{"id":70391,"date":"2026-07-09T20:18:33","date_gmt":"2026-07-09T23:18:33","guid":{"rendered":"https:\/\/tvmasmagazine.com\/?p=70391"},"modified":"2026-07-09T20:18:33","modified_gmt":"2026-07-09T23:18:33","slug":"zoo-55-nombra-a-diane-glynn-vicepresidenta-senior-svp-de-video-en-redes-sociales","status":"publish","type":"post","link":"https:\/\/tvmasmagazine.com\/en\/2026\/07\/09\/zoo-55-nombra-a-diane-glynn-vicepresidenta-senior-svp-de-video-en-redes-sociales\/","title":{"rendered":"ZOO 55 APPOINTS DIANE GLYNN AS SVP SOCIAL VIDEO"},"content":{"rendered":"<p><span style=\"color: #ff0000;\"><strong>Appointments | Content | Streaming | Social Media<\/strong><\/span><\/p>\n<div id=\"attachment_70392\" style=\"width: 764px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-70392\" class=\"wp-image-70392 size-large\" src=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/07\/Diane-Glynn-Headshot-June-2025-794x1024.png\" alt=\"\" width=\"754\" height=\"972\" srcset=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/07\/Diane-Glynn-Headshot-June-2025-794x1024.png 794w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/07\/Diane-Glynn-Headshot-June-2025-272x350.png 272w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/07\/Diane-Glynn-Headshot-June-2025-116x150.png 116w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/07\/Diane-Glynn-Headshot-June-2025-768x990.png 768w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/07\/Diane-Glynn-Headshot-June-2025-1192x1536.png 1192w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/07\/Diane-Glynn-Headshot-June-2025.png 1294w\" sizes=\"auto, (max-width: 754px) 100vw, 754px\" \/><p id=\"caption-attachment-70392\" class=\"wp-caption-text\">Diane Glynn. Foto: Cortes\u00eda.<\/p><\/div>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #0000ff;\">Her role will focus on maximising existing channel performance and delivering new channels and revenue streams across all platforms, with a focus on YouTube. Diane will also support the delivery of ITV network\u2019s YouTube portfolio.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Zoo 55, part of ITV Studios, announces the appointment of a new SVP Social Video, <strong>Diane Glynn<\/strong>, an award-winning social media and digital transformation leader. She joins the business from <strong>Channel 4<\/strong> where she was Head of Social, having led the broadcaster&#8217;s social strategy and YouTube expansion. The new and pivotal role will drive significant revenue growth across <strong>ITV Studios<\/strong> 100,000+ hour library of formats and non-scripted\/scripted IP.<\/span><\/p>\n<p style=\"text-align: center; font-size: 11px;\">Advertising<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-70036\" src=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/05\/TVMAS_Haunted-Mansion_banner-web-345x100-1.gif\" alt=\"\" width=\"345\" height=\"100\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As SVP Social Video, Diane joins the ITV Studios digital label\u2019s senior leadership team, taking responsibility for shaping and executing the strategic vision for content monetization across all social video platforms, including YouTube, Facebook, TikTok, Snapchat and other emerging platforms.<\/span><\/p>\n<div id=\"attachment_70394\" style=\"width: 360px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-70394\" class=\"wp-image-70394 size-medium\" src=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/07\/GRAHAM-HAIGH-COO-ITV-STUDIOS-350x350.jpg\" alt=\"\" width=\"350\" height=\"350\" srcset=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/07\/GRAHAM-HAIGH-COO-ITV-STUDIOS-350x350.jpg 350w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/07\/GRAHAM-HAIGH-COO-ITV-STUDIOS-150x150.jpg 150w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/07\/GRAHAM-HAIGH-COO-ITV-STUDIOS.jpg 500w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><p id=\"caption-attachment-70394\" class=\"wp-caption-text\">Graham Haigh.<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Reporting to the Managing Director of Zoo 55, <\/span><strong>Martin Trick<\/strong><span style=\"font-weight: 400;\"><strong>ey<\/strong> and working closely with COO, <\/span><strong>Graham Haigh<\/strong><span style=\"font-weight: 400;\">, the role will focus on maximizing existing channel performance and delivering new channels and revenue streams across all platforms, with a focus on YouTube.\u00a0 <\/span><span style=\"font-weight: 400;\">Diane will also support the delivery of ITV network\u2019s YouTube portfolio.<\/span><\/p>\n<div id=\"attachment_70393\" style=\"width: 360px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-70393\" class=\"wp-image-70393 size-medium\" src=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/07\/MARTIN-TRICKEY-350x350.jpg\" alt=\"\" width=\"350\" height=\"350\" srcset=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/07\/MARTIN-TRICKEY-350x350.jpg 350w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/07\/MARTIN-TRICKEY-150x150.jpg 150w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/07\/MARTIN-TRICKEY.jpg 432w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><p id=\"caption-attachment-70393\" class=\"wp-caption-text\">Martin Trickey.