{"id":70300,"date":"2026-06-29T15:43:48","date_gmt":"2026-06-29T18:43:48","guid":{"rendered":"https:\/\/tvmasmagazine.com\/?p=70300"},"modified":"2026-06-29T15:43:48","modified_gmt":"2026-06-29T18:43:48","slug":"argentina-entre-los-tres-mercados-con-mas-fans-del-mundial-2026","status":"publish","type":"post","link":"https:\/\/tvmasmagazine.com\/en\/2026\/06\/29\/argentina-entre-los-tres-mercados-con-mas-fans-del-mundial-2026\/","title":{"rendered":"ARGENTINA. Among the top three markets for 2026 World Cup fans"},"content":{"rendered":"<p><span style=\"color: #ff0000;\"><strong>Sports | World Cup | Global Audiences | Analysis\u00a0<\/strong><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-70301\" src=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/06\/acdb2d87a95e948ecdff74e1f167cf9c.png\" alt=\"\" width=\"676\" height=\"386\" srcset=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/06\/acdb2d87a95e948ecdff74e1f167cf9c.png 676w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/06\/acdb2d87a95e948ecdff74e1f167cf9c-350x200.png 350w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/06\/acdb2d87a95e948ecdff74e1f167cf9c-150x86.png 150w\" sizes=\"auto, (max-width: 676px) 100vw, 676px\" \/><\/p>\n<ul>\n<li><span style=\"font-weight: 400; color: #3366ff;\">IBOPE analyzes World Cup fans across 36 countries, presenting data on interest levels, gender, socioeconomic status, interests, and spending plans.<\/span><\/li>\n<li><span style=\"font-weight: 400; color: #3366ff;\">The three markets with the highest number of fans are South Africa (44%), Brazil (44%), and Argentina (42%). This serves as a key indicator for channels, creatives, producers, and advertising and marketing agencies.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center; font-size: 11px;\">Advertising<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-70036\" src=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/05\/TVMAS_Haunted-Mansion_banner-web-345x100-1.gif\" alt=\"\" width=\"345\" height=\"100\" \/><\/p>\n<p><span style=\"font-weight: 400;\">IBOPE released a report profiling World Cup fans and the characteristics of this audience. The analysis, based on the TGI Global Quick View 2026, offers a harmonized view of connected consumers across 36 countries. The study gathers data on interest levels in the World Cup across various markets, the socioeconomic profile of tournament followers, their primary interests, and their spending plans for the next 12 months.<\/span><\/p>\n<p><span style=\"color: #ff0000;\"><b>KEY FINDINGS<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Argentina ranks among the top three markets with the highest proportion of World Cup fans. Globally, 24% of connected adults say they follow the World Cup.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">In Argentina, interest reaches 42% of connected adults.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">The three markets with the highest proportion of fans are: South Africa (44%), Brazil (44%), and Argentina (42%).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">At the other end of the spectrum are the United States (10%), Japan (7%), and Taiwan (6%). The report notes that Brazil and Argentina possess a significant football heritage, while South Africa recently hosted the World Cup. Although the United States is a host nation, it shows low interest in the World Cup, recording one of the lowest interest levels among the 36 countries surveyed. 10% of connected adults in the United States say they follow the World Cup; in comparison, Argentina records 42%\u2014more than four times the level of interest seen in the United States.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The report indicates that, although the tournament will largely take place on U.S. soil, this has not translated into a high level of engagement with the competition. Interest in the World Cup shows slight variations compared to 2022<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Globally, interest in the World Cup shifted from 25% in 2022 to 24% in 2026.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Among men, it went from 32% to 31%.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Among women, it went from 18% to 17%.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Among young people aged 16 to 24, it went from 22% to 20%.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">In the highest socioeconomic segment, interest rose from 41% to 42%.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center; font-size: 11px;\">Advertising<a href=\"https:\/\/mitelefe.com\/telefe-studios\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-70112 size-full\" src=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/05\/TVMAS_BANNER-345X100-01.gif\" alt=\"\" width=\"345\" height=\"100\" \/><\/a><\/p>\n<p><span style=\"color: #ff0000;\"><b>Brazil, Argentina, and South Africa lead in female interest in the World Cup<\/b><\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Globally, 31% of connected men follow the World Cup. Among connected women, the global average is 17%. The markets with the highest proportion of female World Cup fans are:<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u25cb<\/span> <span style=\"font-weight: 400;\">Brazil: 35%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25cb<\/span> <span style=\"font-weight: 400;\">Argentina: 34%<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25cb<\/span> <span style=\"font-weight: 400;\">South Africa: 33%<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">In Argentina, the proportion of women following the World Cup is higher than the global male average of 31%.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #ff0000;\"><b>Female interest grew in some markets compared to the previous tournament<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">The report compares the evolution of female interest in the World Cup between 2022 and 2026 across several countries. The cases cited are:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25cb<\/span> <span style=\"font-weight: 400;\">Brazil: rose from 35% in 2022 to 42% in 2026.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25cb<\/span> <span style=\"font-weight: 400;\">Denmark: rose from 18% to 25%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25cb<\/span> <span style=\"font-weight: 400;\">Sweden: rose from 23% to 31%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u25cb<\/span> <span style=\"font-weight: 400;\">Belgium: fell from 21% to 18%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The report notes that all these countries, with the exception of Belgium, participated in the most recent Women&#8217;s World Cup. Furthermore, <\/span><b>TGI <\/b><span style=\"font-weight: 400;\">data show that female followers of the Women&#8217;s World Cup are three times more likely to follow the men&#8217;s World Cup than the average adult with internet access. Argentina is among the markets with the highest proportion of female World Cup fans in 2026.