{"id":70407,"date":"2026-07-20T20:31:51","date_gmt":"2026-07-20T23:31:51","guid":{"rendered":"https:\/\/tvmasmagazine.com\/?p=70407"},"modified":"2026-07-20T20:31:51","modified_gmt":"2026-07-20T23:31:51","slug":"mipcom-presenta-programa-de-microdramas-y-contenido-vertical","status":"publish","type":"post","link":"https:\/\/tvmasmagazine.com\/en\/2026\/07\/20\/mipcom-presenta-programa-de-microdramas-y-contenido-vertical\/","title":{"rendered":"MIPCOM PRESENTS PROGRAM ON MICRO-DRAMAS AND VERTICAL CONTENT"},"content":{"rendered":"<p><span style=\"color: #ff0000;\"><strong>Audiovisual Content | Events | Business | Streaming<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400; color: #0000ff;\">Featuring Anthony E. Zuiker (creator of CSI) and Anatolii Kasianov (Holywater Tech), alongside executives from RisingJoy, RoseBerry, GammaTime, and leading companies in the global vertical content ecosystem<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">From October 12 to 15, 2026), the world&#8217;s\u00a0largest and most influential market and gateway to the international media and entertainment content business, today unveiled new programme additions for its 2026 edition, bringing together many of the executives, creators and companies at the forefront of the industry\u2019s transformation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As the industry evolves beyond traditional television into an increasingly interconnected ecosystem spanning premium content, creators, brands, technology and AI, this year\u2019s expanded programme explores the new business models, partnerships and opportunities emerging across the entertainment landscape.\u00a0<\/span><\/p>\n<div id=\"attachment_70408\" style=\"width: 410px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-70408\" class=\"wp-image-70408 size-full\" src=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/07\/Lucy-Smith-NUEVA-FOTO.jpg\" alt=\"\" width=\"400\" height=\"400\" srcset=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/07\/Lucy-Smith-NUEVA-FOTO.jpg 400w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/07\/Lucy-Smith-NUEVA-FOTO-350x350.jpg 350w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/07\/Lucy-Smith-NUEVA-FOTO-150x150.jpg 150w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><p id=\"caption-attachment-70408\" class=\"wp-caption-text\">Lucy Smith, Director of MIPCOM CANNES and MIPJUNIOR.<\/p><\/div>\n<p><strong>Lucy Smith, Director of MIPCOM CANNES and MIPJUNIOR, <\/strong><b>said: <\/b><span style=\"font-weight: 400;\">&#8220;We\u2019re seeing entirely new sectors of the entertainment business mature at remarkable speed. What were emerging trends only a year ago, from vertical storytelling and creator-led businesses to AI-powered production, are now attracting investment, generating scalable business models and becoming an increasingly important part of the global content economy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As these sectors continue to converge with premium television and entertainment, there is growing demand for a marketplace where established media companies, creators, technology businesses and investors can connect, build partnerships and unlock new commercial opportunities. That\u2019s exactly what MIPCOM CANNES is designed to do.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From premium television and franchise storytelling to the rapid rise of microdrama and the creator economy, the expanded programme will examine the opportunities emerging across every corner of the entertainment business, bringing together executives, innovators and decision-makers helping define the industry\u2019s next chapter.<\/span><\/p>\n<p><span style=\"color: #ff0000;\"><b>MIP Vertical Headliners Spotlight the Future of Entertainment<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Visionary storyteller <\/span><strong>Anthony E. Zuiker<\/strong><span style=\"font-weight: 400;\">, creator of the CSI TV franchise, will take the Grand Auditorium stage for the global debut of Cinemalistics. The new platform will forever change how people consume breaking true crime events where the moment a nationally significant crime breaks, an AI-powered motion picture and short documentary version of the story is built for audiences to consume just hours later.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In a separate <\/span><strong>MIP Headliner session, Anatolii Kasianov<\/strong><span style=\"font-weight: 400;\">, Co-Founder and Co-CEO of HOLYWATER TECH, will take the stage alongside a lineup of international thought leaders, with additional speakers to be announced soon.<\/span><\/p>\n<p><span style=\"color: #ff0000;\"><b>The Rise of Vertical Storytelling<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Following rapid global growth over the past year, vertical storytelling and microdrama have evolved from emerging formats into one of the entertainment industry\u2019s fastest-growing business sectors. As platforms, producers, distributors, technology companies and investors converge around mobile-first storytelling, the focus is shifting from experimentation to scalable business models, repeatable formats, international licensing opportunities and new revenue streams.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reflecting this evolution, <strong>MIPCOM CANNES 2026 <\/strong>is moving beyond conversation to action by creating new opportunities for international business development across the sector, including executive-level networking, curated matchmaking and strategic discussions designed to accelerate partnerships and content deals.