{"id":70492,"date":"2026-08-27T01:42:39","date_gmt":"2026-08-27T04:42:39","guid":{"rendered":"https:\/\/tvmasmagazine.com\/?p=70492"},"modified":"2026-08-27T01:42:39","modified_gmt":"2026-08-27T04:42:39","slug":"television-academy-designa-a-parrot-analytics-como-socio-oficial-de-analisis-de-datos","status":"publish","type":"post","link":"https:\/\/tvmasmagazine.com\/en\/2026\/08\/27\/television-academy-designa-a-parrot-analytics-como-socio-oficial-de-analisis-de-datos\/","title":{"rendered":"Television Academy Names Parrot Analytics Official Data Analytics Partner"},"content":{"rendered":"<p><span style=\"color: #ff0000;\"><strong>PARTNERSHIPS | DATA AND FIGURES | RATINGS | CONTENT<\/strong><\/span><\/p>\n<div id=\"attachment_70493\" style=\"width: 1930px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-70493\" class=\"wp-image-70493 size-full\" src=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/08\/TELEVERSE-26-OK.jpg\" alt=\"\" width=\"1920\" height=\"1280\" srcset=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/08\/TELEVERSE-26-OK.jpg 1920w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/08\/TELEVERSE-26-OK-350x233.jpg 350w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/08\/TELEVERSE-26-OK-1024x683.jpg 1024w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/08\/TELEVERSE-26-OK-150x100.jpg 150w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/08\/TELEVERSE-26-OK-768x512.jpg 768w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/08\/TELEVERSE-26-OK-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><p id=\"caption-attachment-70493\" class=\"wp-caption-text\">Jaime Otero, VP of Partnerships at Parrot Analytics, moderates the panel &#8220;International Intrigue: Inside the World of Global Imports &amp; IP&#8221; presented by Parrot Analytics at Televerse 26 (Photo by Jordan Strauss\/Invision for the Television Academy\/AP Content Services).<\/p><\/div>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #0000ff;\">Parrot will provide insights on valuation, audience, talent, and brand affinity to support strategic planning for the Emmy\u00ae Awards and the Academy\u2019s broader programming, outreach, and membership initiatives.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center; font-size: 11px;\">Advertising<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-70036\" src=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/05\/TVMAS_Haunted-Mansion_banner-web-345x100-1.gif\" alt=\"\" width=\"345\" height=\"100\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The Television Academy has entered into a strategic partnership with <strong>Parrot Analytics<\/strong>, a global leader in intellectual property (IP) valuation and entertainment data analytics. As the Academy\u2019s official data analytics partner, Parrot Analytics will provide custom insights regarding audience intelligence, valuation, and brand affinity to support strategic planning for the Emmy\u00ae Awards and the Academy\u2019s broader programming, outreach, and membership initiatives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Parrot Analytics will help the Academy better understand audience composition, demand, sentiment, and affinity in key markets; evaluate the reach and value of distribution opportunities; and identify collaboration opportunities involving content, talent, and brands.<\/span><\/p>\n<p style=\"text-align: center; font-size: 11px;\">Advertising<a href=\"https:\/\/intermedya.tv\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-69438 size-full\" src=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2025\/10\/tvmas_345x100_Halef-EsrafRuya.gif\" alt=\"\" width=\"345\" height=\"100\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;As the television landscape continues to evolve, having timely insights is essential for planning the Academy\u2019s annual initiatives,&#8221; said <\/span><strong>Susan Spencer, Chief Marketing Officer and Senior Vice President of Media and Brand Management at the Television Academy<\/strong><span style=\"font-weight: 400;\">. &#8220;Parrot Analytics will provide us with a deeper understanding of audience reach, composition, and affinity in key markets, helping us make more informed strategic decisions while remaining true to our mission of celebrating excellence.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This data will support the Academy\u2019s strategic planning, programming, and partnership development but will not influence the Emmy Awards competition or voting processes. &#8220;For nearly 80 years, the Television Academy has set the standard for celebrating television excellence,&#8221; said <\/span><strong>Wared Seger, CEO of Parrot Analytics<\/strong><span style=\"font-weight: 400;\">. &#8220;It is an honor for us to contribute our expertise in valuation, audience demand, and brand affinity to support the Academy\u2019s strategic priorities and help strengthen the reach and value of its flagship programs and partnerships.&#8221;<\/span><\/p>\n<p style=\"text-align: center; font-size: 11px;\">Advertising<a href=\"https:\/\/mitelefe.com\/telefe-studios\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-70112 size-full\" src=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/05\/TVMAS_BANNER-345X100-01.gif\" alt=\"\" width=\"345\" height=\"100\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Drawing on audience behavior data from over two billion people worldwide, Parrot Analytics\u2019 enterprise-grade AI platform offers a global view of how content, talent, and brands connect with audiences, incorporating safeguards that prevent client data from being used to train general-purpose AI models.<\/span><\/p>\n<p><span style=\"color: #ff0000;\"><strong>Parrot Analytics recently hosted a panel at the Academy\u2019s Televerse 26 festival<\/strong><\/span><b>,<\/b><span style=\"font-weight: 400;\"> exploring how audiences and executives identify stories with international potential, which countries are leading the global expansion of intellectual property (IP), and how foreign trends influence and define which content makes it to air.<\/span><\/p>\n<p style=\"text-align: center; font-size: 11px;\">Advertising<a href=\"https:\/\/lesdub.com\/es\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-68824 size-full\" src=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2025\/01\/LES-COMPANY-345-x-100-.png\" alt=\"\" width=\"354\" height=\"100\" srcset=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2025\/01\/LES-COMPANY-345-x-100-.png 354w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2025\/01\/LES-COMPANY-345-x-100--350x99.png 350w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2025\/01\/LES-COMPANY-345-x-100--150x42.png 150w\" sizes=\"auto, (max-width: 354px) 100vw, 354px\" \/><\/a><\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>PARTNERSHIPS | DATA AND FIGURES | RATINGS | CONTENT Parrot will provide insights on valuation, audience, talent, and brand affinity <a class=\"more-link\" href=\"https:\/\/tvmasmagazine.com\/en\/2026\/08\/27\/television-academy-designa-a-parrot-analytics-como-socio-oficial-de-analisis-de-datos\/\">&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":70493,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[248,87,15,243,254,253,45,11,237,80,256,68,73,17,79,47],"tags":[],"class_list":["post-70492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiencias","category-caja-principal","category-cine","category-convenciones","category-coproduccion","category-entretenimiento","category-medios","category-negocios","category-noticias","category-ott","category-series","category-slider","category-telenovelas-series","category-television","category-tv-abierta","category-tv-de-pagp"],"_links":{"self":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/70492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/comments?post=70492"}],"version-history":[{"count":1,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/70492\/revisions"}],"predecessor-version":[{"id":70494,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/70492\/revisions\/70494"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/media\/70493"}],"wp:attachment":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/media?parent=70492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/categories?post=70492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/tags?post=70492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}