{"id":69712,"date":"2026-02-16T00:04:58","date_gmt":"2026-02-16T03:04:58","guid":{"rendered":"https:\/\/tvmasmagazine.com\/?p=69712"},"modified":"2026-02-18T18:29:32","modified_gmt":"2026-02-18T21:29:32","slug":"madrid-refuerza-posicionamiento-internacional-en-el-european-film-market-berlinale","status":"publish","type":"post","link":"https:\/\/tvmasmagazine.com\/en\/2026\/02\/16\/madrid-refuerza-posicionamiento-internacional-en-el-european-film-market-berlinale\/","title":{"rendered":"Madrid Strengthens Its International Positioning at the European Film Market"},"content":{"rendered":"<p><strong><span style=\"color: #ff0000;\">BUSINESS | GLOBAL MARKETS | STREAMING CONTENT<\/span><\/strong><\/p>\n\n\t\t<!-- MasterSlider -->\n\t\t<div id=\"P_MS69fb7df555b11\" class=\"master-slider-parent msl ms-parent-id-157\" style=\"max-width:800px;\">\n\n\t\t\t\n\t\t\t<!-- MasterSlider Main -->\n\t\t\t<div id=\"MS69fb7df555b11\" class=\"master-slider ms-skin-default\" >\n\t\t\t\t \t\t\t\t \n\t\t\t\t<div  class=\"ms-slide\" data-delay=\"3\" data-fill-mode=\"fit\"  >\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/tvmasmagazine.com\/wp-content\/plugins\/master-slider\/public\/assets\/css\/blank.gif\" alt=\"Presentaci\u00f3n Audiovisual del Cl\u00faster Audiovisual de Madrid\" title=\"\" data-src=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/02\/Foto-Acto-Cluster-Audiovisual-de-Madrid-EFM-1.jpeg\" \/>\n\n\t\t\t\t\t<div class=\"ms-info\"><p style=\"text-align: center;\"><strong>Presentaci\u00f3n Audiovisual del Cl\u00faster Audiovisual de Madrid<\/strong><\/p><\/div>\n\n\n\t<div class=\"ms-thumb\" ><div class=\"ms-tab-context\"><div class=\"&quot;ms-tab-context&quot;\"><\/div><\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div  class=\"ms-slide\" data-delay=\"3\" data-fill-mode=\"fit\"  >\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/tvmasmagazine.com\/wp-content\/plugins\/master-slider\/public\/assets\/css\/blank.gif\" alt=\"Presentaci\u00f3n Audiovisual del Cl\u00faster Audiovisual de Madrid\" title=\"\" data-src=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/02\/Presentacion-Cluster-Audiovisual-de-Madrid-EFM26.jpeg\" \/>\n\n\t\t\t\t\t<div class=\"ms-info\"><p style=\"text-align: center;\"><strong>Presentaci\u00f3n Audiovisual del Cl\u00faster Audiovisual de Madrid<\/strong><\/p><\/div>\n\n\n\t<div class=\"ms-thumb\" ><div class=\"ms-tab-context\"><div class=\"&quot;ms-tab-context&quot;\"><\/div><\/div>\n<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t<!-- END MasterSlider Main -->\n\n\t\t\t \n\t\t<\/div>\n\t\t<!-- END MasterSlider -->\n\n\t\t<script>\n\t\t(function ( $ ) {\n\t\t\t\"use strict\";\n\n\t\t\t$(function () {\n\t\t\t\tvar masterslider_5b11 = new MasterSlider();\n\n\t\t\t\t\/\/ slider controls\n\t\t\t\tmasterslider_5b11.control('arrows'     ,{ autohide:false, overVideo:true  });\n\t\t\t\tmasterslider_5b11.control('slideinfo'  ,{ autohide:false, overVideo:true, dir:'h', align:'bottom',inset:false , margin:10   });\n\t\t\t\t\/\/ slider setup\n\t\t\t\tmasterslider_5b11.setup(\"MS69fb7df555b11\", {\n\t\t\t\t\t\twidth           : 800,\n\t\t\t\t\t\theight          : 480,\n\t\t\t\t\t\tminHeight       : 0,\n\t\t\t\t\t\tspace           : 0,\n\t\t\t\t\t\tstart           : 1,\n\t\t\t\t\t\tgrabCursor      : true,\n\t\t\t\t\t\tswipe           : true,\n\t\t\t\t\t\tmouse           : true,\n\t\t\t\t\t\tlayout          : \"boxed\",\n\t\t\t\t\t\twheel           : false,\n\t\t\t\t\t\tautoplay        : false,\n\t\t\t\t\t\tinstantStartLayers:false,\n\t\t\t\t\t\tloop            : false,\n\t\t\t\t\t\tshuffle         : false,\n\t\t\t\t\t\tpreload         : 0,\n\t\t\t\t\t\theightLimit     : true,\n\t\t\t\t\t\tautoHeight      : false,\n\t\t\t\t\t\tsmoothHeight    : true,\n\t\t\t\t\t\tendPause        : false,\n\t\t\t\t\t\toverPause       : true,\n\t\t\t\t\t\tfillMode        : \"fill\",\n\t\t\t\t\t\tcenterControls  : true,\n\t\t\t\t\t\tstartOnAppear   : false,\n\t\t\t\t\t\tlayersMode      : \"center\",\n\t\t\t\t\t\thideLayers      : false,\n\t\t\t\t\t\tfullscreenMargin: 0,\n\t\t\t\t\t\tspeed           : 20,\n\t\t\t\t\t\tdir             : \"h\",\n\t\t\t\t\t\tparallaxMode    : 'swipe',\n\t\t\t\t\t\tview            : \"basic\"\n\t\t\t\t});\n\n\t\t\t\t\n\t\t\t\twindow.masterslider_instances = window.masterslider_instances || [];\n\t\t\t\twindow.masterslider_instances.push( masterslider_5b11 );\n\t\t\t });\n\n\t\t})(jQuery);\n\t\t<\/script>\n\n\n<p><span style=\"color: #000080;\"><strong>The Madrid delegation is rolling out an intensive slate of industry activity in Berlin under the <em>Madrid Make it Possible<\/em> umbrella brand, bringing together the joint efforts of the Cl\u00faster Audiovisual de Madrid, Film Madrid Region and Madrid Film Office to consolidate the sector\u2019s international reach and strengthen strategic alliances across the European marketplace.<\/strong><\/span><\/p>\n\n\t\t<!-- MasterSlider -->\n\t\t<div id=\"P_MS69fb7df5564ef\" class=\"master-slider-parent msl ms-parent-id-156\" style=\"max-width:800px;\">\n\n\t\t\t\n\t\t\t<!-- MasterSlider Main -->\n\t\t\t<div id=\"MS69fb7df5564ef\" class=\"master-slider ms-skin-default\" >\n\t\t\t\t \t\t\t\t \n\t\t\t\t<div  class=\"ms-slide\" data-delay=\"3\" data-fill-mode=\"fit\"  >\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/tvmasmagazine.com\/wp-content\/plugins\/master-slider\/public\/assets\/css\/blank.gif\" alt=\"\" title=\"\" data-src=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/02\/TERESA-AZCONA-foto-Variety-.webp\" \/>\n\n\t\t\t\t\t<div class=\"ms-info\"><p style=\"text-align: center;\"><strong>TERESA AZCONA<\/strong><\/p><\/div>\n\n\n\t<div class=\"ms-thumb\" ><div class=\"ms-tab-context\"><div class=\"&quot;ms-tab-context&quot;\"><\/div><\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div  class=\"ms-slide\" data-delay=\"3\" data-fill-mode=\"fit\"  >\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/tvmasmagazine.com\/wp-content\/plugins\/master-slider\/public\/assets\/css\/blank.gif\" alt=\"LUIS LLORET Foto de CARTOON\" title=\"\" data-src=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/02\/LUIS-LLORET-Foto-de-CARTOON-OK-.jpg\" \/>\n\n\t\t\t\t\t<div class=\"ms-info\"><p style=\"text-align: center;\"><strong>LUIS LLORET<\/strong><\/p><\/div>\n\n\n\t<div class=\"ms-thumb\" ><div class=\"ms-tab-context\"><div class=\"&quot;ms-tab-context&quot;\"><\/div><\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div  class=\"ms-slide\" data-delay=\"3\" data-fill-mode=\"fit\"  >\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/tvmasmagazine.com\/wp-content\/plugins\/master-slider\/public\/assets\/css\/blank.gif\" alt=\"MARIA PRADA GIMENO Foto Linkedin\" title=\"\" data-src=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/02\/MARIA-PRADA-GIMENO-Foto-Linkedin.png\" \/>\n\n\t\t\t\t\t<div class=\"ms-info\"><p style=\"text-align: Center;\"><strong>MARIA PRADA GIMENO<\/strong><\/p><\/div>\n\n\n\t<div class=\"ms-thumb\" ><div class=\"ms-tab-context\"><div