CINEMA | CHILDREN’S TV | PREMIUM CONTENT | FAMILY PROGRAMMING
Sara Rojas
Sara Rojas, Business Development Director of Latin Entertainment Group (LEG), answers this interview with TVMAS.
The channels are available for traditional pay TV and for ISPs and all types of subscription television operators.
Sara Rojas, Business Development Director of Latin Entertainment Group (LEG), answers this interview with TVMAS and explains that the catalog includes 8 channels, 4 of which are music video channels and 4 dedicated to the genres of action (CINE PREMIUM), children’s (Canal Infantil), family (Cine Familiar), and Latin American cinema (Cine Hispano). The channels are available for traditional pay TV and for ISPs and all types of subscription television operators.
Let’s talk about joining Claro TV…
We have reached a great agreement with Claro TV in Central America and specifically with our ‘Canal Infantil’ in Colombia, which will allow us to reach more homes. We continue our expansion into pay-TV households in the region through recognized systems such as Claro, Millicom, and Entel, among others, and we are present in 22 countries.
To what do you attribute the success of your expansion in the region?
We work with operators to determine their signal delivery needs and adapt to them. For example, traditional cable pay-TV operators launching their closed OTT service can also offer our signals to their subscribers.
Some offer a direct app to subscribers. Does LEG also do that?
No. We don’t, so as not to compete with our partners who are offering this as added value to their customers. We support our affiliated operators, becoming their greatest ally in programming.
How do you monetize an ad-free channel offering?
We monetize through subscription fees, as we are premium channels, similar to HBO.
What offer do you bring to markets like Andina Link?
We met with all the Pay TV operators in Latin America and the Caribbean and celebrated this special space that is Andina Link, not only to offer our channels but also to facilitate the signing of contracts with significant savings options for our affiliates. In addition. This year at ANDINA LINK, operators have the opportunity to participate to win 3 grand prizes: *Gold: Trip to Las Vegas. Silver: $1,000 Amazon gift card. Ruby: $500 USD gift card.
The company has established itself as the leading independent programming partner in the industry. They offer affordable rates, excellent quality content, 100% in Spanish, and no commercials. LEG is chosen by affiliates for delivering a variety of channels, technical support, and specialized customer service.
Redacción TVMAS