TELENOVELAS | INTERNATIONAL RELEASES
In the traditional breakfast & screening, the company presented the first episode of its most recent hit during the recent MIP Cancun, in Mexico and aims at the international market with resounding success in Brazil: more than 30 million daily viewers in primetime Open TV, and more than 9 million hours watched on its Globo Play streaming platform.
“We are delighted to present the first episode of ‘Tierra de deseos’, written by Walcyr Carrasco (Emmy winner for his novel (Verdades secretas), and starring an outstanding cast: Cauã Reymond (Avenida Brasil), Tony Ramos (India: Una historia de amor) and Gloria Pires (Eramos seis), among others. This telenovela has a huge success and audience engagement and that is why we brought it here to MIP Cancún, to this exclusive screening, to present it to the international market,” said Isadora. Filipi, content distribution & alliances manager at Globo.
THE STORY. Licensed in more than 80 countries. Is a classic telenovela, with family dramas, disputes, and unspeakable secrets. It begins with the saga of Aline (Barbara Reis, Todas las flores), a young woman who sees her family destroyed by a crime. She bravely faces everything and everyone to defend her legacy and shows that strength and love are the engine of transformation, justice, and hope. Aline takes up her story, driven by the desire for reparation, when she meets the family of Antônio La Selva (Tony Ramos) divided by ambition and many secrets.
Set in Mato Grosso do Sul, in the fictional Nova Primavera, the main setting is the large plantations, full of technology, with all the diversity of the rural universe, its colors, cultures and experiences.