class=\"&quot;ms-tab-context&quot;\"><\/div><\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div  class=\"ms-slide\" data-delay=\"3\" data-fill-mode=\"fit\"  >\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/tvmasmagazine.com\/wp-content\/plugins\/master-slider\/public\/assets\/css\/blank.gif\" alt=\"VICTOR AERTSEN Foto Linkedin\" title=\"\" data-src=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/02\/VICTOR-AERTSEN-Foto-Linkedin.png\" \/>\n\n\t\t\t\t\t<div class=\"ms-info\"><p style=\"text-align:center\"><strong>VICTOR AERTSEN<\/strong><\/p><\/div>\n\n\n\t<div class=\"ms-thumb\" ><div class=\"ms-tab-context\"><div class=\"&quot;ms-tab-context&quot;\"><\/div><\/div>\n<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t<!-- END MasterSlider Main -->\n\n\t\t\t \n\t\t<\/div>\n\t\t<!-- END MasterSlider -->\n\n\t\t<script>\n\t\t(function ( $ ) {\n\t\t\t\"use strict\";\n\n\t\t\t$(function () {\n\t\t\t\tvar masterslider_64ef = new MasterSlider();\n\n\t\t\t\t\/\/ slider controls\n\t\t\t\tmasterslider_64ef.control('arrows'     ,{ autohide:false, overVideo:true  });\n\t\t\t\tmasterslider_64ef.control('slideinfo'  ,{ autohide:false, overVideo:true, dir:'h', align:'bottom',inset:false , margin:10   });\n\t\t\t\t\/\/ slider setup\n\t\t\t\tmasterslider_64ef.setup(\"MS69fb7df5564ef\", {\n\t\t\t\t\t\twidth           : 800,\n\t\t\t\t\t\theight          : 480,\n\t\t\t\t\t\tminHeight       : 0,\n\t\t\t\t\t\tspace           : 0,\n\t\t\t\t\t\tstart           : 1,\n\t\t\t\t\t\tgrabCursor      : true,\n\t\t\t\t\t\tswipe           : true,\n\t\t\t\t\t\tmouse           : true,\n\t\t\t\t\t\tlayout          : \"boxed\",\n\t\t\t\t\t\twheel           : false,\n\t\t\t\t\t\tautoplay        : false,\n\t\t\t\t\t\tinstantStartLayers:false,\n\t\t\t\t\t\tloop            : false,\n\t\t\t\t\t\tshuffle         : false,\n\t\t\t\t\t\tpreload         : 0,\n\t\t\t\t\t\theightLimit     : true,\n\t\t\t\t\t\tautoHeight      : false,\n\t\t\t\t\t\tsmoothHeight    : true,\n\t\t\t\t\t\tendPause        : false,\n\t\t\t\t\t\toverPause       : true,\n\t\t\t\t\t\tfillMode        : \"fill\",\n\t\t\t\t\t\tcenterControls  : true,\n\t\t\t\t\t\tstartOnAppear   : false,\n\t\t\t\t\t\tlayersMode      : \"center\",\n\t\t\t\t\t\thideLayers      : false,\n\t\t\t\t\t\tfullscreenMargin: 0,\n\t\t\t\t\t\tspeed           : 20,\n\t\t\t\t\t\tdir             : \"h\",\n\t\t\t\t\t\tparallaxMode    : 'swipe',\n\t\t\t\t\t\tview            : \"basic\"\n\t\t\t\t});\n\n\t\t\t\t\n\t\t\t\twindow.masterslider_instances = window.masterslider_instances || [];\n\t\t\t\twindow.masterslider_instances.push( masterslider_64ef );\n\t\t\t });\n\n\t\t})(jQuery);\n\t\t<\/script>\n\n\n<p><span style=\"color: #000080;\"><strong>The event, brought together producers, sales agents, distributors, buyers and international industry stakeholders from Germany, Belgium, Brazil, Canada, Denmark, Spain, the United States, Finland, France, Ireland, Italy, Latvia, Mexico, Norway, the Netherlands, the United Kingdom and Uruguay.