual Property Union\u201d will be discussed with Propagate President and Co-CEO Ben Silverman and SiriusXM President and Chief Content Officer Scott Greenstein, <\/strong>along with Brian Baumgartner, star of The Office and host of the podcast “Office Deep Dive.” #SiriusXM #theoffice #Officedeedive<\/span><\/strong><\/p>\n Andrew Wallenstein,<\/strong> President and Chief Media Analyst, Variety Intelligence Platform will discuss his perspectives on audio as a growing piece of the #variety<\/span><\/strong> content industry<\/p>\n Executives from companies with knowledge of the audio industry will also be featured, including Audible, Black Love Inc., Edison Research, GroupM, iHeartMedia, Imperative, RoosterTeeth, Triton Digital, ViacomCBS, Wolf Entertainment, and Wonder Media Network. #Viacomcbs<\/strong><\/span><\/p>\n Session moderators include the best minds covering the audio industry, including Nick Quah (HotPod) and James Cridland (Podnews). #hotpod #podnews<\/span><\/strong><\/p>\n JP Bommel<\/p><\/div>\n JP Bommel and the mission of NATPE<\/strong> and who has an eye on this reinvention of the industry and its progress said that \u201cAs an indispensable resource of content we are interested in providing, informing, and connecting new opportunities for our community. There is no doubt that podcasting has become a powerful force attracting new audiences, brand support, and investments from leading media and technology companies. This event is about the monetization of these opportunities presented by the market ”<\/p>\n NATPE ContentCast is the next in a series of events that have been taking place under the NATPE Virtual banner, and are being prepared by NATPE Budapest International<\/strong>, NATPE StreamingPlus and NATPE Miami 2022.<\/p>\n To register, go to NATPE.com\/ContentCast\/Attend<\/a> #natpevirtual<\/strong><\/span><\/p>","protected":false},"excerpt":{"rendered":"![\"\"](\"https:\/\/www.tvmasmagazine.com\/wp-content\/uploads\/2021\/06\/unnamed-258x350.png\")
<\/p>\n![\"JP](\"https:\/\/www.tvmasmagazine.com\/wp-content\/uploads\/2021\/06\/JP-Bommel-250x250-1.jpg\")