{"id":58042,"date":"2021-12-31T01:31:25","date_gmt":"2021-12-31T09:31:25","guid":{"rendered":"https:\/\/www.tvmasmagazine.com\/?p=58042"},"modified":"2021-12-31T11:14:34","modified_gmt":"2021-12-31T19:14:34","slug":"telefe-cierra-el-2021-con-4388-de-share","status":"publish","type":"post","link":"https:\/\/tvmasmagazine.com\/en\/2021\/12\/31\/telefe-cierra-el-2021-con-4388-de-share\/","title":{"rendered":"TELEFE SOLIDIFIES LEADERSHIP IN 2021 WITH 43.88% AVERAGE ANNUAL SHARE"},"content":{"rendered":"<p>RATINGS \/ FREE TV<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-58045\" src=\"https:\/\/www.tvmasmagazine.com\/wp-content\/uploads\/2021\/12\/unnamed-1.jpg\" alt=\"\" width=\"874\" height=\"746\" srcset=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2021\/12\/unnamed-1.jpg 874w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2021\/12\/unnamed-1-350x299.jpg 350w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2021\/12\/unnamed-1-150x128.jpg 150w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2021\/12\/unnamed-1-768x656.jpg 768w\" sizes=\"auto, (max-width: 874px) 100vw, 874px\" \/><\/p>\n<p><span style=\"color: #333399;\"><strong>Telefe, owned by ViacomCBS, has claimed its place as the undisputed leader in Argentina, closing out 2021 as the #1 channel in the country year after year for the past decade.<\/strong><\/span><\/p>\n<p>In 2021, Telefe surpassed the historical share in Argentine free-to-air (FTA) television with an annual average of 43.88%\u00b9, the greatest difference with its closest competitor since 2006. The network has led with an over 40% share the last 20 consecutive months, an unprecedented feat in Argentine television \u00b2. It prevailed in all time slots, averaging the highest annual ratings (8.97 points).<\/p>\n<p>In December, Telefe attained 42.95% share and 7.93 rating points, occupying the #1 spot every month for the past four consecutive years. Additionally, the 10 most watched shows of the year all aired on Telefe\u00b3, with its programming occupying the first 22 spots of the most-watched list:<\/p>\n<ul>\n<li>#1 La Voz Argentina<\/li>\n<li>#2 MasterChef Celebrity, Season Two<\/li>\n<li>#3 MasterChef Celebrity, Season Two, Elimination Gala<\/li>\n<li>#4 MasterChef Celebrity, Season One<\/li>\n<li>#5 La Voz Argentina, Camino a la Final<\/li>\n<li>#6 MasterChef Celebrity, Season One, Elimination Gala<\/li>\n<li>#7 Doctor Milagro<\/li>\n<li>#8 MasterChef Celebrity, Season Three, Elimination Gala<\/li>\n<li>#9 MasterChef Celebrity, Season Three<\/li>\n<li>#10 Susana, Invitada de Honor<\/li>\n<\/ul>\n<p><span style=\"color: #ff0000;\"><strong>Furthermore, Telefe Noticias was the most-watched newscast<\/strong><\/span> with a share of 38.50%, holding the #1 spot since October 2018 for 38 consecutive months.<\/p>\n<p><span style=\"color: #ff0000;\"><strong>In 2021, Telefe debuted<\/strong><\/span> <a href=\"http:\/\/MiTelefe.com\">MiTelefe.com<\/a>, which brought together its various digital properties under one umbrella and a new brand identity. The digital powerhouse reached 53 million users, an average of 4.5 million Unique Users (UUs) a month, and garnered 174 million views.<span style=\"font-size: 9pt;\">4<\/span><\/p>\n<p>The revitalized digital presence brought with it several premieres, like #AfterHours, the MasterChef Celebrity Argentina spin-off; #ElRegreso, the La Voz Argentina spin-off; the third season of #MasterChefArgentina.<\/p>\n<p><span style=\"color: #ff0000;\"><strong>Telefe also stands out on Google Argentina\u2019s 2021 trends,<\/strong> <\/span>with three of its productions making the top five in the Series, Movies, &amp; TV Shows category: La Voz Argentina (#1), Squid Game (#2), Masterchef Celebrity (#3), Eternals (#4), and Doctor Milagro (#5). While on YouTube\u2019s Popular Videos List, the audition of La Voz Argentina winner, Francisco Ben\u00edtez, occupied the #1 spot.<\/p>\n<p><span style=\"color: #ff0000;\"><strong>Telefe also made its foray into the world of esports<\/strong><\/span> in 2021 with the launch of #TLFEsports, a specialized vertical with exclusive content, alliances with key partners, live events, and much more. In its first year, #TLFEsports covered some of the most prestigious regional and international professional tournaments, such as #FreeFireLeague, #PlutoTVMasterLeague and #Uppercut, with more than 5.5 million views, as well as exclusive coverage of the Argentina Game Show from the #TLFEsports platforms. #TLFEsports also launched its first original, #Streamers, esports.mitelefe.com with specialized content, and its very own Twitch channel. In the short time since its launch, #TLFEsports is reinforcing its position in the esports space with its excellent performance and wide variety of premium content.<\/p>\n<p><span style=\"color: #ff0000;\"><strong>Telefe has exciting premieres planned for 2022:<\/strong> <\/span>El Primero de Nosotros, a compelling story about friendship and dreams produced by ViacomCBS International Studios; The Masked Singer, one of the most successful show formats in the world, hosted by <strong>Natalia Oreiro<\/strong>; new seasons of MasterChef Celebrity and Por El Mundo Mundial; and the highly anticipated return of Susana Gim\u00e9nez. All this and so much more to continue being Siempre Juntos in 2022.<\/p>\n<p><span style=\"font-size: 9pt;\">SOURCE<\/span><\/p>\n<ol>\n<li><span style=\"font-size: 9pt;\">Kantar Ibope &#8211; Instar Analytics &#8211; GBA &#8211; TV Abierta &#8211; Target Hogares &#8211; LaD &#8211; 12 a 24 hs &#8211; Del 01\/01 al 29\/12\/2021<\/span><\/li>\n<li><span style=\"font-size: 9pt;\">No se registran datos anteriores a 2002.<\/span><\/li>\n<li><span style=\"font-size: 9pt;\">Sin contar eventos deportivos ni emisiones \u00fanicas<\/span><\/li>\n<li><span style=\"font-size: 9pt;\">Google analytics (web) \/ Conviva** (redes sociales para cuentas Telefe &amp; Telefe noticias y campa\u00f1as de contenidos), datos con probabilidad de duplicidad (Telefe.com\/ telefenoticias.com.ar)<\/span><\/li>\n<li><span style=\"font-size: 9pt;\">Information of Telefe 26\/12\/ 2021<\/span><\/li>\n<\/ol>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>RATINGS \/ FREE TV Telefe, owned by ViacomCBS, has claimed its place as the undisputed leader in Argentina, closing out <a class=\"more-link\" href=\"https:\/\/tvmasmagazine.com\/en\/2021\/12\/31\/telefe-cierra-el-2021-con-4388-de-share\/\">&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,258,256,73,79],"tags":[],"class_list":["post-58042","post","type-post","status-publish","format-standard","hentry","category-pelicula","category-reality","category-series","category-telenovelas-series","category-tv-abierta"],"_links":{"self":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/58042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/comments?post=58042"}],"version-history":[{"count":9,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/58042\/revisions"}],"predecessor-version":[{"id":58073,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/58042\/revisions\/58073"}],"wp:attachment":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/media?parent=58042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/categories?post=58042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/tags?post=58042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}