{"id":68885,"date":"2025-02-11T15:54:41","date_gmt":"2025-02-11T18:54:41","guid":{"rendered":"https:\/\/tvmasmagazine.com\/?p=68885"},"modified":"2025-02-11T15:54:41","modified_gmt":"2025-02-11T18:54:41","slug":"realscreen-y-natpe-global-en-miami-apuntes-clave-de-la-fusion-de-los-dos-eventos","status":"publish","type":"post","link":"https:\/\/tvmasmagazine.com\/en\/2025\/02\/11\/realscreen-y-natpe-global-en-miami-apuntes-clave-de-la-fusion-de-los-dos-eventos\/","title":{"rendered":"Realscreen and NATPE GLOBAL in Miami. Keynotes from the merger of the two events."},"content":{"rendered":"<p><strong><span style=\"color: #ff0000;\">GLOBAL MARKET EVENTS | BUSINESS | ENTERTAINMENT<\/span><\/strong><\/p>\n<div id=\"attachment_68887\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-68887\" class=\"size-full wp-image-68887\" src=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2025\/02\/David-Eilenberg-Jason-Sarlanis.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2025\/02\/David-Eilenberg-Jason-Sarlanis.jpg 800w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2025\/02\/David-Eilenberg-Jason-Sarlanis-350x263.jpg 350w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2025\/02\/David-Eilenberg-Jason-Sarlanis-150x113.jpg 150w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2025\/02\/David-Eilenberg-Jason-Sarlanis-768x576.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><p id=\"caption-attachment-68887\" class=\"wp-caption-text\">David Eilenberg &amp; Jason Sarlanis<\/p><\/div>\n<p><span style=\"color: #000080;\"><strong>Roku Media&#8217;s David Eilenberg and WBD&#8217;s Jason Sarlanis joined the headliners at the Realscreen Summit and NATPE Global 2025 conferences in Miami and TV<span style=\"color: #ff0000;\">MAS<\/span> participated as one of the Media Partners.<\/strong><\/span><\/p>\n<p><span style=\"color: #000080;\"><strong>David Eilenberg, Chief Content Officer at Roku Media, was part of the keynote address on Wednesday, February 5, to an audience of NATPE Global and Realscreen Summit delegates.<\/strong><\/span><\/p>\n<p>Eilenberg&#8217;s conference marks the first time that a NATPE conference featured the Realscreen Summit audience, and his session outlined Roku Media&#8217;s strategic priorities for success in an ever-changing media landscape. Eilenberg shared thoughts on the evolution of Roku&#8217;s content strategy, innovative approaches to working with brands, exciting collaborations that are expanding Roku Media&#8217;s offering, and other valuable insights into entertainment media in the years ahead.<\/p>\n<p style=\"text-align: center; margin-bottom: -5px; font-size: 11px;\">Advertising<\/p>\n<p><a href=\"https:\/\/intermedya.tv\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-68547 size-full\" src=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2024\/10\/Tvmas_345x100_Loveberry_ValleyOFHearts.gif\" alt=\"\" width=\"345\" height=\"100\" \/><\/a><\/p>\n<p>The Realscreen Summit kicked off on Monday, February 3 with a keynote address by Jason Sarlanis, President of TNT, TBS, truTV, ID and HLN, Linear and Streaming at Warner Bros. Discovery. Sarlanis, who oversees programming development for some of the world\u2019s most popular networks in unscripted programming (including ID\u2019s true-crime hits streaming on Max and discovery+), shared insights into the changing landscape of unscripted programming. In his opening interview, Sarlanis discussed the challenges and opportunities facing the industry today, how to create content that generates buzz, and where he sees growth in an unpredictable marketplace.<\/p>\n<p style=\"text-align: center; margin-bottom: -5px; font-size: 11px;\">Advertising<\/p>\n<p><a href=\"https:\/\/condista.com\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-68788 size-full\" src=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2025\/01\/Condista-Banner-ad-345px-x-100px-Content-Americas.jpg\" alt=\"\" width=\"345\" height=\"100\" srcset=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2025\/01\/Condista-Banner-ad-345px-x-100px-Content-Americas.jpg 345w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2025\/01\/Condista-Banner-ad-345px-x-100px-Content-Americas-150x43.jpg 150w\" sizes=\"auto, (max-width: 345px) 100vw, 345px\" \/><\/a><\/p>\n<div id=\"attachment_68889\" style=\"width: 810px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-68889\" class=\"size-full wp-image-68889\" src=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2025\/02\/claire-macdonald-Mary-Maddever.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2025\/02\/claire-macdonald-Mary-Maddever.jpg 800w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2025\/02\/claire-macdonald-Mary-Maddever-350x263.jpg 350w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2025\/02\/claire-macdonald-Mary-Maddever-150x113.jpg 150w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2025\/02\/claire-macdonald-Mary-Maddever-768x576.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><p id=\"caption-attachment-68889\" class=\"wp-caption-text\">Claire MacDonald &amp; Mary Maddever<\/p><\/div>\n<p>Throughout the week, Real Screen Summit and NATPE Global focused the agenda on conferences and talks focused on bringing clarity to the future of media: what to expect in 2030. That insight revealed the events\u2019 signature formats, from Realscreen\u2019s 30 Minutes With Programmers series to NATPE\u2019s Streaming+. Both events featured a packed agenda with topics led by important speakers, networking events, awards and the NATPE Global Pitch Showcase, an international event of live presentations. The objective of the program is to help the development of television projects in the field of scripted programming.<\/p>\n<p>A total of five (5) projects were selected with winners who presented their projects live on stage directly to executives of networks and studios and to an audience composed of executives of television and streaming platforms on a global scale.<\/p>\n<p>The event promises to return in 2026 while preparing the market of the CEE and EMEA region, NATPE BUDAPEST in Hungary from June 23 to 26.<\/p>\n<p style=\"text-align: center; margin-bottom: -5px; font-size: 11px;\">Advertising<\/p>\n<p><a href=\"https:\/\/www.centauro.com\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-66800 size-medium\" src=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2023\/05\/unnamed-3-350x90.gif\" alt=\"\" width=\"350\" height=\"90\" srcset=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2023\/05\/unnamed-3-350x90.gif 350w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2023\/05\/unnamed-3-150x38.gif 150w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/a><\/p>\n<p>Redacci\u00f3n TVMAS<\/p>","protected":false},"excerpt":{"rendered":"<p>GLOBAL MARKET EVENTS | BUSINESS | ENTERTAINMENT Roku Media&#8217;s David Eilenberg and WBD&#8217;s Jason Sarlanis joined the headliners at the <a class=\"more-link\" href=\"https:\/\/tvmasmagazine.com\/en\/2025\/02\/11\/realscreen-y-natpe-global-en-miami-apuntes-clave-de-la-fusion-de-los-dos-eventos\/\">&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":68887,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[244,11,80,256,73,17,79,47],"tags":[],"class_list":["post-68885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos","category-negocios","category-ott","category-series","category-telenovelas-series","category-television","category-tv-abierta","category-tv-de-pagp"],"_links":{"self":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/68885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/comments?post=68885"}],"version-history":[{"count":3,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/68885\/revisions"}],"predecessor-version":[{"id":68890,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/68885\/revisions\/68890"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/media\/68887"}],"wp:attachment":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/media?parent=68885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/categories?post=68885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/tags?post=68885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}