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The proportion of fans from high socioeconomic backgrounds (SEC) increased in some countries. The report shows changes in the share of World Cup fans belonging to SEC 1 across certain markets. In Indonesia, the proportion rose from 18% in 2022 to 24% in 2026. In Great Britain, it went from 6% to 12%. In South Africa, it increased from 12% to 15%.<\/span><\/p>\n<p><span style=\"color: #ff0000;\"><b>Technology, finance, and the automotive sector appear among fans&#8217; top interests. Among World Cup fans, 58% express an interest in technology.<\/b><\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Among all connected adults, interest in technology stands at 38%.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">47% of World Cup fans are interested in finance and the economy, compared to 31% of all connected adults.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">29% of World Cup fans show interest in the automotive sector, compared to 19% of all connected adults.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center; font-size: 11px;\">Advertising<a href=\"https:\/\/intermedya.tv\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-69438 size-full\" src=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2025\/10\/tvmas_345x100_Halef-EsrafRuya.gif\" alt=\"\" width=\"345\" height=\"100\" \/><\/a><\/p>\n<p><strong><span style=\"color: #ff0000;\">Female World Cup fans have distinct interests.<\/span><\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Among female World Cup fans, 73% show interest in food, compared to 53% of male fans.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">66% of female fans are interested in music, compared to 55% of male fans.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">66% are interested in fashion and beauty, compared to 24% of male fans.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">64% are interested in health and fitness, compared to 48% of male fans.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">62% are interested in travel and vacations, compared to 49% of male fans.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">In Argentina, the report shows that 34% of connected women follow the World Cup\u2014one of the highest proportions among the markets surveyed.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #ff0000;\"><b>Fans are aged 16 to 24<\/b><\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Almost 20% of World Cup fans are aged 16 to 24.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Among World Cup fans aged 16 to 24, 50% show an interest in video games, compared to 39% of all World Cup fans.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">51% of young fans are interested in education, compared to 41% of all fans.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">62% of young fans are interested in music, compared to 59% of all fans.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #ff0000;\"><b>World Cup fans show a higher likelihood of spending in the next 12 months<\/b><\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">43% of World Cup fans plan to spend money on overseas vacations, compared to 31% of all connected adults.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">33% plan to renovate or expand their homes, compared to 26% of all connected adults.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">30% plan to buy a new car, compared to 24%.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">29% plan to invest in funds, stocks, and shares, compared to 22%.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #ff0000;\"><b>Spending plans for overseas travel vary by market<\/b><\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">The report analyzes spending intentions for overseas vacations among World Cup fans.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">In Japan, 15% of World Cup fans plan to spend on overseas vacations in the next 12 months.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">In Singapore, the figure rises to two-thirds.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">In Taiwan, it reaches 75%.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The Ibope report shows significant differences among World Cup fans based on market, gender, age, socioeconomic status, interests, and spending plans. Globally, 24% of connected adults say they follow the tournament. In Argentina, that proportion rises to 42%, placing the country among the top three markets with the highest interest in the World Cup, alongside South Africa and Brazil. The study also highlights that Argentina is among the countries with the highest proportion of female World Cup fans: 34% of connected women in the country say they follow the competition a figure higher than the global average for men.<\/span><\/p>\n<p style=\"text-align: center; font-size: 11px;\">Advertising<a href=\"https:\/\/lesdub.com\/es\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-68824 size-full\" src=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2025\/01\/LES-COMPANY-345-x-100-.png\" alt=\"\" width=\"354\" height=\"100\" srcset=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2025\/01\/LES-COMPANY-345-x-100-.png 354w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2025\/01\/LES-COMPANY-345-x-100--350x99.png 350w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2025\/01\/LES-COMPANY-345-x-100--150x42.png 150w\" sizes=\"auto, (max-width: 354px) 100vw, 354px\" \/><\/a><\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Sports | World Cup | Global Audiences | Analysis\u00a0 IBOPE analyzes World Cup fans across 36 countries, presenting data on <a class=\"more-link\" href=\"https:\/\/tvmasmagazine.com\/en\/2026\/06\/29\/argentina-entre-los-tres-mercados-con-mas-fans-del-mundial-2026\/\">&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":70301,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,17,79,47],"tags":[],"class_list":["post-70300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ott","category-television","category-tv-abierta","category-tv-de-pagp"],"_links":{"self":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/70300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/comments?post=70300"}],"version-history":[{"count":2,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/70300\/revisions"}],"predecessor-version":[{"id":70326,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/70300\/revisions\/70326"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/media\/70301"}],"wp:attachment":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/media?parent=70300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/categories?post=70300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/tags?post=70300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}