AGREEMENTS | MERGERS | BUSINESS | CONTENT | ENTERTAINMENT
“We have based our business on entrepreneurship, ambition, and creativity.” Marco Bassetti, CEO of Banijay Entertainment
A strategy that strengthens Banijay Group in the global entertainment market as the leading provider of streaming platforms worldwide.
This shapes the future for the creative, media, and entertainment industries. A catalog that has flexed Banijay’s muscles.
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The merger between Banijay Entertainment and All3Media is a sign of things to come for the creative, media, and entertainment industries. This combination of companies, which includes properties such as “The Traitors,” “Big Brother,” “Survivor,” among other titles, completes a catalog of more than 260,000 hours of multi-era content. With 45 formats produced across various territories by 2025, Banijay Group has flexed its muscles in the global entertainment market, solidifying its status as a leading provider of global streaming platforms.
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Marco Bassetti, CEO of Banijay Entertainment, stated, “We have built our business on entrepreneurship, ambition, and creativity. In this new phase, our DNA remains intact. We are committed to building a media and entertainment company that can stand on its own globally. One that can attract and retain top talent, one that truly invests in the franchises and shows of tomorrow, one that can lead the way toward new technologies, platforms, and ways to reach audiences. We are a truly diversified media and entertainment hub,” the executive emphasized in the press release.
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Jane Turton
Jane Turton, CEO of All3Media, offered a concise summary; “All3Media has grown since its inception as a start-up in 2003, and today it is a successful global creative business. First and foremost, we are a group where creative and commercial excellence go hand in hand. We celebrate talent, believe in collaboration, ambition, and innovation in creating and producing content and achieving strong financial results. I look forward to working with Marco in this new phase that All3Media and Banijay are embarking on.”
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