{"id":66364,"date":"2023-03-15T15:30:17","date_gmt":"2023-03-15T18:30:17","guid":{"rendered":"https:\/\/tvmasmagazine.com\/?p=66364"},"modified":"2023-03-15T19:54:41","modified_gmt":"2023-03-15T22:54:41","slug":"los-usuarios-y-la-comprension-de-los-anuncios-con-multiscreens-ad-loads","status":"publish","type":"post","link":"https:\/\/tvmasmagazine.com\/en\/2023\/03\/15\/los-usuarios-y-la-comprension-de-los-anuncios-con-multiscreens-ad-loads\/","title":{"rendered":"Discovery+ is the streaming platform with the highest average of paid Ads"},"content":{"rendered":"

ADVERTISING IN STREAMING OFFERS | ANALYSIS<\/span><\/strong><\/p>\n

Understand users by understanding Ads with Multiscreens+ | Ad Loads.<\/span><\/strong><\/p>\n

An analysis was conducted to pin down advertisers and Ads in the titles of 5 major streaming platforms in the United States: Discovery+, HBO Max, Hulu, Paramount+ and Peacock.<\/span><\/strong><\/p>\n

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Through BB Media\u2019s latest report, Multiscreens+ | Ad loads, a total of 254 inserted Ads between all 5 streaming platforms were monitored, with 83% of them being paid ads and the rest promotional ads. When disclosing the TOP 5 industries present in these Ads, 29% correspond to promotional ones, followed by Ads on food (17%), insurance (15%), trailers (13%) and cosmetics (8%).<\/p>\n

When identifying the average of paid and promotional Ads in each streaming service, Discovery+ stands out as the one with the highest level of paid Ads (98%) and the lowest percentage of promotional ones (2%).<\/span> The other streaming platforms show relatively similar results: over 80% of HBO Max and Paramount+ Ads are paid, while Hulu and Peacock have an average of over 70% paid Ads.<\/p>\n

Discovery+ <\/strong>is also the platform with the highest percentage of advertisement time, with an average of 9% per title, while Hulu has only 3%. Interestingly, the latter shows Ads that last between 6 and 45 seconds in its series, as opposed to films, which tend to last more than 60 seconds.<\/p>\n

HBO Max\u2019s<\/strong> original titles tend to have fewer Ads than non-original ones, and they do not interrupt the video more than twice. With Paramount+, movies usually have a lower percentage of Ads than series, and they show advertisement at the beginning and at the end. Lastly, in Peacock\u00b4s case there is a distinction between business models: SVOD movies have pre-rolls (Ads played before the video starts), while AVOD movies do not, except in Kids content. Plus, its SVOD series do not show pre-rolls and Advertising VOD series do.<\/p>\n

\"\"<\/p>","protected":false},"excerpt":{"rendered":"

ADVERTISING IN STREAMING OFFERS | ANALYSIS Understand users by understanding Ads with Multiscreens+ | Ad Loads. An analysis was conducted …<\/a><\/p>\n","protected":false},"author":1,"featured_media":66365,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,80,256],"tags":[],"class_list":["post-66364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cine","category-ott","category-series"],"_links":{"self":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/66364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/comments?post=66364"}],"version-history":[{"count":3,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/66364\/revisions"}],"predecessor-version":[{"id":66373,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/66364\/revisions\/66373"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/media\/66365"}],"wp:attachment":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/media?parent=66364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/categories?post=66364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/tags?post=66364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}