BUSINESS | MULTIMEDIA
Thank you, IPG Mediabrands, for welcoming us to this first meeting, marking the beginning of a new era.
Presents itself as a comprehensive offering for the advertising market.
Since January, Canal 26 TV, Canal26.com, Radio Latina, Latina TV, Telemax, Musictop, Tierramía, and all its associated social media networks have been unified under a new identity: Multimedio 26.
This change is the result of a transformation that began several years ago with the evolution of Canal 26’s newscast, expanding its coverage of international news events in partnership with the world’s leading news agencies. This growth has consolidated the channel as a leading Spanish-language news channel globally.
Now, with a multimedia platform and a broader content offering, Multimedio 26 presents itself as a comprehensive offering for the advertising market. The combination of a newscast with international reach, a constantly growing website, a radio station with extensive coverage nationwide, and a commitment to federal content on Telemax, positions the group as a unique option for advertisers.
The positioning process is already underway with the first presentations to the main agencies in the market. Channel 26 is owned by former national representative Alberto Pierri and is the flagship news channel of Telecentro, a pay-TV company with 7% of the country’s total subscribers, according to Telecentro.
Redacción TVMAS