<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Martin Trickey, said \u201cWe are so excited for Diane to be joining Zoo 55. She did an incredible job in her previous roles and her experience and passion will be invaluable as we continue to grow.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Diane Glynn:\u00a0 \u201cI\u2019m delighted to be joining Zoo 55. The opportunity to drive audience growth, brand value and commercial returns from ITV&#8217;s world-class IP is incredibly exciting, and I look forward to helping shape the next chapter for the business\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Diane is a multi-award-winning digital media executive with a proven track record of driving audience growth, commercial innovation and organizational transformation across some of the UK&#8217;s leading broadcasters and media businesses.<\/span><\/p>\n<p style=\"text-align: center; font-size: 11px;\">Advertising<a href=\"https:\/\/intermedya.tv\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-69438 size-full\" src=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2025\/10\/tvmas_345x100_Halef-EsrafRuya.gif\" alt=\"\" width=\"345\" height=\"100\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Most recently as part of 4Studio\u2019s SLT<\/strong> Diane played a pivotal role in building Channel 4\u2019s social division from the ground up. She led the development of a multi-platform growth strategy that transformed how Channel 4 reaches and engages digital audiences, delivering tens of millions of pounds in new revenue streams through digital initiatives. Under her leadership, Channel 4 doubled its YouTube channel portfolio and significantly increased platform revenues in less than a year. Diane championed a pioneering long-form digital strategy, launched award-winning digital-first content, and delivered a number of industry firsts, including becoming the first UK Public Service Broadcaster on TikTok and Spotify.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prior to her tenure at Channel 4, Diane held leadership positions including Head of Content Partnerships at ITV, Head of Content at Comic Relief, and Executive Producer for the BBC\u2019s The Voice UK Digital. Her career also includes agency experience, having led strategic content initiatives for major clients at Publicis and GroupM, where she honed her expertise in shaping content that cuts through across TV, digital, social and mobile platforms.<\/span><\/p>\n<p style=\"text-align: center; font-size: 11px;\">Advertising<a href=\"https:\/\/www.mipcancun.com\/?utm_source=tvmas&amp;utm_medium=banner_web&amp;utm_campaign=mip_cancun_2026_std\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-69707 size-full\" src=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/02\/345-\u00d7-100_2026mipcancun.jpg\" alt=\"\" width=\"345\" height=\"100\" srcset=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/02\/345-\u00d7-100_2026mipcancun.jpg 345w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/02\/345-\u00d7-100_2026mipcancun-150x43.jpg 150w\" sizes=\"auto, (max-width: 345px) 100vw, 345px\" \/><\/a><\/p>\n<p style=\"text-align: center; font-size: 11px;\">Advertising<a href=\"https:\/\/www.france24.com\/es\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-66805 size-full\" src=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2023\/05\/unnamed-1-1.jpg\" alt=\"\" width=\"345\" height=\"100\" srcset=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2023\/05\/unnamed-1-1.jpg 345w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2023\/05\/unnamed-1-1-150x43.jpg 150w\" sizes=\"auto, (max-width: 345px) 100vw, 345px\" \/><\/a><\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Appointments | Content | Streaming | Social Media Her role will focus on maximising existing channel performance and delivering new <a class=\"more-link\" href=\"https:\/\/tvmasmagazine.com\/en\/2026\/07\/09\/zoo-55-nombra-a-diane-glynn-vicepresidenta-senior-svp-de-video-en-redes-sociales\/\">&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":70392,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[252,248,87,15,257,253,250,31,45,249,11,26,237,80,256,68,73,17,79,47],"tags":[],"class_list":["post-70391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-animacion","category-audiencias","category-caja-principal","category-cine","category-desarrollos-digitales","category-entretenimiento","category-generacion-z","category-internacional","category-medios","category-millennials","category-negocios","category-nombramientos","category-noticias","category-ott","category-series","category-slider","category-telenovelas-series","category-television","category-tv-abierta","category-tv-de-pagp"],"_links":{"self":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/70391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/comments?post=70391"}],"version-history":[{"count":2,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/70391\/revisions"}],"predecessor-version":[{"id":70396,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/70391\/revisions\/70396"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/media\/70392"}],"wp:attachment":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/media?parent=70391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/categories?post=70391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/tags?post=70391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}