{"id":55185,"date":"2021-08-03T04:58:05","date_gmt":"2021-08-03T11:58:05","guid":{"rendered":"https:\/\/www.tvmasmagazine.com\/?p=55185"},"modified":"2021-08-03T04:58:05","modified_gmt":"2021-08-03T11:58:05","slug":"el-poder-de-addressable-tv-y-la-publicidad-contextual-en-vod","status":"publish","type":"post","link":"https:\/\/tvmasmagazine.com\/es\/2021\/08\/03\/el-poder-de-addressable-tv-y-la-publicidad-contextual-en-vod\/","title":{"rendered":"El poder de Addressable TV y la publicidad contextual en VOD"},"content":{"rendered":"

EVENTOS \/ TV POR CABLE \/ PUBLICIDAD<\/p>\n

Tres importantes players de la industria – BB, Canoe Ventures y LAMAC – se unen para brindar valiosa informaci\u00f3n en beneficio de toda la industria. Para generar ingresos en Am\u00e9rica Latina. El vento es el\u00a0 4 de agosto sin costo.<\/strong><\/span><\/p>\n

El evento virtual que preparan BB, Canoe Ventures y LAMAC (Latin American Media Advertising Council) sin costo va a brindar informaci\u00f3n \u00fanica y exclusiva sobre el poder de addressable TV y la publicidad contextual en VOD.\u00a0 El evento ser\u00e1 transmitido el mi\u00e9rcoles 4 de agosto a las 09:00 hs en Bogot\u00e1 y Ciudad de M\u00e9xico, 10:00 hs en Miami y 11:00 hs en Buenos Aires.<\/p>\n

La publicidad en TV ha evolucionado r\u00e1pidamente<\/strong> la forma de alcanzar a las audiencias en un ecosistema multiplataforma. Se conocer\u00e1n las pr\u00e1cticas en publicidad avanzada (advanced advertising) <\/strong>y las oportunidades en Am\u00e9rica Latina para generar ingresos a trav\u00e9s de anuncios dirigidos (addressable) en TV lineal y VOD.\u00a0 Titulado: \u201cEl poder de addressable TV y la publicidad contextual en VOD, para generar ingresos en America Latina<\/strong>\u201d considerando el modelo de negocio a escala comprobado en los Estados Unidos.<\/p>\n

\"Tom\u00e1s

Tom\u00e1s Gennari<\/strong><\/p><\/div>\n

El evento comenzar\u00e1 con Tom\u00e1s Gennari, CEO de BB. Y Peter Fousas,<\/strong> Sales Vice President en Canoe Ventures, moderar\u00e1 un panel acerca de la perspectiva global de un modelo innovador de negocio. Los siguientes panelistas dar\u00e1n su visi\u00f3n del mercado de Estados Unidos: Marcien Jenckes – Comcast Advertising | President;\u00a0 Mike Dean – ViacomCBS | Sr. Vice President, Advanced Advertising; Steve Silvestri \u2013 Discovery;\u00a0 Sr. Vice President, Advanced Advertising; John Collins – Media Storm, Managing Director, Broadcast & iTV .<\/p>\n

\"Henry

Henry Mart\u00ednez<\/p><\/div>\n

Henry Mart\u00ednez, Chairman of the Board de LAMAC,<\/strong> continuar\u00e1 liderando el panel que debatir\u00e1 la implementaci\u00f3n y el desarrollo de advanced advertising en Am\u00e9rica Latina. Estar\u00e1n Laris Oliveri – Media Rating Council | Director, Research Projects; H\u00e9ctor Pita – Total Play , Director, Addressable TV Product; Carlos Payares, \u00a0Omnicom Media Group, Chief Strategy Officer; \u00c1ngel Mu\u00f1oz – Xaxis , Product Development Leader .<\/p>","protected":false},"excerpt":{"rendered":"

EVENTOS \/ TV POR CABLE \/ PUBLICIDAD Tres importantes players de la industria – BB, Canoe Ventures y LAMAC – …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,47],"tags":[],"class_list":["post-55185","post","type-post","status-publish","format-standard","hentry","category-ott","category-tv-de-pagp"],"_links":{"self":[{"href":"https:\/\/tvmasmagazine.com\/es\/wp-json\/wp\/v2\/posts\/55185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tvmasmagazine.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tvmasmagazine.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/es\/wp-json\/wp\/v2\/comments?post=55185"}],"version-history":[{"count":4,"href":"https:\/\/tvmasmagazine.com\/es\/wp-json\/wp\/v2\/posts\/55185\/revisions"}],"predecessor-version":[{"id":55191,"href":"https:\/\/tvmasmagazine.com\/es\/wp-json\/wp\/v2\/posts\/55185\/revisions\/55191"}],"wp:attachment":[{"href":"https:\/\/tvmasmagazine.com\/es\/wp-json\/wp\/v2\/media?parent=55185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tvmasmagazine.com\/es\/wp-json\/wp\/v2\/categories?post=55185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tvmasmagazine.com\/es\/wp-json\/wp\/v2\/tags?post=55185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}