- Federico Levrino, Telefe’s Director of Content and Programming, highlighted two scripted series, friendly matches featuring the Argentine national football team, Copa Libertadores games, and the “Streams Playa” initiative.
Telefe presented its revamped content lineup, designed with a cross-platform commercial strategy that boosts impact across both linear TV and the digital ecosystem. The event was attended by over 100 industry leaders and the stars of the new projects. The first announcement was “MasterChef” a franchise that extends beyond the screen featuring a new season of ‘MasterChef Celebrity’ hosted by Wanda Nara alongside a star-studded jury, and ‘MasterChef Junior’, to be hosted by Vero Lozano together with Germán Martitegui. Additionally, Martitegui announced the arrival of the sixth season of “Tierras”, the successful branded content series that explores Argentina through its flavors, landscapes, and people.
The presentation, hosted by China Ansa, showcased a comprehensive programming slate designed to boost partner brands through high-performing formats, massive audiences, and multiplatform experiences.
Telefe reaffirms a commercial model that fuses the power of broadcast television with the infinite possibilities of the digital ecosystem, offering advertisers opportunities for organic integration, multiplatform formats, and comprehensive visibility designed to connect meaningfully with audiences anytime, anywhere.