<\/span><\/p>\n<p><span style=\"color: #ff0000;\"><b>Across multiple formats and venues, MIPCOM CANNES will bring together many of the executives shaping this rapidly evolving market, including:<\/b><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Timothy Oh<\/b><span style=\"font-weight: 400;\">, General Manager &amp; Flareflow CMO, COL Group<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Maria Rua Aguete<\/b><span style=\"font-weight: 400;\">, Head of Media &amp; Entertainment, Omdia<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Alex Montalvo<\/b><span style=\"font-weight: 400;\">, Chief Business Officer, GammaTime<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Scott Brown<\/b><span style=\"font-weight: 400;\">, CEO, Second Rodeo Productions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cassandra Yang<\/b><span style=\"font-weight: 400;\">, CEO &amp; Co-Founder, RJ RisingJoy<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Stephen Liu<\/b><span style=\"font-weight: 400;\">, CFO, NetShort<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Vivian Yin<\/b><span style=\"font-weight: 400;\">, Founder &amp; CEO, Y+X Entertainment<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Jay Blumenfield<\/b><span style=\"font-weight: 400;\">, CEO, Jay &amp; Tony Show Productions<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #ff0000;\"><b>The Media Odyssey Podcast: The Era of Vertical Premium Television<\/b><\/span><\/p>\n<p><strong>MIPCOM CANNES<\/strong><span style=\"font-weight: 400;\"> will also partner with <\/span><strong>The Media Odyssey podcast<\/strong><span style=\"font-weight: 400;\"> for a special recording examining the era of premium vertical television. Moderated by <\/span><strong>Evan Shapiro<\/strong><span style=\"font-weight: 400;\"> and <\/span><strong>Marion Ranchet<\/strong><span style=\"font-weight: 400;\">, the conversation will feature RoseBerry Media CEO and Co-Founder Guy Hameiri and Head of Business Development and Co-Founder <strong>Lior Friedman<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The programme also features an invitation-only <\/span><strong>Global Microdrama &amp; Vertical Leaders&#8217; Summi<\/strong><span style=\"font-weight: 400;\"><strong>t,<\/strong> bringing together senior executives from across the international ecosystem to exchange insights on the opportunities and challenges shaping the category&#8217;s next stage of growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">New for 2026, MIPCOM&#8217;s official matchmaking platform will introduce a dedicated <\/span><strong>Vertical Content Speed Matchmaking<\/strong><span style=\"font-weight: 400;\"> category, connecting qualified buyers, platforms, producers and distributors for targeted international content sourcing, licensing and partnership opportunities. The new category joins the existing Scripted and Unscripted Speed Matchmaking sessions, with participants matched based on their business profiles and interests.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reflecting the increasing convergence across the industry, the Microdrama &amp; Vertical programme is fully integrated into MIPCOM&#8217;s wider 2026 agenda, with dedicated crossovers into Creator-Led Entertainment and MIP BrandWorks, as creators, platforms and brands increasingly embrace vertical storytelling as a vehicle for original IP, audience growth and commercial partnerships.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As the world&#8217;s leading international marketplace for television and entertainment, MIPCOM CANNES brings together the global vertical content community to discover IP, source content, forge partnerships and accelerate business opportunities.<\/span><\/p>\n<p style=\"text-align: center; font-size: 11px;\">Advertising<a href=\"https:\/\/www.mipcancun.com\/?utm_source=tvmas&amp;utm_medium=banner_web&amp;utm_campaign=mip_cancun_2026_std\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-70285 size-medium\" src=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/06\/560-\u00d7-150_2026mipcancun-350x94.jpg\" alt=\"\" width=\"350\" height=\"94\" srcset=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/06\/560-\u00d7-150_2026mipcancun-350x94.jpg 350w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/06\/560-\u00d7-150_2026mipcancun-150x40.jpg 150w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/06\/560-\u00d7-150_2026mipcancun.jpg 560w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/a><\/p>\n<p style=\"text-align: center; font-size: 11px;\">Advertising<a href=\"https:\/\/dicm.ae\/registration\/?utm_source=newsletter&amp;utm_medium=banner&amp;utm_campaign=TVMas\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-69779 size-medium\" src=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/02\/560-x-150-1-350x94.png\" alt=\"\" width=\"350\" height=\"94\" srcset=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/02\/560-x-150-1-350x94.png 350w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/02\/560-x-150-1-150x40.png 150w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/02\/560-x-150-1.png 561w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/a><\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Audiovisual Content | Events | Business | Streaming Featuring Anthony E. Zuiker (creator of CSI) and Anatolii Kasianov (Holywater Tech), <a class=\"more-link\" href=\"https:\/\/tvmasmagazine.com\/en\/2026\/07\/20\/mipcom-presenta-programa-de-microdramas-y-contenido-vertical\/\">&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":70408,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[252,87,15,243,254,244,32,84,11,237,80,256,68,73,17,79,47],"tags":[],"class_list":["post-70407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-animacion","category-caja-principal","category-cine","category-convenciones","category-coproduccion","category-eventos","category-festival","category-innovadores","category-negocios","category-noticias","category-ott","category-series","category-slider","category-telenovelas-series","category-television","category-tv-abierta","category-tv-de-pagp"],"_links":{"self":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/70407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/comments?post=70407"}],"version-history":[{"count":2,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/70407\/revisions"}],"predecessor-version":[{"id":70410,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/70407\/revisions\/70410"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/media\/70408"}],"wp:attachment":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/media?parent=70407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/categories?post=70407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/tags?post=70407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}