<\/strong><\/span><\/p>\n<p style=\"text-align: center; font-size: 11px;\">Advertising<br \/>\n<a href=\"https:\/\/andinalink.com\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-69439 size-full\" src=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2025\/10\/Banner-TVMas-345-x-100-px.png\" alt=\"\" width=\"345\" height=\"100\" srcset=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2025\/10\/Banner-TVMas-345-x-100-px.png 345w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2025\/10\/Banner-TVMas-345-x-100-px-150x43.png 150w\" sizes=\"auto, (max-width: 345px) 100vw, 345px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/clusteraudiovisualmadrid.es\/\"><strong>Cl\u00faster Audiovisual de Madrid<\/strong><\/a>, in collaboration with <a href=\"https:\/\/madridfilmoffice.com\/\"><strong>Madrid Film Office<\/strong><\/a> and <a href=\"https:\/\/www.madrid.org\/filmmadrid\/\"><strong>Film Madrid Region<\/strong><\/a><strong>,<\/strong> hosted a professional industry gathering this Saturday within the framework of the <strong>European Film Market<\/strong> (EFM), held in parallel with the Berlinale.<\/p>\n<p>The event, staged at the Wandelbar space of the Marriott Hotel, brought together producers, sales agents, distributors, buyers and international industry stakeholders from Germany, Belgium, Brazil, Canada, Denmark, Spain, the United States, Finland, France, Ireland, Italy, Latvia, Mexico, Norway, the Netherlands, the United Kingdom and Uruguay.<\/p>\n<p><strong>Teresa Azcona,<\/strong> Managing Director of the Cl\u00faster Audiovisual de Madrid, outlined the organization\u2019s strategic roadmap and key objectives before an audience of member companies and several Board representatives, who endorsed the initiative and underscored the collective commitment to strengthening, scaling and internationalizing Madrid\u2019s audiovisual ecosystem.<\/p>\n<p>Institutional backing from the regional and city governments was also highlighted, with participation from representatives of Film Madrid Region \u2014 the audiovisual office of the Community of Madrid \u2014 and Madrid Film Office \u2014 the audiovisual office of the Madrid City Council \u2014 who detailed the public support mechanisms available to the sector and reaffirmed their commitment to fostering industry growth across both the region and the city.<\/p>\n<p style=\"text-align: center; font-size: 11px;\">Advertising<a href=\"https:\/\/intermedya.tv\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-69438 size-full\" src=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2025\/10\/tvmas_345x100_Halef-EsrafRuya.gif\" alt=\"\" width=\"345\" height=\"100\" \/><\/a><\/p>\n<p>During the session, Cluster members also took the floor, including <strong>Rafael Alberola<\/strong>, Head of ECAM Industria, who spotlighted ECAM Forum, the international co-production platform championing emerging talent and spearheaded by the Madrid Film School.<\/p>\n<p>The Cluster\u2019s Internationalization Committee was likewise represented by <a href=\"https:\/\/iberseriesplatinoindustria.com\/\"><strong>Iberseries &amp; Platino Industria<\/strong><\/a>. <strong>Samuel Castro<\/strong>, co-director of this flagship international gathering for the Ibero-American audiovisual industry, announced that its sixth edition will take place from <strong>29 September to 2 October 2026 at <\/strong><strong>Matadero Madrid<\/strong>, once again convening leading professionals across development, production, financing and distribution of Spanish- and Portuguese-language film and series content.<\/p>\n<p>Now firmly established as the leading international business platform for audiovisual content in these languages, Iberseries &amp; Platino Industria has become a strategic hub for producers, distributors, buyers and streaming platforms from Ibero-America and Europe.