{"id":68782,"date":"2025-01-10T14:03:14","date_gmt":"2025-01-10T17:03:14","guid":{"rendered":"https:\/\/tvmasmagazine.com\/?p=68782"},"modified":"2025-01-10T14:51:35","modified_gmt":"2025-01-10T17:51:35","slug":"globo-en-content-americas-en-miami-celebra-100-anos-de-historia-de-la-marca","status":"publish","type":"post","link":"https:\/\/tvmasmagazine.com\/en\/2025\/01\/10\/globo-en-content-americas-en-miami-celebra-100-anos-de-historia-de-la-marca\/","title":{"rendered":"Globo: at Content Americas in Miami celebrates 100 years of brand history"},"content":{"rendered":"<p><strong><span style=\"color: #ff0000;\">TELENOVELAS | ENTERTAINMENT | EVENTS<\/span><\/strong><\/p>\n\n\t\t<!-- MasterSlider -->\n\t\t<div id=\"P_MS6a32796d511ab\" class=\"master-slider-parent msl ms-parent-id-129\" style=\"max-width:800px;\">\n\n\t\t\t\n\t\t\t<!-- MasterSlider Main -->\n\t\t\t<div id=\"MS6a32796d511ab\" class=\"master-slider ms-skin-default\" >\n\t\t\t\t \t\t\t\t \n\t\t\t\t<div  class=\"ms-slide\" data-delay=\"3\" data-fill-mode=\"fit\"  >\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/tvmasmagazine.com\/wp-content\/plugins\/master-slider\/public\/assets\/css\/blank.gif\" alt=\"\" title=\"\" data-src=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2025\/01\/GLOBO_Todas-As-Flores-DOS-scaled.jpg\" \/>\n\n\t\t\t\t\t<div class=\"ms-info\"><p style=\"text-align: center;\"><strong>Las Flores<\/strong><\/p><\/div>\n\n\n\t<div class=\"ms-thumb\" ><div class=\"ms-tab-context\"><div class=\"&quot;ms-tab-context&quot;\"><\/div><\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div  class=\"ms-slide\" data-delay=\"3\" data-fill-mode=\"fit\"  >\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/tvmasmagazine.com\/wp-content\/plugins\/master-slider\/public\/assets\/css\/blank.gif\" alt=\"\" title=\"\" data-src=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2025\/01\/GLOBO_Todas-As-Flores-2.jpg\" \/>\n\n\t\t\t\t\t<div class=\"ms-info\"><p style=\"text-align: center;\"><strong>Las Flores<\/strong><\/p><\/div>\n\n\n\t<div class=\"ms-thumb\" ><div class=\"ms-tab-context\"><div class=\"&quot;ms-tab-context&quot;\"><\/div><\/div>\n<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t<!-- END MasterSlider Main -->\n\n\t\t\t \n\t\t<\/div>\n\t\t<!-- END MasterSlider -->\n\n\t\t<script>\n\t\t(function ( $ ) {\n\t\t\t\"use strict\";\n\n\t\t\t$(function () {\n\t\t\t\tvar masterslider_11ab = new MasterSlider();\n\n\t\t\t\t\/\/ slider controls\n\t\t\t\tmasterslider_11ab.control('arrows'     ,{ autohide:false, overVideo:true  });\n\t\t\t\tmasterslider_11ab.control('slideinfo'  ,{ autohide:false, overVideo:true, dir:'h', align:'bottom',inset:false , margin:10   });\n\t\t\t\t\/\/ slider setup\n\t\t\t\tmasterslider_11ab.setup(\"MS6a32796d511ab\", {\n\t\t\t\t\t\twidth           : 800,\n\t\t\t\t\t\theight          : 480,\n\t\t\t\t\t\tminHeight       : 0,\n\t\t\t\t\t\tspace           : 0,\n\t\t\t\t\t\tstart           : 1,\n\t\t\t\t\t\tgrabCursor      : true,\n\t\t\t\t\t\tswipe           : true,\n\t\t\t\t\t\tmouse           : true,\n\t\t\t\t\t\tlayout          : \"boxed\",\n\t\t\t\t\t\twheel           : false,\n\t\t\t\t\t\tautoplay        : true,\n\t\t\t\t\t\tinstantStartLayers:false,\n\t\t\t\t\t\tloop            : false,\n\t\t\t\t\t\tshuffle         : false,\n\t\t\t\t\t\tpreload         : 0,\n\t\t\t\t\t\theightLimit     : true,\n\t\t\t\t\t\tautoHeight      : false,\n\t\t\t\t\t\tsmoothHeight    : true,\n\t\t\t\t\t\tendPause        : false,\n\t\t\t\t\t\toverPause       : true,\n\t\t\t\t\t\tfillMode        : \"fill\",\n\t\t\t\t\t\tcenterControls  : true,\n\t\t\t\t\t\tstartOnAppear   : false,\n\t\t\t\t\t\tlayersMode      : \"center\",\n\t\t\t\t\t\thideLayers      : false,\n\t\t\t\t\t\tfullscreenMargin: 0,\n\t\t\t\t\t\tspeed           : 20,\n\t\t\t\t\t\tdir             : \"h\",\n\t\t\t\t\t\tparallaxMode    : 'swipe',\n\t\t\t\t\t\tview            : \"basic\"\n\t\t\t\t});\n\n\t\t\t\t\n\t\t\t\twindow.masterslider_instances = window.masterslider_instances || [];\n\t\t\t\twindow.masterslider_instances.push( masterslider_11ab );\n\t\t\t });\n\n\t\t})(jQuery);\n\t\t<\/script>\n\n\n<p><span style=\"color: #000080;\"><strong>The company also launches the telenovela \u2018La Chica del Momento\u2019 for the international market.<\/strong><\/span><\/p>\n<p><span style=\"color: #000080;\"><strong>With the presence of actress Sophie Charlotte (\u2018Renacer\u2019 and \u2018Todas Las Flores\u2019), the show will celebrate Globo\u2019s 100th anniversary.