{"id":69047,"date":"2025-04-03T15:20:51","date_gmt":"2025-04-03T18:20:51","guid":{"rendered":"https:\/\/tvmasmagazine.com\/?p=69047"},"modified":"2025-04-03T16:56:15","modified_gmt":"2025-04-03T19:56:15","slug":"kapai-refuerza-el-equipo-de-ventas-para-ofrecer-publicidad-programatica-transparente-y-orientada-a-resultados","status":"publish","type":"post","link":"https:\/\/tvmasmagazine.com\/en\/2025\/04\/03\/kapai-refuerza-el-equipo-de-ventas-para-ofrecer-publicidad-programatica-transparente-y-orientada-a-resultados\/","title":{"rendered":"KAPAI Strengthens Sales Team to Offer Transparent, Results-Driven Programmatic Advertising"},"content":{"rendered":"

APPOINTMENTS | ADVERTISING | DIGITAL ADVERTISERS<\/span><\/strong><\/p>\n

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Arnie Magana & Previn Naidu<\/p><\/div>\n

With the addition of two renowned industry executives, Arnie Magana (formerly of Hearst Media) and Previn Naidu (formerly of Taboola), the company announces the expansion of its Sales team.<\/span><\/strong><\/p>\n

These hires reinforce KPAI’s ongoing commitment to transparency, measurable performance, and guaranteed results for digital advertisers.<\/p>\n

Advertising<\/p>\n

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Arnie Magana<\/strong><\/span> joins KPAI with an extensive leadership background at renowned digital marketing firms, including AdQuire, Brkthru, and Hearst Media. He is known for scaling effective marketing partnerships and building data-driven, transparent relationships that drive client success.<\/p>\n

Previn Naidu<\/strong><\/span> joins KPAI from key roles at Health Union, Choozle, and Taboola, where he consistently exceeded clients’ key performance objectives (KPIs) through innovative strategic planning and advanced optimization in programmatic environments.<\/p>\n

\u201cToday’s digital advertisers demand greater accountability, clarity, and measurable returns,\u201d said Ivan Barguieras, CEO of KPAI<\/strong>. \u201cArnie and Previn perfectly embody our client-centric approach. Their experience and strategic intelligence will be key in helping our clients maximize their ROI and significantly reduce wasted advertising spend.\u201d<\/p>\n

Advertising<\/p>\n

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KPAI was founded in 2024 in response to the growing market need for more accountable, transparent, and efficient programmatic solutions. With a projected investment of nearly $180 billion in programmatic advertising in the U.S. by 2025 (eMarketer) and approximately 20% of digital spend lost annually due to inefficiencies and fraud (Statista), KPAI’s managed service model arrives at a key moment to address these challenges.<\/p>\n

KPAI’s offering includes:<\/strong><\/span><\/p>\n