{"id":70758,"date":"2026-10-30T02:47:15","date_gmt":"2026-10-30T05:47:15","guid":{"rendered":"https:\/\/tvmasmagazine.com\/?p=70758"},"modified":"2026-10-30T02:47:15","modified_gmt":"2026-10-30T05:47:15","slug":"mip-cancun-2026-invita-a-una-sesion-con-publicis-y-marcas-de-la-talla-de-nestle-y-heineken","status":"publish","type":"post","link":"https:\/\/tvmasmagazine.com\/en\/2026\/10\/30\/mip-cancun-2026-invita-a-una-sesion-con-publicis-y-marcas-de-la-talla-de-nestle-y-heineken\/","title":{"rendered":"MIP CANCUN 2026 ANNOUNCES A SESSION FEATURING PUBLICIS AND MAJOR BRANDS SUCH AS NESTL\u00c9 AND HEINEKEN"},"content":{"rendered":"<p><span style=\"color: #ff0000;\"><strong>TRADE MARKETS | <span class=\"Y2IQFc\" lang=\"en\">AUDIOVISUAL CONTENT BUSINESS | CONTENT<\/span><\/strong><\/span><\/p>\n<div id=\"attachment_70759\" style=\"width: 790px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-70759\" class=\"wp-image-70759 size-full\" src=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/10\/Moon-Palace-Resort-turns-arena-into-playroom-for-t.jpg\" alt=\"\" width=\"780\" height=\"440\" srcset=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/10\/Moon-Palace-Resort-turns-arena-into-playroom-for-t.jpg 780w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/10\/Moon-Palace-Resort-turns-arena-into-playroom-for-t-350x197.jpg 350w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/10\/Moon-Palace-Resort-turns-arena-into-playroom-for-t-150x85.jpg 150w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/10\/Moon-Palace-Resort-turns-arena-into-playroom-for-t-768x433.jpg 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><p id=\"caption-attachment-70759\" class=\"wp-caption-text\">Moon Palace Resort, Canc\u00fan, Mexico; venue for MIP Cancun.<\/p><\/div>\n<ul>\n<li><span style=\"font-weight: 400; color: #0000ff;\">Senior executives from brands and agencies will kick off the conference program at this major event\u2014a space dedicated to exploring new partnerships within the entertainment sector.<\/span><\/li>\n<li><span style=\"font-weight: 400; color: #0000ff;\">Through two case studies, the speakers will analyze a &#8220;branded content&#8221; initiative\u2014from conception to execution\u2014offering insights from both the brand\u2019s perspective and that of the storytellers and agencies involved.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center; font-size: 11px;\">Advertising<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-70139\" src=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/05\/TVMAS_HASTA-EL-FIN-DEL-MUNDO-345x100-1.gif\" alt=\"\" width=\"345\" height=\"100\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><strong>RX Global<\/strong>, the organizer of MIP CANCUN\u2014the renowned international market for the television and audiovisual content industry in Latin America and the U.S. Hispanic market\u2014has announced a key featured session for its 2026 edition. Led by <strong>Maria P\u00e9rez-Belli\u00e8re, General Director of MIP CANCUN<\/strong>, the session will bring together senior executives from <strong>Publicis, Nestl\u00e9, <\/strong>and <strong>Heineken<\/strong>. The goal is to examine how brands and entertainment companies are forging new partnerships in an environment where the boundaries between content, culture, and commerce continue to evolve.<\/span><\/p>\n<p><span style=\"color: #ff0000;\"><strong>Titled &#8220;Beyond the Deal: Turning Brands into Entertainment Partners,&#8221;<\/strong><\/span> <span style=\"font-weight: 400;\">this session will launch the MIP CANCUN conference program on Wednesday, November 18, from 9:45 a.m. to 10:15 a.m. It will take place at the Teatro Canc\u00fan within the Moon Palace Resort complex, as part of MIP CANCUN\u2019s new &#8220;BrandStory Hub.&#8221; The session will feature <\/span><strong>Victor Castrellon<\/strong><span style=\"font-weight: 400;\"><strong>,<\/strong> Creative Director at Publicis; <\/span><strong>Ian Serrano<\/strong><b>,<\/b><span style=\"font-weight: 400;\"> Communications and Content Studio Director at Nestl\u00e9; and <\/span><strong>Veronica Meneses<\/strong><span style=\"font-weight: 400;\">, Brand Manager at Heineken.