{"id":69928,"date":"2026-04-03T14:40:40","date_gmt":"2026-04-03T17:40:40","guid":{"rendered":"https:\/\/tvmasmagazine.com\/?p=69928"},"modified":"2026-04-03T14:40:40","modified_gmt":"2026-04-03T17:40:40","slug":"poderosa-alianza-entre-alcon-media-group-y-parrot-analytics","status":"publish","type":"post","link":"https:\/\/tvmasmagazine.com\/en\/2026\/04\/03\/poderosa-alianza-entre-alcon-media-group-y-parrot-analytics\/","title":{"rendered":"Powerful Alliance Between Alcon Media Group and Parrot Analytics"},"content":{"rendered":"

ALLIANCES | BUSINESS | MEASUREMENTS | RATINGS | ENTERTAINMENT<\/strong><\/span><\/p>\n

\"\"

Andrew Kosove<\/p><\/div>\n

\"\"

Wared Seger<\/p><\/div>\n

They will drive a next-generation intellectual property strategy.<\/strong><\/span><\/p>\n

This collaboration is data-driven, designed to maximize the value of a combined library that includes Alcon\u2019s proprietary titles\u2014such as *Blade Runner 2049*, *The Blind Side*, and *The Expanse*\u2014as well as recently acquired global franchises: *The Matrix* and *Mad Max*.<\/strong><\/span><\/p>\n

The powerful companies announced a strategic partnership to integrate Parrot Analytics\u2019 industry-leading global, cross-platform entertainment analytics and content valuation into Alcon\u2019s decision-making across film, television, interactive and publishing. The collaboration provides a unified, global view of audience demand and independent valuation to prioritize development, inform go-to-market plans, and unlock long-term potential across Alcon\u2019s library.<\/p>\n

Following Alcon\u2019s acquisition of the Village Roadshow Entertainment Group film library – adding 108 feature titles – the company is broadening its focus from individual productions to the careful stewardship and monetization of a larger library of existing work. Together with Parrot Analytics, Alcon will identify latent demand, assess franchise viability, and determine optimal timing and format by market around existing titles so timeless stories can reach new audiences thoughtfully and effectively.<\/p>\n

\u201cOur founding principle has always been to be creatively led and to support artists with a disciplined, business-first approach,\u201d said Broderick Johnson and Andrew Kosove, Co-CEOs of Alcon Media Group.<\/strong> \u201cAs our library has grown, so has the complexity and opportunity. Partnering with Parrot Analytics gives us a rigorous global view of audience demand and independent, title-level valuation to manage the portfolio with precision and continue delivering high-quality entertainment.\u201d<\/p>\n

Under the collaboration, Alcon will use Parrot Analytics\u2019 TV, Movie, and Talent Demand products – together with Audience Demographics and Audience Sentiment – and apply Content Valuation and custom engagements to turn insights into action across its multi-vertical operations. The aim is a common decision language that aligns creative investments with evidence from global entertainment analytics data, from development through release and beyond.<\/p>\n

\u201cGlobal content valuation is the new standard for modern studios, streamers and content makers worldwide to maximize content investment returns. At this scale, you need an operating system for developing, valuing and monetizing IP. Our end-to-end entertainment analytics suite transforms content from every stage into a measurable, comparable and investable asset class – without compromising creative ambition – to maximize capital returns for all stakeholders involved,\u201d said Wared Seger, CEO of Parrot Analytics. <\/strong><\/p>\n

The partnership will initially concentrate on two workstreams designed to convert analytics into everyday levers for Alcon\u2019s creative and commercial teams:<\/p>\n