<\/strong><\/span><\/p>\n<p>Globo kicks off the year 2025 at Content Americas in Miami, an event aimed at the Latin and Hispanic market, with telenovelas, series, documentaries and formats, in addition to the launch of \u2018La Chica del Momento\u2019. On the 21st, at 1:15 p.m., the company also promotes the event \u2018Globo 360: the future has already begun\u2019.<\/p>\n<p>The following day, at 3:15 p.m., Manuel Belmar, director of Digital Products, Finance, Legal and Infrastructure at Globo, participates in the panel \u2018Content Strategies: Globoplay\u2019 to talk about content and international partnership opportunities.<\/p>\n<p>Currently broadcast on TV Globo, \u2018La Chica del Momento\u2019 was written by Alessandra Poggi (\u2018M\u00e1s que una Ilusi\u00f3n\u2019) with artistic direction by Natalia Grimberg.<\/p>\n<p style=\"text-align: center; font-size: 11px; margin-bottom: -5px;\">Advertising<\/p>\n<p><a href=\"https:\/\/kanalddrama.com\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-68447 size-full\" src=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2024\/09\/345x100.jpg\" alt=\"\" width=\"345\" height=\"100\" srcset=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2024\/09\/345x100.jpg 345w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2024\/09\/345x100-150x43.jpg 150w\" sizes=\"auto, (max-width: 345px) 100vw, 345px\" \/><\/a><\/p>\n<p><strong><span style=\"color: #ff0000;\">THE STORY<\/span><\/strong><\/p>\n<p>In the plot, set in the 1950s, Beatriz (Duda Santos, from \u2018Renacer\u2019) believes since she was four years old that she was abandoned by her mother, Clarice (Carol Castro from \u2018Hu\u00e9rfanos de su Tierra\u2019). But she doesn\u2019t know that, in reality, Clarice lost her memory in a serious accident. Sixteen years later, when she finally discovers her mother\u2019s whereabouts, Beatriz runs into another Bia (Maisa) in her place and needs to deal with this new reality, beginning a journey \u2013 full of obstacles \u2013 of reconciliation with the past.<\/p>\n<p>\u201cOur telenovela is a fable of hope. At the same time, it provokes some reflections. Society has changed a lot since then, but many issues, unfortunately, are still very current. We are going to bring the whole atmosphere of that time, but also make people think about how we could be in a different reality if we had evolved in some aspects,&#8221; says Alessandra.<\/p>\n<p style=\"text-align: center; font-size: 11px; margin-bottom: -5px;\">Advertising<\/p>\n<p><a href=\"https:\/\/intermedya.tv\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-67762 size-full\" src=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2023\/12\/TvMas_345x100_Leylifer_PoisonIvy_Hicran.gif\" alt=\"\" width=\"345\" height=\"100\" \/><\/a><\/p>\n<p>By Jo\u00e3o Emanuel Carneiro (\u2018Avenida Brasil\u2019), with artistic direction by Carlos Araujo, \u2018Man\u00eda de Ti\u2019 also stands out in the Content Americas portfolio. Broadcast in prime time in Brazil, the telenovela begins with the friendship between two young people, Viola (Gabz from \u2018Amor Perfecto\u2019) and Luma (Agatha Moreira, from \u2018Verdades Secretas\u2019), who seem predestined to enter into each other&#8217;s lives. With a journey divided between complicity and rivalry, which includes them in a love quartet with Mavi (Chay Suede, from \u2018Coraz\u00f3n de Madre\u2019) and Rud\u00e1 (Nicolas Prattes, from \u2018Todas las Flores\u2019) and is impacted by a series of circumstances, twists and surprises, such as the secret surrounding a murder.<\/p>\n<p>In unscripted formats, Globo launches \u2018Clase de Cocina!\u2019, a culinary competition reality show in which famous people who do not know how to cook participate and in which the presenter has the fun mission of turning them into chefs, and \u2018Haciendo la Fiesta\u2019, in which in each episode a children\u2019s party is held using the maxim of \u201cdo it yourself\u201d, in which simple and inventive ideas are the differential. In scripted formats, the soap operas \u2018La Vida Sigue\u2019, \u2018Totalmente Diva\u2019 and \u2018Verdades Secretas\u2019 are the highlights of the event. Within this business model, the company recently announced at MIPCOM the sale of \u2018Intolerantes\u2019 to Greece and German-speaking countries\/regions and \u2018Justicia \u2018Justicia: La vida no es justa\u2019 to Greece.