BB, Canoe Ventures and LAMAC (Latin American Media Advertising Council) join forces to provide a free, live virtual event with unique and exclusive information on the power of addressable TV and contextual advertising in VOD. The event will take place next Wednesday, August 4th, starting at 9:00 a.m. in Bogot\u00e1 and Mexico City, 10:00 a.m. in Miami and 11:00 a.m. in Buenos Aires.<\/p>\n
TV advertising has rapidly evolved the way to reach audiences in a multiplatform ecosystem. BB, Canoe Ventures and LAMAC, invite you to learn about the best practices in advanced advertising and the opportunities in Latin America to generate income through targeted ads (addressable) on linear TV and VOD. Titled: \u201cThe power of addressable TV and contextual advertising on VOD, to generate income in Latin America\u201d, the event will present specific and tangible steps, to maximize the benefits of advanced advertising and the keys to ensure the success of VOD to fulfill its potential in Latin America, based on a tried-and-true business at scale in the United States.<\/p>\n
![\"Toma\u0301s](\"https:\/\/www.tvmasmagazine.com\/wp-content\/uploads\/2020\/12\/Toma\u0301s-Gennari-ok-350x233.png\")
Toma\u0301s Gennari<\/p><\/div>\n
The event will begin with Tom\u00e1s Gennari, CEO of BB, who will introduce the audience to the different business opportunities in advanced advertising. Next, Peter Fousas, Sales Vice President at Canoe Ventures, will moderate a panel on the global perspective of an innovative business model. The following industry thought leaders\/speakers will give their vision of the U.S. market:<\/p>\n
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- Marcien Jenckes – Comcast Advertising| President<\/li>\n
- Mike Dean – ViacomCBS | Sr. Vice President, Advanced Advertising<\/li>\n
- Steve Silvestri – Discovery | Sr. Vice President, Advanced Advertising<\/li>\n
- John Collins – Media Storm | Managing Director, Broadcast & iTV<\/li>\n<\/ul>\n
![\"Henry](\"https:\/\/www.tvmasmagazine.com\/wp-content\/uploads\/2021\/08\/HENRY-MARTINEZ-LAMAC-350x233.jpg\")
Henry Mart\u00ednez<\/p><\/div>\n
Later, Henry Mart\u00ednez, Chairman of the Board at LAMAC, will lead a panel that will discuss the implementation and development of advanced advertising in Latin America. He will be joined by:<\/p>\n
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- Laris Oliveri \u2013 Media Rating Council | Director, Research Projects<\/li>\n
- H\u00e9ctor Pita \u2013 Total Play | Director, Addressable TV Product<\/li>\n
- Carlos Payares \u2013 Omnicom Media Group | Chief Strategy Officer<\/li>\n
- \u00c1ngel Mu\u00f1oz – Xaxis | Product Development Leader<\/li>\n<\/ul>\n
Finally, M\u00f3nica D\u00e1vila, Sr. Manager of Program Management at Canoe Ventures, will close the event by sharing the keys to guarantee the success of advanced advertising.<\/p>\n
We invite all industry professionals to participate in this 100% virtual event at no cost, specially addressed to pay TV operators, programmers, agencies and advertisers interested in advertising ad sales.<\/p>","protected":false},"excerpt":{"rendered":"