Gustavo Grossman
The Cinemax channel is part of the basic Pay TV package, so this initiative offers for the first time to companies of this country the opportunity to announce their products and services during the programming of the network.
“Last year we witnessed a significant growth in Pay TV subscribers in Peru and we knew that it was time to take this next step: to offer Peruvian companies the possibility to integrate their brands in a personalized and original way with the programming of the channel that offers the best movies and exclusive series,” commented Gustavo Grossmann, corporate Vice president of Networks for HBO Latin America. He also added that “this offers our clients a high placement value to ensure that their messages have more visibility.”