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The goal is to bring the global creator economy to the heart of the world’s largest television market in October.
The platform will have its first major presence at the upcoming 41st edition of the world’s largest television and streaming content market (MIP Junior 11-12 and MIPCOM 2025 from October 13-16), as part of its expansion strategy into the global television industry.
Pedro Pina, Vice President of YouTube EMEA, will be in the Grand Auditorium, hosting daily workshops and events to celebrate the anniversary, which will take place at MIP Junior and MIPCOM CANNES 2025.
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The Creator Economy is the main theme, and YouTube’s presence coincides with a series of new initiatives in the market, designed to bridge the gap and open up new opportunities and partnerships between digital creators, TV producers, platforms, distributors, and brands at the 2025 edition.
Lucy Smith, Director of MIPCOM CANNES and MIPJUNIOR.
“2025 is undoubtedly the year of the ‘global creator economy,’ and we are proud to welcome YouTube on its 20th anniversary as it increasingly strengthens collaborations across the international TV industry,” said Lucy Smith, Director of MIPCOM CANNES and MIPJUNIOR.
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Pedro Pina, Vice President of YouTube EMEA.
Pedro Pina, Vice President of YouTube EMEA, commented: “This partnership with MIPCOM CANNES marks a significant milestone as we celebrate our 20th anniversary. It’s a strategic decision to boost our international collaborations in television and demonstrate YouTube’s role in supporting media companies in a constantly evolving content consumption environment.”
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