{"id":69883,"date":"2026-03-24T06:52:13","date_gmt":"2026-03-24T09:52:13","guid":{"rendered":"https:\/\/tvmasmagazine.com\/?p=69883"},"modified":"2026-03-24T07:23:46","modified_gmt":"2026-03-24T10:23:46","slug":"sky-integra-disney-hbo-max-y-netflix-en-una-unica-suscripcion","status":"publish","type":"post","link":"https:\/\/tvmasmagazine.com\/en\/2026\/03\/24\/sky-integra-disney-hbo-max-y-netflix-en-una-unica-suscripcion\/","title":{"rendered":"Sky Integrates Disney+, HBO Max, and Netflix into a Single Subscription"},"content":{"rendered":"

STREAMING | ALIANZAS | CONTENIDOS | ENTRETENIMIENTO<\/span><\/strong><\/p>\n

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DISNEY+ – SKY<\/p><\/div>\n

Advertising<\/p>\n

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By consolidating these global streaming giants, Sky offers significant value to consumers while competing for audiences amidst market fragmentation and subscriber losses.<\/strong><\/span><\/p>\n

Sky has officially integrated Disney+ into its core TV subscription, allowing millions of customers across Europe to access the streaming service at no additional cost and reinforcing its strategy of consolidating premium content into a single package.<\/p>\n

Eligible customers enjoy the “Disney+ Standard with Ads” plan at no extra charge and can upgrade to ad-free versions by paying the price difference. This initiative is part of a broader offering called “Ultimate TV,” which aims to integrate premium streaming apps\u2014valued at over \u00a320, including Netflix, HBO Max, and Hayu\u2014into a single, unified experience for both billing and viewing.<\/p>\n

It involves a technical integration strategy powered by Sky OS, which allows Disney+ content to appear natively in the “Continue Watching” section and respond to system-level voice commands. To further bridge the gap between traditional television and streaming, Sky is launching an exclusive linear channel\u2014”Disney+ Cinema”\u2014for subscribers of its movie package, offering a curated selection of major blockbusters.<\/p>\n

By consolidating these streaming giants, Sky competes by offering high value to consumers, while simultaneously bolstering its defenses against market fragmentation and subscriber churn, according to a press release sent to the media.<\/p>\n

Advertising<\/p>\n

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Redacci\u00f3n TVMAS<\/p>","protected":false},"excerpt":{"rendered":"

STREAMING | ALIANZAS | CONTENIDOS | ENTRETENIMIENTO Advertising By consolidating these global streaming giants, Sky offers significant value to consumers …<\/a><\/p>\n","protected":false},"author":1,"featured_media":69885,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,17,47],"tags":[],"class_list":["post-69883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ott","category-television","category-tv-de-pagp"],"_links":{"self":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/69883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/comments?post=69883"}],"version-history":[{"count":2,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/69883\/revisions"}],"predecessor-version":[{"id":69903,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/69883\/revisions\/69903"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/media\/69885"}],"wp:attachment":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/media?parent=69883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/categories?post=69883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/tags?post=69883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}