<\/p>\n<p><a href=\"https:\/\/iberseriesplatinoindustria.com\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-69713 size-full\" src=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/02\/aaaa.jpg\" alt=\"\" width=\"727\" height=\"157\" srcset=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/02\/aaaa.jpg 727w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/02\/aaaa-350x76.jpg 350w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/02\/aaaa-150x32.jpg 150w\" sizes=\"auto, (max-width: 727px) 100vw, 727px\" \/><\/a><\/p>\n<p>The Madrid delegation at EFM is operating under the umbrella brand <em>Madrid Make it Possible<\/em>, aligning the joint action of Film Madrid Region, Madrid Film Office and the Cl\u00faster Audiovisual de Madrid with the aim of reinforcing the region\u2019s positioning as a strategic production hub within the global audiovisual landscape.<\/p>\n<p>Cluster member companies are also maintaining a strong presence across both the market and the Berlinale\u2019s parallel programming, actively showcasing Madrid-linked talent, production capacity and industry know-how on the international stage.<\/p>\n<p style=\"text-align: center; font-size: 11px;\">Advertising<a href=\"https:\/\/www.france24.com\/es\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-66805 size-full\" src=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2023\/05\/unnamed-1-1.jpg\" alt=\"\" width=\"345\" height=\"100\" srcset=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2023\/05\/unnamed-1-1.jpg 345w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2023\/05\/unnamed-1-1-150x43.jpg 150w\" sizes=\"auto, (max-width: 345px) 100vw, 345px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/universalcinergia.net\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-69449 size-full\" src=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2025\/10\/banner345X100TVMas.jpg\" alt=\"\" width=\"345\" height=\"100\" srcset=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2025\/10\/banner345X100TVMas.jpg 345w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2025\/10\/banner345X100TVMas-150x43.jpg 150w\" sizes=\"auto, (max-width: 345px) 100vw, 345px\" \/><\/a><\/p>\n<p>Redacci\u00f3n TVMAS<\/p>","protected":false},"excerpt":{"rendered":"<p>BUSINESS | GLOBAL MARKETS | STREAMING CONTENT The Madrid delegation is rolling out an intensive slate of industry activity in <a class=\"more-link\" href=\"https:\/\/tvmasmagazine.com\/en\/2026\/02\/16\/madrid-refuerza-posicionamiento-internacional-en-el-european-film-market-berlinale\/\">&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":69726,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,256,73,17,79,47],"tags":[],"class_list":["post-69712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ott","category-series","category-telenovelas-series","category-television","category-tv-abierta","category-tv-de-pagp"],"_links":{"self":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/69712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/comments?post=69712"}],"version-history":[{"count":9,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/69712\/revisions"}],"predecessor-version":[{"id":69728,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/69712\/revisions\/69728"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/media\/69726"}],"wp:attachment":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/media?parent=69712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/categories?post=69712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/tags?post=69712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}