{"id":60967,"date":"2022-04-30T09:29:50","date_gmt":"2022-04-30T12:29:50","guid":{"rendered":"https:\/\/tvmasmagazine.com\/?p=60967"},"modified":"2022-04-30T09:38:06","modified_gmt":"2022-04-30T12:38:06","slug":"televisaunivision-crea-asi-studios-para-vincular-marcas-con-las-audiencias-hispanas-de-ee-uu","status":"publish","type":"post","link":"https:\/\/tvmasmagazine.com\/en\/2022\/04\/30\/televisaunivision-crea-asi-studios-para-vincular-marcas-con-las-audiencias-hispanas-de-ee-uu\/","title":{"rendered":"TelevisaUnivision Launches As\u00ed Studios"},"content":{"rendered":"

BUSINESS \/\u00a8MARKETING \/ ADVERTISING<\/span><\/p>\n

New Brand Studio Strengthens TelevisaUnivision\u2019s Robust Suite of Content Capabilities Leading Into the 22-23 Upfront.<\/strong><\/span><\/p>\n

Debut Short Film, \u201cImparable: Ismael Guzm\u00e1n,\u201d Premieres in Partnership with Toyota.<\/strong><\/span><\/p>\n

TelevisaUnivision Inc., the world\u2019s leading Spanish-language media and content company, today announced the launch of As\u00ed Studios<\/a>, a preeminent Spanish-language brand studio aimed at connecting marketers to U.S. Hispanics through premium video. As\u00ed Studios<\/strong> will produce films that shine a light on inspiring stories from across the country that speak to the heart and passion of Hispanic viewers and will leverage the reach of TelevisaUnivision\u2019s massive U.S. media ecosystem with distribution across linear, streaming, digital, social and audio platforms.<\/p>\n

TelevisaUnivision launches As\u00ed Studios just weeks ahead of its 22-23 Upfront Presentation on May 17, signaling the strengthened suite of capabilities the company will bring to bear for its brand and agency partners.<\/p>\n

\u201cAs\u00ed Studios is a powerful creative engine for brands to engage and grow with the influential Hispanic audience. Importantly, it is in-language, in-culture premium video that delivers the high-quality storytelling our partners expect,\u201d said Dan Riess, Executive Vice President and Chief Growth Officer of U.S. Advertising at TelevisaUnivision<\/strong>. \u201cAdvertisers know they can\u2019t afford to miss U.S. Hispanic consumers, and As\u00ed Studios provides a positive and meaningful way for brands to invest in the audience that is driving economic growth in every major category.\u201d<\/p>\n

\"\"

Photo: Asi Studios<\/p><\/div>\n

A world-class creative team has been assembled to propel As\u00ed Studios in the marketplace, led by award-winning producer and director Caroline Olkowski as Head of Studio, with renowned filmmaker Alberto Ferreras as Creative Executive-in-Residence, and industry veteran Oneil Vargas-Estevez as Director of Production.<\/p>\n

The debut film from As\u00ed Studios, Imparable: Ismael Guzm\u00e1n, premieres today in partnership with Toyota and features the all-new Toyota Tundra. The film follows the inspiring story of a Texas man who has dedicated over two decades to providing East Austin\u2019s youth an opportunity to play soccer, regardless of their families\u2019 means. Imparable: Ismael Guzm\u00e1n will air across TelevisaUnivision properties and platforms, including its global streaming service, ViX,<\/strong> as well as its multimedia sports division and the nation\u2019s No. 1 Spanish-language sports network, TUDN.<\/p>\n

\u201cWe are excited to partner with the TelevisaUnivision team on the launch of As\u00ed Studios, providing an innovative platform that created a wonderful opportunity to feature the story of the Guzm\u00e1n family along with the all-new Tundra,\u201d said Ann Dragovits, Media Manager, Integrated Marketing Operations at Toyota Motor North America.\u00a0 \u201cThis partnership allows the brand to be part of creative and culturally relevant storytelling that showcases our vehicles in an authentic way for our Hispanic audiences.\u201d<\/p>","protected":false},"excerpt":{"rendered":"

BUSINESS \/\u00a8MARKETING \/ ADVERTISING New Brand Studio Strengthens TelevisaUnivision\u2019s Robust Suite of Content Capabilities Leading Into the 22-23 Upfront. Debut …<\/a><\/p>\n","protected":false},"author":1,"featured_media":60971,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84,80,79,47],"tags":[],"class_list":["post-60967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovadores","category-ott","category-tv-abierta","category-tv-de-pagp"],"_links":{"self":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/60967","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/comments?post=60967"}],"version-history":[{"count":1,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/60967\/revisions"}],"predecessor-version":[{"id":60970,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/60967\/revisions\/60970"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/media\/60971"}],"wp:attachment":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/media?parent=60967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/categories?post=60967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/tags?post=60967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}