{"id":8885,"date":"2015-03-18T10:00:19","date_gmt":"2015-03-18T09:00:19","guid":{"rendered":"http:\/\/www.tvmasmagazine.com\/?p=8885"},"modified":"2015-03-18T16:25:56","modified_gmt":"2015-03-18T15:25:56","slug":"dos-tendencias-fundamentales-para-las-marcas-y-la-comunicacion","status":"publish","type":"post","link":"https:\/\/tvmasmagazine.com\/en\/2015\/03\/18\/dos-tendencias-fundamentales-para-las-marcas-y-la-comunicacion\/","title":{"rendered":"Two fundamental trends for brands and communication"},"content":{"rendered":"

\"51zfNVex\"<\/a>

Diego Prusky<\/p><\/div><\/p>\n

Diego Prusky, CEO and founder of Digital InPulse, spoke with TVMAS\u00a0on two strong trends that will be critical to any brand and especially for the communication of any TV channel.<\/p>\n

\u201cThe next step, Next-Level Social media is the strategy destined to make social networking more than a communication tool, to be an asset of monetization for companies and brands,\u201d he said and assured \u201cthat such a strategy consisting of four levels: create a visual presence, grow in the online community, increase interaction and monetize, is an opportunity and many are taking and will impose heavily. Video is the star content, from micro episodes, video memes, and user news to mobile native video as a marketing tool,\u201d and added that \u201cvideo is the mantra that begins to reign in team meetings in large, traditional, modern and small companies.\u201d<\/p>\n

Regardless of format and application, the success of this content over traditional platforms such as websites is always based on the same: to know user behavior patterns.<\/p>","protected":false},"excerpt":{"rendered":"

Diego Prusky, CEO and founder of Digital InPulse, spoke with TVMAS\u00a0on two strong trends that will be critical to any …<\/a><\/p>\n","protected":false},"author":1,"featured_media":8886,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84,79,47],"tags":[],"class_list":["post-8885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovadores","category-tv-abierta","category-tv-de-pagp"],"_links":{"self":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/8885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/comments?post=8885"}],"version-history":[{"count":3,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/8885\/revisions"}],"predecessor-version":[{"id":9164,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/posts\/8885\/revisions\/9164"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/media\/8886"}],"wp:attachment":[{"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/media?parent=8885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/categories?post=8885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tvmasmagazine.com\/en\/wp-json\/wp\/v2\/tags?post=8885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}