APPOINTMENTS | ADVERTISING | DIGITAL ADVERTISERS
Arnie Magana & Previn Naidu
With the addition of two renowned industry executives, Arnie Magana (formerly of Hearst Media) and Previn Naidu (formerly of Taboola), the company announces the expansion of its Sales team.
These hires reinforce KPAI’s ongoing commitment to transparency, measurable performance, and guaranteed results for digital advertisers.
Advertising
Arnie Magana joins KPAI with an extensive leadership background at renowned digital marketing firms, including AdQuire, Brkthru, and Hearst Media. He is known for scaling effective marketing partnerships and building data-driven, transparent relationships that drive client success.
Previn Naidu joins KPAI from key roles at Health Union, Choozle, and Taboola, where he consistently exceeded clients’ key performance objectives (KPIs) through innovative strategic planning and advanced optimization in programmatic environments.
“Today’s digital advertisers demand greater accountability, clarity, and measurable returns,” said Ivan Barguieras, CEO of KPAI. “Arnie and Previn perfectly embody our client-centric approach. Their experience and strategic intelligence will be key in helping our clients maximize their ROI and significantly reduce wasted advertising spend.”
Advertising
KPAI was founded in 2024 in response to the growing market need for more accountable, transparent, and efficient programmatic solutions. With a projected investment of nearly $180 billion in programmatic advertising in the U.S. by 2025 (eMarketer) and approximately 20% of digital spend lost annually due to inefficiencies and fraud (Statista), KPAI’s managed service model arrives at a key moment to address these challenges.
KPAI’s offering includes:
- Guaranteed Performance – Contracts are directly tied to measurable KPIs, offering certainty in results and return on investment.
- End-to-End Campaign Management – Expert teams handle complete campaign execution.
- AI-Driven Optimization – Advanced technology that continuously improves targeting and efficiency.
- Scalable Mobile User Acquisition (App UA) – Strategies with guaranteed CPA to reliably drive mobile growth.
Advertising
Since its inception, KPAI has helped brands outperform industry benchmarks on key performance indicators. Backed by CONDISTA (www.condista.com), a parent company with over 25 years of experience in media distribution, KPAI delivers impactful results for brands and app developers.
Advertising
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