<\/p>\n<p style=\"text-align: center; font-size: 11px; margin-bottom: -5px;\">Publicidad<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-68788 size-full\" src=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2025\/01\/Condista-Banner-ad-345px-x-100px-Content-Americas.jpg\" alt=\"\" width=\"345\" height=\"100\" srcset=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2025\/01\/Condista-Banner-ad-345px-x-100px-Content-Americas.jpg 345w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2025\/01\/Condista-Banner-ad-345px-x-100px-Content-Americas-150x43.jpg 150w\" sizes=\"auto, (max-width: 345px) 100vw, 345px\" \/><\/p>\n<p>Globo is also bringing to Content Americas the telenovela \u2018Renacer\u2019, based on the work of Benedito Ruy Barbosa, written by Bruno Luperi and with artistic direction by Gustavo Fern\u00e1ndez, the same names responsible for \u2018Pantanal\u2019. The plot is one of the nominees for the Rose d&#8217;Or Latinos, in the category of best telenovela. In the Globoplay Originals, the series \u2018Intolerantes\u2019 and the documentary series \u2018Xuxa, Una Vida en la Tele\u2019 and \u2018El Caso Robinho\u2019 stand out.<\/p>\n<div id=\"attachment_65448\" style=\"width: 865px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-65448\" class=\"size-full wp-image-65448\" src=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2022\/12\/ANGELA-COLLA-GLOBO-NOMBRAMIENTO.jpg\" alt=\"\" width=\"855\" height=\"550\" srcset=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2022\/12\/ANGELA-COLLA-GLOBO-NOMBRAMIENTO.jpg 855w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2022\/12\/ANGELA-COLLA-GLOBO-NOMBRAMIENTO-350x225.jpg 350w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2022\/12\/ANGELA-COLLA-GLOBO-NOMBRAMIENTO-150x96.jpg 150w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2022\/12\/ANGELA-COLLA-GLOBO-NOMBRAMIENTO-768x494.jpg 768w\" sizes=\"auto, (max-width: 855px) 100vw, 855px\" \/><p id=\"caption-attachment-65448\" class=\"wp-caption-text\">Angela Colla, director of International Business and Co-productions<\/p><\/div>\n<p>\u201cWe have a varied portfolio that shows that Globo can be a strategic partner for different business models, depending on the needs of the client. Content Americas is the first major event of the year, where we can strengthen relationships with our partners and foster new conversations. We are excited about the opportunities that will arise throughout 2025, which is a year of celebration for Globo, with the brand&#8217;s centenary, the 60th for TV Globo and the 10th for Globoplay,\u201d says Angela Colla, Director of International Business and Co-productions.<\/p>\n<p style=\"text-align: center; font-size: 11px; margin-bottom: -5px;\">Advertising<\/p>\n<p><a href=\"https:\/\/centauro.com\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-66800 size-medium\" src=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2023\/05\/unnamed-3-350x90.gif\" alt=\"\" width=\"350\" height=\"90\" srcset=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2023\/05\/unnamed-3-350x90.gif 350w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2023\/05\/unnamed-3-150x38.gif 150w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/a><\/p>\n<p>Redacci\u00f3n TVMAS<\/p>","protected":false},"excerpt":{"rendered":"<p>TELENOVELAS | ENTERTAINMENT | EVENTS The company also launches the telenovela \u2018La Chica del Momento\u2019 for the international market. With <a class=\"more-link\" href=\"https:\/\/tvmasmagazine.com\/en\/2025\/01\/10\/globo-en-content-americas-en-miami-celebra-100-anos-de-historia-de-la-marca\/\">&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":65448,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[244,73],"tags":[],"class_list":["post-68782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos","category-telenovelas-series"],"_links":{"self":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/68782","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/comments?post=68782"}],"version-history":[{"count":4,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/68782\/revisions"}],"predecessor-version":[{"id":68790,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/68782\/revisions\/68790"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/media\/65448"}],"wp:attachment":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/media?parent=68782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/categories?post=68782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/tags?post=68782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}