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As brands increasingly turn to entertainment to connect with their audiences and build communities, this session will explore opportunities for producers, studios, and media companies to develop more strategic and valuable partnerships with these brands. <\/span><\/p>\n<p style=\"text-align: center; font-size: 11px;\">Advertising<br \/>\n<a href=\"https:\/\/intermedya.tv\/ \" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-70524 size-full\" src=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/09\/TvMas_345x100_Hal-Cag-Vis.gif\" alt=\"\" width=\"345\" height=\"85\" \/><\/a><\/p>\n<p><span style=\"color: #ff0000;\"><strong>TWO CASE STUDIES AND A DIRECT LOOK AT STORIES AWAITING A BOOST FROM BRANDS<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">The speakers will analyze a &#8220;branded content&#8221; initiative\u2014from conception to execution\u2014offering perspectives from both the brand and the agency. They will also explore the role brands can play in generating social impact through major entertainment properties, such as <strong>Formula 1,<\/strong> the <strong>UEFA Champions League<\/strong>, and various music festivals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The discussion will provide insight into what brands seek when partnering with the entertainment sector, how &#8220;branded entertainment&#8221; creates value, and how content companies can forge more effective collaborations with their commercial partners.\u00a0<\/span><\/p>\n<div id=\"attachment_70760\" style=\"width: 2058px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-70760\" class=\"wp-image-70760 size-full\" src=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/10\/WhatsApp-Image-2026-10-29-at-11.35.00.jpeg\" alt=\"\" width=\"2048\" height=\"1386\" srcset=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/10\/WhatsApp-Image-2026-10-29-at-11.35.00.jpeg 2048w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/10\/WhatsApp-Image-2026-10-29-at-11.35.00-350x237.jpeg 350w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/10\/WhatsApp-Image-2026-10-29-at-11.35.00-1024x693.jpeg 1024w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/10\/WhatsApp-Image-2026-10-29-at-11.35.00-150x102.jpeg 150w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/10\/WhatsApp-Image-2026-10-29-at-11.35.00-768x520.jpeg 768w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/10\/WhatsApp-Image-2026-10-29-at-11.35.00-1536x1040.jpeg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><p id=\"caption-attachment-70760\" class=\"wp-caption-text\"><span class=\"Y2IQFc\" lang=\"en\">On the right, Mar\u00eda P\u00e9rez-Belli\u00e8re, Director of MIP CANCUN, alongside Diana \u00c1lvarez Segoviano, Coordinator of the Mexican Film Commission at IMCINE, at Iberseries &amp; Platino Industria 2026, Spain.<\/span><\/p><\/div>\n<p><strong>Mar\u00eda P\u00e9rez-Belli\u00e8re, Director of MIP CANCUN,<\/strong><span style=\"font-weight: 400;\"> notes: &#8220;We are thrilled to welcome executives from <\/span><strong>Publicis, Nestl\u00e9<\/strong><span style=\"font-weight: 400;\">, and <\/span><strong>Heineken<\/strong><span style=\"font-weight: 400;\"> to kick off this year\u2019s MIP CANCUN program. Brands are playing an increasingly significant role in the entertainment sector; bringing these decision-makers directly into a content marketplace creates exciting new opportunities for our industry. Through the <\/span><strong>BrandStory Hub,<\/strong> <span style=\"font-weight: 400;\">we bridge the worlds of brands and entertainment, giving producers, creators, and media companies the chance to learn firsthand what brands are looking for, explore new business models, and establish partnerships that drive project development.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;Headliner&#8221; is a key component of MIP CANCUN\u2019s newly launched <strong>BrandStory Hub,<\/strong> developed in collaboration with strategic partners <strong>Roadmap<\/strong> and <strong>Cave76<\/strong>. The initiative, taking place from November 18 to 20, brings together brands, agencies, producers, creators, studios, platforms, and investors to explore opportunities related to content partnerships, intellectual property (IP) development, financing, and monetization.