{"id":66999,"date":"2023-08-02T13:06:15","date_gmt":"2023-08-02T16:06:15","guid":{"rendered":"https:\/\/tvmasmagazine.com\/?p=66999"},"modified":"2023-08-02T15:42:16","modified_gmt":"2023-08-02T18:42:16","slug":"atencion-esta-apple-tv-sufriendo-la-huelga-de-hollywood","status":"publish","type":"post","link":"https:\/\/tvmasmagazine.com\/es\/2023\/08\/02\/atencion-esta-apple-tv-sufriendo-la-huelga-de-hollywood\/","title":{"rendered":"ATENCION. \u00bfEst\u00e1 Apple TV+ sufriendo la huelga de Hollywood?"},"content":{"rendered":"<p><strong><span style=\"color: #ff0000;\">STREAMING | AN\u00c1LISIS | NEGOCIOS GLOBALES<\/span><\/strong><\/p>\n<p><strong><span style=\"color: #000080;\">\u201cApple TV+ depende m\u00e1s de la programaci\u00f3n original que cualquier otro transmisor, y podr\u00eda estar sufriendo el paro laboral prolongado de Hollywood m\u00e1s r\u00e1pido que sus competidores cuando ya no tenga nuevos programas y pel\u00edculas en la lata\u201d.<\/span><\/strong><\/p>\n<p><strong><span style=\"color: #000080;\">Es poco probable que el informe de ganancias de Apple de ma\u00f1ana jueves revele mucho sobre su sector de servicios, por lo que Parrot Analytics ha desglosado el rendimiento de Apple TV+ durante el \u00faltimo trimestre.<\/span><\/strong><\/p>\n<p>Liderado por la tercera temporada de <em>Ted Lasso<\/em>, as\u00ed como por el gran \u00e9xito <em>Silo,<\/em> Apple TV+ ha alcanzado nuevos m\u00e1ximos en la cuota de demanda de transmisiones originales. En lo que respecta a la demanda de series originales, Apple TV+ es ahora el tercer servicio m\u00e1s solicitado entre las audiencias de EE. UU. y el cuarto m\u00e1s solicitado a nivel mundial.<\/p>\n<p><strong><em>Ted Lasso<\/em><\/strong><strong> fue el original de transmisi\u00f3n m\u00e1s solicitado con audiencias globales<\/strong> de abril a junio de 2023, el primer original que no es de Netflix o Disney + en lograr este ranking desde 2017. Si la tercera temporada resulta ser el final para Ted Lasso, \u00bfd\u00f3nde est\u00e1 Apple? \u00bfTV+ se va de aqu\u00ed? Hijack, dirigida por Idris Elba, ha tenido un gran comienzo, promediando una demanda excepcional en todo el mundo desde su debut a fines de junio, y Silo ha sido renovado por otra temporada.<\/p>\n<p>Pero Apple TV+ depende m\u00e1s de la programaci\u00f3n original que cualquier otro transmisor, y podr\u00eda sentir los dolores de un paro laboral prolongado de Hollywood m\u00e1s r\u00e1pido que sus competidores cuando ya no tenga nuevos programas y pel\u00edculas en la lata.<\/p>\n<p>Mientras que otros SVOD pueden recurrir a sus bibliotecas de contenido m\u00e1s grandes, Apple tiene un activo exclusivo singular: Messi. La decisi\u00f3n de la leyenda del f\u00fatbol de llevar su talento al Inter Miami CF podr\u00eda ser el mayor cambio de juego de Apple del a\u00f1o. Apple ahora tiene acceso exclusivo a la gran mayor\u00eda de los partidos de Messi a trav\u00e9s de su MLS Season Pass. Esto deber\u00eda conducir a un crecimiento material de los ingresos tanto de los nuevos suscriptores que quieren ver a Messi como de las ventas de los suscriptores existentes de Apple TV+ con una oferta de MLS Season Pass con descuento.<\/p>\n<p>Si un entrenador de f\u00fatbol falso puso Apple TV+ en el mapa, una verdadera estrella de f\u00fatbol puede ser la que eleve la plataforma a nuevas alturas.<\/p>\n<p>NOTA: Los gr\u00e1ficos a continuaci\u00f3n se refieren al trimestre de abril a junio como el segundo trimestre de 2023; Apple se referir\u00e1 al mismo per\u00edodo que su Q3 2023.<\/p>\n<p><strong>Streaming Originals Demand Share &#8211; Global<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-67003 size-full\" src=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2023\/08\/grefico1.png\" alt=\"\" width=\"3000\" height=\"1688\" srcset=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2023\/08\/grefico1.png 3000w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2023\/08\/grefico1-350x197.png 350w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2023\/08\/grefico1-1024x576.png 1024w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2023\/08\/grefico1-150x84.png 150w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2023\/08\/grefico1-768x432.png 768w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2023\/08\/grefico1-1536x864.png 1536w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2023\/08\/grefico1-2048x1152.png 2048w\" sizes=\"auto, (max-width: 3000px) 100vw, 3000px\" \/><\/p>\n<ul>\n<li>Demand for streaming original TV series is a strong leading indicator of subscriber growth for SVODs.<\/li>\n<li>The above chart reveals how much the global market has changed in the last three years, with entrants that debuted in late 2019 and early 2020 steadily chipping away at Netflix&#8217;s dominant position over the past 14 quarters.<\/li>\n<li>In the April-June 2023 quarter, Apple TV+ (7.4%) hit a record high in global demand share, building on momentum that started in the first three months of the year.<\/li>\n<li>Apple TV+ now has the fourth mos in-demand originals catalog with global audiences, behind Netflix (36.3), Amazon Prime Video (11.0%), and Disney+ (8.8%).