{"id":67305,"date":"2023-09-27T21:21:14","date_gmt":"2023-09-28T00:21:14","guid":{"rendered":"https:\/\/tvmasmagazine.com\/?p=67305"},"modified":"2023-09-27T21:27:21","modified_gmt":"2023-09-28T00:27:21","slug":"en-mip-junior-2023-nuevo-chico-en-la-ciudad","status":"publish","type":"post","link":"https:\/\/tvmasmagazine.com\/en\/2023\/09\/27\/en-mip-junior-2023-nuevo-chico-en-la-ciudad\/","title":{"rendered":"IN MIP JUNIOR NEW ‘KID’ IN TOWN. CRAYOLA KEYNOTE"},"content":{"rendered":"

<\/p>\n

CHILDREN’S CONTENT | INTERNATIONAL EVENTS | BUSINESS<\/span><\/strong><\/p>\n

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Victoria Lozano EVP de Crayola<\/p><\/div>\n

Victoria will provide more details on Crayola\u2019s \u2013 the champion of children\u2019s creative self-expression \u2013 long-term commitment to creating multiple genre content.<\/span><\/strong><\/p>\n

Crayola Studios is the new kid in town.\u00a0 Victoria Lozano EVP Crayola will reveal why the globally renowned company has decided to move into kids\u2019 entertainment content and will also discuss how Crayola Studios is approaching the opportunity.<\/p>\n

Driven by a personal passion for brands that make a genuine difference in the world, Victoria will provide more details on Crayola\u2019s \u2013 the champion of children\u2019s creative self-expression \u2013\u00a0 long-term commitment to creating multiple genre content that explores the limitless possibilities of children\u2019s creativity and leverages color as an intrinsic part of the story.<\/p>\n

The session will also cover Crayola\u2019s unique perspective, the studios team, the current development slate and the opportunities for the broader industry as it searches for stand-out new content with creativity at its heart.<\/p>\n

Victoria also is responsible for Crayola\u2019s overall content strategy including digital content, interactive app portfolio as well as consumer marketing activation, social, communications and omni-channel and education marketing.<\/p>\n

Redacci\u00f3n TVMAS<\/p>","protected":false},"excerpt":{"rendered":"

CHILDREN’S CONTENT | INTERNATIONAL EVENTS | BUSINESS Victoria will provide more details on Crayola\u2019s \u2013 the champion of children\u2019s creative …<\/a><\/p>\n","protected":false},"author":1,"featured_media":67306,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,80,256,79,47],"tags":[],"class_list":["post-67305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cine","category-ott","category-series","category-tv-abierta","category-tv-de-pagp"],"_links":{"self":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/67305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/comments?post=67305"}],"version-history":[{"count":2,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/67305\/revisions"}],"predecessor-version":[{"id":67308,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/67305\/revisions\/67308"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/media\/67306"}],"wp:attachment":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/media?parent=67305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/categories?post=67305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/tags?post=67305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}