APPOINTMENTS | STREAMING
Javier Fernández
He assumes the executive leadership of the company in this new phase, aligned with Tivify’s strategy of growth, operational autonomy, and consolidation within the television and streaming entertainment ecosystem.
Key achievements include the exclusive launch of Netflix in Spain, the development and scaling of the residential IoT business, and the introduction of the first premium Wi-Fi 6 connectivity service in the Spanish market.
Javier Fernández has been appointed Chief Executive Officer (CEO) of Tivify, a company within the TVUP Streaming Media group. He assumes the executive leadership of the company in this new phase, aligned with Tivify’s strategy of growth, operational autonomy, and consolidation within the television and streaming entertainment ecosystem.
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Javier Fernández has over twenty years of experience in the strategic definition and management of consumer-oriented digital products and services in the technology and telecommunications sector, with extensive experience at Vodafone Spain. Throughout his career, he has driven the growth of digital businesses and the evolution of commercial offerings in highly competitive environments.
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With a direct impact on revenue, operational efficiency, and service adoption, Javier Fernández has led the design, launch, and scaling of entertainment, Internet of Things (IoT), and connectivity solutions. His profile combines strategic vision, a user-centric approach, and strong execution skills, supported by a background in business administration and management and a master’s degree in Sales and Marketing Management.
During his time at Vodafone Spain, he held positions of responsibility in the areas of Content Services, IoT, and Home Connectivity. Key achievements include the exclusive launch of Netflix in Spain, the development and scaling of the residential IoT business, and the introduction of the first premium Wi-Fi 6 connectivity service in the Spanish market. These initiatives contributed to expanding the user base, consolidating new revenue streams, and positioning Spain as one of the group’s key markets.
“I am joining Tivify as CEO with the enthusiasm to lead a new phase of growth, driving the development of new home services and expanding the company’s value proposition,” says Javier Fernández, adding: “I am confident that, together with the team, we can continue to advance in innovation, customer experience, and new expansion opportunities.”
For his part, Edwin Elberg, CEO of the TVUP Streaming Media group, highlights the strategic relevance of this move within the group’s evolution: “In our transition from startup to a global player, it is critical to resolve the tension between operational efficiency and commercial agility. Tivify needs to fly autonomously to remain disruptive, without losing the Group’s technological synergies. Javier knows the DNA of our product better than anyone and has the strategic vision to transform Tivify not only into a profitable business in its own right, but also a beacon of innovation that guides our entire B2B platform. His leadership ensures that we remain agile in the local market while scaling our operations internationally.”
With this step, Tivify reinforces its ambition to continue growing as a leading streaming television platform, combining innovation, user experience, and new development opportunities within the TVUP Group ecosystem.
Tivify is a pioneering streaming service in Spain that combines a wide range of free content—more than 250 television channels—with advanced features such as cloud recording, personalized recommendations, and access to thousands of on-demand titles.
Redacción TVMAS