<\/li>\n<\/ul>\n<p><strong>Streaming Originals Demand Share &#8211; <\/strong><strong>United States<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-67002 size-full\" src=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2023\/08\/grafico2.png\" alt=\"\" width=\"2046\" height=\"2160\" srcset=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2023\/08\/grafico2.png 2046w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2023\/08\/grafico2-332x350.png 332w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2023\/08\/grafico2-970x1024.png 970w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2023\/08\/grafico2-142x150.png 142w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2023\/08\/grafico2-768x811.png 768w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2023\/08\/grafico2-1455x1536.png 1455w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2023\/08\/grafico2-1940x2048.png 1940w\" sizes=\"auto, (max-width: 2046px) 100vw, 2046px\" \/><\/p>\n<ul>\n<li>The US streaming market is even more competitiva (and profitable) than the global market, evidenced by the less than three percentage point gap separating second place Amazon Prime Video (8.6%) from sixth place Max (5.7%).<\/li>\n<li>Just as it did globally, Apple TV+ (8.3%) hit a record demand share in the US this past quarter. IT moved into third place in this category for the first time ever, leapfroggin Disney+ (7.3%) and Hulu (7.2%).<\/li>\n<\/ul>\n<p><strong>Global Demand for Apple TV+ Originals <\/strong><strong>(Q2 2023)<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-67001 size-full\" src=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2023\/08\/grafico3.jpg\" alt=\"\" width=\"925\" height=\"1080\" srcset=\"https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2023\/08\/grafico3.jpg 925w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2023\/08\/grafico3-300x350.jpg 300w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2023\/08\/grafico3-877x1024.jpg 877w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2023\/08\/grafico3-128x150.jpg 128w, https:\/\/tvmasmagazine.com\/wp-content\/uploads\/2023\/08\/grafico3-768x897.jpg 768w\" sizes=\"auto, (max-width: 925px) 100vw, 925px\" \/><\/p>\n<ul>\n<li>The primary driver of Apple TV+\u2019s growth this year has been its flagship original series, <em>Ted Lasso<\/em>, which was 69.88x more in-demand than the average show worldwide from April 1-June 30, 2023.<\/li>\n<li>Not only was <em>Ted Lasso<\/em> by far the most in-demand Apple TV+ Original, it was the number one streaming original worldwide during the same time, beating out staples such as Disney+\u2019s <em>The Mandalorian<\/em> and Netflix\u2019s <em>Stranger Things<\/em>, which had held the top spot for four straight quarters.<\/li>\n<li>This is the first time since Q1 2017 (<em>The Grand Tour<\/em> on Amazon Prime Video), that a streaming original from outside of Netflix or Disney+ has been number one with global audiences for a full quarter.<\/li>\n<li>While <em>Ted Lasso<\/em> deservedly gets all the headlines, Apple TV+\u2019s record quarter might not have been possible without the complementary breakout success of <em>Silo<\/em>. The high-concept sci-fi drama was Apple TV+\u2019s second most in-demand original both in the US and worldwide last quarter and was among the top 0.2% of series worldwide across all platforms during the time period. Apple has renewed the series for a second season.<\/li>\n<li>Apple TV+\u2019s sci-fi and thriller heavy lineup has produced one of the more male-leaning audiences in the streaming world. This has helped them scale up significantly since their launch, but they will need a more diverse slate in order to become a true four quadrant service.<\/li>\n<\/ul>\n<p>Redacci\u00f3n TVMAS<\/p>","protected":false},"excerpt":{"rendered":"<p>STREAMING | AN\u00c1LISIS | NEGOCIOS GLOBALES \u201cApple TV+ depende m\u00e1s de la programaci\u00f3n original que cualquier otro transmisor, y podr\u00eda <a class=\"more-link\" href=\"https:\/\/tvmasmagazine.com\/es\/2023\/08\/02\/atencion-esta-apple-tv-sufriendo-la-huelga-de-hollywood\/\">&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":67017,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,80,256,47],"tags":[],"class_list":["post-66999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cine","category-ott","category-series","category-tv-de-pagp"],"_links":{"self":[{"href":"https:\/\/tvmasmagazine.com\/es\/wp-json\/wp\/v2\/posts\/66999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tvmasmagazine.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tvmasmagazine.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/es\/wp-json\/wp\/v2\/comments?post=66999"}],"version-history":[{"count":2,"href":"https:\/\/tvmasmagazine.com\/es\/wp-json\/wp\/v2\/posts\/66999\/revisions"}],"predecessor-version":[{"id":67005,"href":"https:\/\/tvmasmagazine.com\/es\/wp-json\/wp\/v2\/posts\/66999\/revisions\/67005"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tvmasmagazine.com\/es\/wp-json\/wp\/v2\/media\/67017"}],"wp:attachment":[{"href":"https:\/\/tvmasmagazine.com\/es\/wp-json\/wp\/v2\/media?parent=66999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tvmasmagazine.com\/es\/wp-json\/wp\/v2\/categories?post=66999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tvmasmagazine.com\/es\/wp-json\/wp\/v2\/tags?post=66999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}