\u00a0<\/span><\/p>\n<p style=\"text-align: center; font-size: 11px;\">Advertising<br \/>\n<a href=\"https:\/\/welove-entertainment.com\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-70303 size-medium\" src=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/06\/Famaplus_345x100-350x101.jpg\" alt=\"\" width=\"350\" height=\"101\" srcset=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/06\/Famaplus_345x100-350x101.jpg 350w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/06\/Famaplus_345x100-1024x297.jpg 1024w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/06\/Famaplus_345x100-150x43.jpg 150w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/06\/Famaplus_345x100-768x223.jpg 768w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/06\/Famaplus_345x100.jpg 1438w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/a><\/p>\n<p>The BrandStory Hub program also includes &#8220;BrandFront: What Brands Want Next&#8221; <span style=\"font-weight: 400;\">and &#8220;Brief-to-Business,&#8221; alongside sessions dedicated to analyzing audience behavior, creator ecosystems, and new monetization avenues. The program also features participation from <strong>Diageo<\/strong> and <strong>Grupo Tova<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">MIP CANCUN 2026 will take place from November 17 to 20 in Cancun, Mexico, at the Moon Palace Resort complex.<\/span><\/p>\n<p style=\"text-align: center; font-size: 11px;\">Advertising<br \/>\n<a href=\"https:\/\/www.mipcancun.com\/?utm_source=tvmas&amp;utm_medium=banner_web&amp;utm_campaign=mip_cancun_2026_std\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-70732 size-medium\" src=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/10\/2026_09_18_MIPCancun_728\u00d7180-350x87.jpg\" alt=\"\" width=\"350\" height=\"87\" srcset=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/10\/2026_09_18_MIPCancun_728\u00d7180-350x87.jpg 350w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/10\/2026_09_18_MIPCancun_728\u00d7180-150x37.jpg 150w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/10\/2026_09_18_MIPCancun_728\u00d7180.jpg 728w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/a><\/p>\n<p style=\"text-align: center; font-size: 11px;\">Advertising<a href=\"https:\/\/dicm.ae\/registration\/?utm_source=newsletter&amp;utm_medium=banner&amp;utm_campaign=TVMas\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-69779 size-medium\" src=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/02\/560-x-150-1-350x94.png\" alt=\"\" width=\"350\" height=\"94\" srcset=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/02\/560-x-150-1-350x94.png 350w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/02\/560-x-150-1-150x40.png 150w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2026\/02\/560-x-150-1.png 561w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/a><\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>TRADE MARKETS | AUDIOVISUAL CONTENT BUSINESS | CONTENT Senior executives from brands and agencies will kick off the conference program <a class=\"more-link\" href=\"https:\/\/tvmasmagazine.com\/en\/2026\/10\/30\/mip-cancun-2026-invita-a-una-sesion-con-publicis-y-marcas-de-la-talla-de-nestle-y-heineken\/\">&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":70759,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[252,67,248,15,243,244,45,11,80,79,47],"tags":[],"class_list":["post-70758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-animacion","category-archivo","category-audiencias","category-cine","category-convenciones","category-eventos","category-medios","category-negocios","category-ott","category-tv-abierta","category-tv-de-pagp"],"_links":{"self":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/70758","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/comments?post=70758"}],"version-history":[{"count":1,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/70758\/revisions"}],"predecessor-version":[{"id":70761,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/70758\/revisions\/70761"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/media\/70759"}],"wp:attachment":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/media?parent=70758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/categories?post=70758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/tags?post=70758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}